Jeep Compass Limited and Jeep Compass Trailhawk

Jeep Compass Limited and Jeep Compass Trailhawk

Jeep unveiled the details on the newest SUV addition to the lineup today for the U.S. market, the 2017 Jeep Compass. Jeep brands the new Compass as “A truly global all-new compact SUV,” as it will be manufactured in Brazil, China, Mexico and India, for consumers in more than 100 countries around the world (part of why we noted they likely switched from Patriot to Compass).

 Jeep Compass Trailhawk

2017 Jeep Compass Trailhawk

Searching for new buyers with car-based Jeeps in 2006, DaimlerChrysler assumed the more obviously car-like of the two new Jeeps, the Compass, would be more popular. Square, boxy, and later to the party, the Patriot would fill in the gaps with a more male-centric demographic.

Incorrect.