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Long Beach, Calif. – Tenneco’s Rancho brand of performance suspension systems and shocks continues to add to an already impressive offering of Ford Super Duty suspension systems and leveling kits to now include a 5-inch radius arm lift kit, 5-inch drop bracket lift kit and a 2.5-inch leveling system.

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Ford trucks earned top honors at the Texas Auto Writers Association’s 2016 Texas Truck Rodeo, with the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever – being named “Truck of Texas,” the most prestigious award given at the 23rd annual competition.

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Ford will offer its new adaptive steering technology on the all-new Ford F-Series Super Duty pickup and Ford Edge SUV to make it “easier to steer at all speeds.”

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It has long been the stereotype that pickup trucks are built for the tough types, the kind of people who can prepare the fields and plant the crops but aren’t clever enough to market them in the store with a catchy tagline.

It is no coincidence that these stereotypes exist, considering for many years trucks were simply measured by their toughness. How clever and intuitive its systems operated were of no concern, as long as the rig could do the job whenever it was called upon.

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Ford today released a video and accompanying press release regarding new driver-assist technologies found in its all-new 2017 Ford F-Series Super Duty truck. Ford says there are three new class-exclusive features (meaning, the first time they are found on a heavy-duty truck) found on the new Super Duty, including Adaptive cruise control, adaptive steering, and Blind Spot Information System with trailer coverage.