Rigid-Chase-2016-SEMA-11-24
The Specialty Equipment Marketers Association (SEMA) show is the largest automotive trade show in the world, and over 100,000 people descend on Las Vegas each year to see the latest products and vehicle builds. RIGID was among thousands of automotive equipment manufacturers that debuted new products and accessories at the show, all ofwhich were judged by several different organizations and criteria. During the 2016 SEMA Show three new RIGID products were awarded for their quality, innovation, and appeal by members of the media and industry experts.

Shortest Offroad Race
We’re not real really sure what you call this particular format but “trench racing” seems to fit the bill, and it’s probably the world’s shortest off-road race to boot. It’s interesting to note the different strategies of the drivers in this video. Some enter fast only to bounce off the opposite wall, while others crawl off the ledge and maintain a steady speed up the other side. Regardless, our hat’s off to whoever came up with this unique and very spectator friendly sport, also known as the world’s shortest off-road race. Check it out.

Ram-Rebel-TRX-Concept-00
Although there are more and more off-road trucks and off-road packages being offered on pickups these days, to this point there’s really never been any true competition to the Ford Raptor. At this point, the Ram Rebel TRX truck is still just a concept, but after a recent chat with Ram/Jeep Head Mike Manley during the LA Auto Show, it sounds like this is a truck they are interested in building, and it would definitely give Ford’s off-roader a serious run for its money.

Sunken f150
We’re not really sure what would possess someone to drive through water without checking the depth first.  You would think they would at least ease into it but apparently the driver of this, now sunken Ford F-150 is just a “go for it” kind of guy.  Maybe he learned his lesson, but we don’t think his F-150 will ever be the same.

Bestop-Festive-Fourteen-11-21-16
LOUISVILLE, Colo.
– In the spirit of the season, Bestop Inc. is giving their social media followers and customers a chance to make this holiday a very special one. Starting Monday, November 21, Bestop launched its “Bestop Family Festive Fourteen” promotion, celebrating the new additions to Bestop’s family of premium brands:  Tuffy Security Products and Baja Designs.  Winners will be announced on December 6, 2016.

Rob-MacCachren-BFGoodrich-Baja-1000-11-21-16
BFGoodrich Performance Team member Rob MacCachren fought the grueling conditions of the 854-mile course to make history in claiming his third consecutive SCORE Baja 1000 overall win. MacCachren joined forces with Jason Voss, who also partnered with MacCachren for the 2014 SCORE Baja 100 win, to bolster a team that took the win by nearly 27 minutes. The win culminates a year of recognition of 40 years of SCORE Baja racing for BFGoodrich Tires and marks the company’s 28th overall Baja 1000 win and 87th win on the Baja peninsula.

Jeep Jump
Like T Swift says, haters are gonna hate. But if you ever come across someone that says the only thing Jeeps are good for is rock crawling, show them this video to prove them that you can indeed jump a Jeep.  Will Heaton isn’t afraid to air out his Jeep Wrangler and we salute him for that.

Yamaha-R1-Dirt-Track-Concept-11-21-16
To celebrates its history and the new branding image that melds both its music business and its engine and performance side, Yamaha held a press conference last week to kickoff its huge display at the LA Auto Show. We were given a preview of its new advertising campaign (“One Yamaha”) and given a closer look at the many aspects of the company (did you know they build golf carts?).

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DETROIT, (November 21, 2016)
– Brembo, the world leader and acknowledged innovator of brake technology for automotive vehicles was the stopping force for Rob MacCachren’s Rock Star Energy Ford F150 Trophy Truck as the overall winner of the 49th running of the SCORE International Baja 1000 this morning.

Jeeps and Dogs
It’s only natural when you have a hobby that you love that you’d want to share the experience with your best friend.  No we’re not talking about your spouse or your golfing buddy.  We’re talking about your faithful four legged pal who is always game for a ride in the Jeep.  Dogs and Jeeps make the perfect outdoor pair.  They won’t ask where you’re going or when you’ll be home.  Just keep the windows or the top down so their ears can flap in the wind.