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Yamaha Motor Corp., USA, is growing its YXZ1000R pure-sport Side-by-Side (SxS) line with a new 2017 Special Edition (SE) Sport Shift (SS) YXZ1000R. Yamaha’s U.S. factory is delivering the unit to dealers later this month.

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KENNESAW, Ga.
– Yamaha Motor Corp., USA, launches a new ATV / SxS bLU cRU Racing Support Program committing a potential total payout of $100,000 in race win bonuses for ATV and Side-by-Side (SxS) racers competing in select classes and series aboard Yamaha’s 2016 or newer YXZ1000R and YFZ450R models.

Coming up short
If you ask anyone who’s ever hit an FMX ramp they will tell you there’s a steep learning curve (pun intended). We’ve seen Derek Guetter build quite a name for himself as one of the leading ATV freestyle motocross riders in the world, but even Derek has his bad days.

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KENNESAW, Ga. – January 7, 2017
– Yamaha Motor Corp., USA, is launching an all-new YXZ Supercross Sweepstakes to kick off the 2017 Monster Energy AMA Supercross season. Contestants can enter from now through April 2 at www.YXZsweeps.com to win a 2017 YXZ1000R SS (Sport Shift) Side-by-Side (SxS), a VIP trip to the 2017 Supercross finals in Las Vegas, a meet and greet with both Chad Reed and Miss Supercross, and more.

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Earlier this month, Yamaha inducted nine of its ATV, side-by-side, dirt bike and road racing titleholders to its Wall of Champions. The ceremony for the event was held at its office in Cypress, California, with 11 championships acknowledged during the event.

UTV Snow cross
TORC Off-road racer CJ Greaves isn’t one to let a little snow dampen his spirits.  Here he’s out doing some UTV Snow Cross in his Yamaha YXZ1000R. Check out the action below:


Graves Motorsports, the Performance Exhaust brand behind Yamaha Motor USA’s multiple National Championship winning Superbike and Supersport roadrace titles, is excited to introduce their new Full Titanium Racing Exhaust System for Yamaha’s  2016-2017 Pure Sport YXZ1000R three-cylinder Side-by-Side. Employing the same design technology  used on the Factory Yamaha MotoAmerica Superbikes, Graves developed this system and race tune for the Greaves Motorsports Yamaha YXZ1000 Pro-Stock car driven by CJ Greaves to win the Torc Series Championship Final race!

2017 Yamaha Raptor 90

2017 Yamaha Raptor 90

If you’re looking for a new ATV for your little dirt devil, Yamaha has some brand-new options available at its dealerships in the form of 2017 youth ATVs.

Just in time for the holiday season, Yamaha has a host of 2017 models that include the all-new YFZ50, which is aimed at ATV enthusiasts 6 years old and up, and new 2017 Raptor 90 model aimed at children 10 and up.

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To celebrates its history and the new branding image that melds both its music business and its engine and performance side, Yamaha held a press conference last week to kickoff its huge display at the LA Auto Show. We were given a preview of its new advertising campaign (“One Yamaha”) and given a closer look at the many aspects of the company (did you know they build golf carts?).

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To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.