Chrysler is no stranger to organizing events that allow everyday people to show up and actually test their Jeep vehicles off road, and the Jeep Rocks & Rock Tour will offer that opportunity again in 2010. The Rocks & Road Tour will travel to 11 different venues across the United States from July 16 to October 31, offering the opportunity to get behind the wheel of a Jeep and actually drive it in an off-road environment.

2011 Jeep Grand Cherokee AssemblyThe Jeep Channel, Jeep’s You Tube channel, has a cool new video posted showing the assembly of the new 2011 Jeep Grand Cherokee at its Jefferson North Assembly Plant in Detroit, Michigan. The process of human and computer interaction during the build is pretty interesting. Plus, it’s a unique view into the assembly of an American-made vehicle.

Check out the video here.