Kennesaw, GA –Yamaha Parts and Accessories Division announces the launch of Yamalube.com, the very first website dedicated to its growing line of Yamalube oils, maintenance and care products.

A resource for consumers looking to protect and maintain a range of vehicles and engines—from motorcycles to boats —Yamalube.com will feature Yamaha’s full line of Yamalube products. With consumers owning multiple Yamaha vehicles or engines, this site is a user-friendly guide to find the right Yamalube products for their needs in one place.

“Our full line of oils and maintenance products has always been available through Yamaha dealerships,” said John Tomsche, Yamaha’s Parts & Accessories division manager. “Now, consumers can review our entire product offering, choose which products they need, learn how to use them and find a dealer who carries them, all online.”

Elements on the new website include:
- Informational Videos: Product experts show visitors how to select the right products for their vehicles and engines, and provide tips on using those products to ensure the best performance.

CYPRESS, Calif. – February 28, 2012 – Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoor enthusiasts, has selected its 2011 National Hunting and Fishing (NHF) Day sweepstakes winner.

As part of Yamaha’s ongoing support of NHF Day, the company will give a new Grizzly 450 Automatic 4×4 ATV to Adam Penton of Greeley, Colorado.  Mr. Penton was one of more than 26,000 people who entered in the 2011 ATV sweepstakes.  As an ongoing sponsor of NHF Day, Yamaha has aggressively supported the grassroots effort by donating one of its best-selling ATV models each year as a giveaway.

The Grizzly 450 ATV, valued at $6,899, is assembled right here in the U.S.A.  Yamaha is currently implementing a production transfer through the end of 2013 which will result in the majority of its worldwide ATV production being based in the United States.  Currently, all Yamaha 4×4 ATVs are rolling off the production line in the company’s state-of-the-art facility, Yamaha Motor Manufacturing Corporation, in Newnan, Georgia.

Yamaha’s new 2012 Grizzly 300 has a lot going for it, with many modern features, an easy-to-ride personality and most notably an affordable price tag. STI Tire & Wheel is now making this new 2-wheel-drive utility ATV even more attractive with a new tire/wheel kit.

STI has conveniently pre-mounted Black Diamond ATR tires (23x8R-12 in front, 23x10R-12 in back) to a set of 12×7 HD2 alloy wheels. This combination—ready to bolt on and go—provides much more performance and style to the Grizzly 300. OEM dimensions are only 22-inch tires on 10-inch wheels.

The cross-terrain radial Black Diamonds are significantly more aggressive than the stock tires and work great in all conditions, plus they are one inch taller than stock, which increases ground clearance. And STI’s two-inch-larger HD2 wheels are obviously a major upgrade from the Grizzly’s stock black steel wheels in both style and durability—they look great, plus they’re covered by a lifetime structural warranty.

Grizzly 300 owners looking for an easy and effective way to customize their new ride need look no further than STI.

STI Grizzly 300 kits are available at finer ATV/UTV dealers everywhere, through MTA Distributing. For more information, to place an order or to locate an STI dealer, visit www.stitireandwheel.com or call: East (318) 255-0049; West (951) 272-0971.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., made its annual donation to the Feed the Children charity Friday, November 18 at Yamaha’s corporate headquarters in Cypress, Calif. Company officials presented two checks totaling  $25,000  along with a truck load of donated items to the organization. With hundreds of Yamaha employees cheering them on, Star Touring and Riding Association members aboard Yamaha and Star motorcycles received a police escort on their way to the local Feed the Children facility with boxes of donated items strapped to the back of their bikes. As part of the festivities, Yamaha also celebrated a successful 2011 racing season with several championship-winning Yamaha Race Team members in attendance.

“The annual Feed the Children and Race Team celebration is something everyone at Yamaha looks forward to each year,” said Bob Starr, Yamaha general manager of motorsports communications.  “As we move into the holiday season, it’s a great time to reflect upon the hard work and donations collected over the year that have a direct impact on families in need. Thanks to all of the Yamaha employees and the Star Touring and Riding Association for their efforts.”

ATV racing champions Dustin Nelson and Walker Fowler were on hand to celebrate their successful ATV racing seasons. Both Nelson and Fowler boasted perfect campaigns: Fowler closes out the 2011 GNCC series with the XC2 championship, going undefeated and notching a record 13 straight wins. Nelson was also perfect and clinched his fifth QuadX Championship after winning all eight races in the series

Dustin Nelson’s 2011 QuadX season started with a mud race – not exactly how he planned to begin the season. Just hoping to make it through the difficult race, Nelson and his YFZ450R were victorious, beginning his winning streak. Nelson credits the GYTR-equipped engine for powering him and his YFZ450R to great starts, as well as providing reliable power that allowed him to lead the pack race after race.

“Coming out of that first mud race with a win was a great way to start the season. The smallest mistake can derail your entire season,” said Nelson.  “After winning that race, I started to build the momentum and confidence that carried me through the season and onto the championship.”

Joining Nelson at the Yamaha event was GNCC XC2 champion and Yamaha-sponsored rider, Walker Fowler. With a record 10 GNCC Class Championships, Fowler is no stranger to the podium, but his perfect XC2 season aboard the YFX450X is something that had never been done before.

Punctuating Fowler’s standout season was recognition by the entire racing community as he received the industry’s highest honor, the ATV Athlete of the Year Award, at the annual AMA Awards Championship Banquet on Sunday, November 20 in Las Vegas.

“This was a dream season for me. I’m just a regular guy who happens to go fast on an ATV,” said Fowler. “The YFZ450X is the best out there and the company’s support for me and the sport overall is really amazing.”

Although unable to attend, Traci Cecco was recognized for her eighth GNCC Women’s Series Championship. In addition to Yamaha’s ATV racing champions, motorcycle stalwarts Josh Hayes (Superbike series), Bill Dixion (XDL series) and Sam Halbert (GNC series) were also recognized for their championship seasons.

Yamaha has worked with Feed the Children for more than 10 years raising several hundred thousand dollars and feeding tens of thousands of children.  This is the fifth year Yamaha employees and Star Touring members made the ride from Yamaha to the local Feed the Children office to drop off donated supplies.  Feed the Children is an international nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack those essentials.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A.’s, OHV Access Initiative – the industry leader in Guaranteeing Responsible Access to our Nation’s Trails (GRANTs)

– today announced a significant contribution to the nation’s OHV trail network with GRANTs funding five projects in the third quarter that support 4,500 miles of OHV trails across the country.  Further, the Yamaha OHV Access Initiative announces the schedule of submission and decision deadlines for 2012 with a call to the OHV community to identify quality projects for consideration of support from the GRANT fund.

“More than 160 Yamaha GRANTs have been awarded since the Initiative’s inception in 2008, but we want to do more,” said Steve Nessl, Yamaha ATV and SxS marketing manager.  “The Yamaha OHV Access Initiative has grown into the number one industry resource for the OHV community in its support of riding areas across the country, and we encourage riders and public land managers to work together to identify and submit projects for consideration of a GRANT.”

Five organizations were awarded GRANTs totaling more than $40,000 in the third quarter 2011 funding cycle of the Yamaha OHV Access Initiative:

• 808 MX ATV Association – Hilo, Hawaii
• Forest County ATV Association – Laona, Wis.
• Long Island Recreational Trails Conservancy – Long Island, N.Y.
• North Country ATV Association – Greenville Center, N.Y.
• Shasta-Trinity National Forest – Redding, Calif.

Through this program, Yamaha has directly and indirectly supported thousands of miles of trails, maintained and rehabilitated countless riding areas, improved staging areas, built bridges over fish-bearing streams and partnered with local riding communities across the country to improve the OHV experience.  Yamaha is actively seeking qualified projects at local, state and federal levels.  The 2011 OHV Access Initiative GRANT application form and guidelines are available at www.yamaha-motor.com/ohvaccess.  The deadline to submit an application for consideration in the fourth quarter GRANT funding cycle is November 30, 2011.

The quarterly review calendar for 2012 is as follows:

About the Yamaha OHV Access Initiative

Each quarter, Yamaha accepts applications from non-profit or tax-exempt organizations including OHV riding clubs and associations, national, state and local public land use agencies and other members of the OHV community in the United States. A committee then reviews each application and awards GRANTs to deserving projects.

Examples of appropriate projects for GRANTs include, but are not limited to:

• Trail development, restoration and maintenance
• Trail signage and map production
• Staging area construction, renovation and maintenance
• Land stewardship, trail safety and education

Updated guidelines, an application form and information on the OHV Access Initiative are available at: www.Yamaha-Motor.com/OHVAccess. For specific questions about the OHV Access Initiative, call Yamaha’s dedicated OHV Access Initiative Hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@yamaha-motor.com or write to: Yamaha OHV Access Initiative Review Committee, 6555 Katella Avenue, Cypress, CA 90630-5101.

CYPRESS, Calif. – October 27, 2011 – Yamaha’s cross country ATV race team started celebrating the 2011 season early this year at the Grand National Cross Country (GNCC) Ironman in Crawfordsville, Indiana.  With two series championships already clinched and the season’s largest gathering of racers and fans on hand, Yamaha rolled out a host of racer and fan appreciation activities and raised the donation bar for the “Annual Pink Race.”

Typically the season finale, this year’s Ironman landed two weeks before the final round of 2011 coming up at Loretta Lynn’s in Hurricane Mills, Tennessee, which was rescheduled to November 5.  Traci Cecco took her eighth win of the year in the Women’s class adding to her record eighth series championship which she secured even before the Ironman.  Ballance Racing’s Walker Fowler, who has also already locked in his series championship, took his twelfth straight XC2 Pro Am win – a series record.  In XC1 Pro competition, Ballance Racing’s Taylor Kiser finished second – his fifth podium of the season – which moved him to third in overall series points.

A true supporter of the sport, Yamaha rolled its demo truck into Crawfordsville again this year and set up a hospitality area for racers and fans alike handing out 800 Yamaha beanies.  New for this year, Yamaha displayed large banners and gave out posters listing top Yamaha racers from each category.  More than 100 racers were recognized and congratulated for their seasons.

“GNCC Racing is proud to provide a platform in which members of the off-road racing community can give back to local organizations such as FAITH Alliance,” said GNCC Media Manager Jen Kenyon.  “Yamaha stepped up in a big way at Ironman to show their support for Breast Cancer Awareness and their commitment to their program here at GNCC.”

Yamaha set an Ironman “Annual Pink Race” record by committing $6,000 in support of FAITH Alliance, a breast cancer resource in Montgomery County, Indiana.  Yamaha will donate $1,000 on behalf of each of the five Yamaha racers who captured podium finishes in the overall morning and afternoon ATV races, including Taylor Kiser, second place in XC-1; Walker Fowler, first in XC-2; Gabe Philips, second in XC-2, Traci Cecco, first place women’s; and Dave Simmons, first in the master’s.  Yamaha also raised another $1,000 by raffling donated gear from Cecco and Fowler with the number one (#1) commemorating their 2011 series championships.

“Yamaha congratulates Traci and Walker for their 2011 championships, as well as all of the Yamaha racers for a great season of cross country racing,” said Steve Nessl, Yamaha’s ATV/SxS marketing manager who was at the Ironman and offered the $1,000 challenge to Yamaha racers.  “Yamaha is proud to make a financial contribution to the FAITH Alliance and its efforts to support breast cancer patients.”

“On behalf of the entire FAITH Alliance board, I would like to extend our deepest gratitude for the generous donation from Yamaha,” said Sasha Clements of the FAITH Alliance.  “We normally operate on small donations from individuals or community events.  This donation will make an enormous difference in the amount of assistance we can provide in the following year(s).”

FAITH Alliance provides access to screenings and treatment, assistance with transportation to medical appointments, educational programs to increase awareness of prevention, screening, and treatment, coordination of efforts with medical and healthcare communities, informational publications, and services to support the immediate needs of breast cancer patients.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has taken a leading role in supporting safe, responsible riding and open, sustainable riding areas by GRANTing nearly $2 million through its OHV Access Initiative since 2008.  This financial support has proven critical in areas such as building bridges over fish-baring streams, improving thousands of miles of trails, and renovating staging areas.

In addition to financial support from the OHV Access Initiative, Yamaha employees out of the company’s Cypress, Calif., headquarters have taken on a personal obligation to support this mission as well.

Earlier this October, more than 60 employees, family members and friends convened in the San Bernardino National Forest (SBNF) volunteering more than 200 work hours and kicking off a long-term restoration project at the popular Cactus Flats staging area near Big Bear Lake.  Volunteers reached some initial restoration goals through weeding, grubbing, seed collecting, planting native shrubs, watering and other important clean-up projects.

“It’s exciting to see so many Yamaha employees volunteer their weekend and get their hands dirty in support of our local mountains and OHV areas,” said Steve Nessl, Yamaha ATV and SxS group marketing manager, who participated in the volunteer project and helps spearhead the OHV Access Initiative.  “The San Bernardino National Forest Association has a model OHV program that garners thousands of volunteer hours every year.  We’re happy to do our small part for our local trails, and we encourage OHV enthusiasts across the country to continue to keep their riding areas safe and sustainable, as well as look to our OHV program for support.”

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A. is giving away a 2012 Grizzly 700 EPS ATV to help raise awareness and money for the Honored American Veterans Afield (HAVA) and Feed The Children organizations.  Yamaha’s new “Assembled in USA” sweepstakes will raise money through $5 donations when individuals enter to win the new Grizzly.  Specific rules, dates and entry forms are online at: www.yamahaoutdoors.com/grizzlyforcharity

The Grizzly 700 (MSRP $9,749) is Yamaha’s flagship ATV with top-of-the-line features like Electric Power Steering (EPS), fuel injection, Ultramatic® automatic transmission, On-Command® push-button four-wheel-drive, four wheel independent suspension and much more, making it the toughest, most off-road capable ATV in its class.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has announced the all-new Grizzly 300 2WD utility ATV combining best-in-class technology with a value price at $4,099.  This new light utility ATV has a smooth and powerful engine and is the only model in its class with a fully automatic dual range transmission.

The Grizzly 300 is powered by a 287cc single overhead cam four-stroke engine.  Its class-exclusive liquid cooling provides precise temperature control and long engine life even in extreme environments.  At the center of its lightweight and durable chassis is a power plant with a 32mm carburetor that delivers smooth power.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has long touted its ATV and Side-by-Side (SxS) vehicles as being the toughest of their kind, and now a third party study conducted by ADP Lightspeed has proved that claim.  More specifically, the ADP Lightspeed study shows that Yamaha has the most durable belt driven drivetrain in the industry.

“A lot of companies say they make the toughest ATVs, but now Yamaha can clearly prove that claim in our CVT transmission system,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager.  “The ADP study proves once and for all that our vehicles have the best CVT drivetrain reliability in the industry.”

Yamaha’s claim is based specifically on an ADP Lightspeed competitive comparison study of Continuously Variable Transmission (CVT) belt components reported in warranty and non-warranty repair order records for 2007 to 2010 model year CVT belt-driven 4×4 ATVs with engines 400cc and above.

Yamaha’s reliable Ultramatic automatic transmission system features an exclusive centrifugal clutch that allows the drive belt to remain under constant tension providing a key point of durability – something that sets it apart from competing models.  Also exclusive to Yamaha’s Ultramatic system is the one way sprag clutch that not only aides in durability but provides the most natural feeling four wheel engine braking for maximum traction and rider confidence.  This exclusive system is used in Yamaha’s toughest, most off-road capable ATVs and SxS vehicles including the Grizzly 700 ATV, Grizzly 550 ATV, Grizzly 450 ATV and Rhino 700 SxS vehicle.

A video on Yamaha’s website demonstrates how the Ultramatic system works as compared to the competition:
http://www.yamaha-motor.com/outdoor/products/advantages/534/1/0/advantages.aspx

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