The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media – who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event. The Mint will now be part of The Best in the Desert American Off-Road Racing Series, but will remain open to privateers. Hundreds of race teams will compete in twenty different classes of race vehicles at next year’s Mint 400, which will take place the weekend of March 23rd – 25th 2012 in Las Vegas, Nevada.
The Martelli Brothers and Folks have already begun to improve the event by reinstating popular features from The Mint’s glory days (late 1970’s) – and by adding new components to make it even more exciting for spectators and race teams. Casey has designed a new (brutal) 400-mile course located in Jean, Nevada, that will feature a high-speed passing zone near a dedicated spectator area, as well as rocky washes, silt beds, high-speed graded roads, rock gardens, and the giant rolling jumps The Mint is famous for. Additionally, racers will start side-by-side (two at a time), making “turn one” a new exciting spectacle of the race. Prize purses will increase, including the addition of Oakley “Bomb Awards” for the fastest lap. And each driver of record will also receive a complimentary gift bag with sponsor gifts.