Jeep recently invited Off-Road.com to Los Angeles for a lunch at the Automobile Driving Museum. Jeep decided to gather some of the automotive media to highlight some of its 2011 vehicles, including the all-new 2011 Grand Cherokee. Chris Ellis, head of marketing for the Jeep brand, was on hand to walk us through some of the features of the new vehicles. We had the chance to meet Ellis at last year’s Easter Jeep Safari in Moab, Utah. Jeep has kept a relatively low profile in the past year, which Ellis noted that other than the launch of the new Grand Cherokee, the company has been a little quiet … on purpose.

Motor Trend’s yearly awards are interesting to readers and can create great headlines for vehicle manufacturers, so it’s always interesting to hear that an off-road-related vehicle is up for an award. That is the case with the new 2011 Jeep Grand Cherokee (see the Off-Road.com review here).

Motor Trend recently discussed that the new Jeep is in contention as Sport/Utility vehicle of the year. The all-new platform is noted in the piece as taking direct aim at vehicles such as the Mercedes-Benz M-Class as being a more capable off-road vehicle.