DragonFire-Racing-YXZ-Harness-Hardware-11-27-15Chandler, AZ — There is no question that Yamaha’s new YXZ 1000R is a game changer! From the 998cc triple to the 5-speed sequential close ratio transmission, this machine lives up to its billing as the first “Pure Sports” Side-X-Side ever produced. But for such a purpose-built weapon, DragonFire did find it curious that simple 3-point automotive style lap belt — with no padding — was utilized! For a machine that is intended to be race-ready the lack of proper restraints is problematic… not to mention illegal in many sanctioned competition events!


Chandler, AZ — Yamaha purposely built the new Yamaha YXZ1000R to be a no-compromise “Pure Sports” machine. That is music to DragonFire’s ears! This company was founded on desert racing roots and we still feel the need for speed! In the case of racing, less is more, which was the design brief for our new RacePace front bumper for the Yamaha YXZ 1000R!


Yamaha recently confirmed it will be launching a new sport UTV, as the news was released with a short teaser video Yamaha revealed yesterday.

Yamaha Motor Corp., USA, recently donated a new Special Edition Matte Silver Viking VI Side-by-Side vehicle to the SEAL-Naval Special Warfare Family Foundation. The Assembled in USA Viking VI was auctioned at a Foundation fundraiser near San Diego, raising $22,000 for the organization’s mission of supporting SEAL members’ families.

Yamaha-Logo-10-27-11KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

yamaha_photo_contest_7=2=14CYPRESS, Calif. – July 2, 2014 – Yamaha Motor Corp., U.S.A., has opened voting for the top Grand National Cross Country (GNCC) Amateur or Pro-Am racer representing great All-American ATV Racing values in the industry-first “Yamaha All-American ATV Racer” contest.

Yamaha-OHV-Logo-11-10-11CYPRESS, Calif. – May 29, 2014 – Yamaha Motor Corp., U.S.A., announces the expanded platform for its GRANT (Guaranteeing Responsible Access to our Nation’s Trails) program, along with a new name: Outdoor Access Initiative.  Designed to extend support to off-highway vehicle (OHV) users in a wider variety of outdoor activities, the Yamaha Outdoor Access Initiative remains the industry leader in supporting safe, responsible use and open sustainable access to trails and riding areas.

“Yamaha is the leader in supporting our industry and customers on OHV issues as well as conservation, land access and safe, responsible use of ATV and SxS vehicles – whether in recreation, hunting or agricultural settings,” said Mike Martinez, Yamaha’s ATV/SxS group Vice President. “The GRANT program always has welcomed applications from diverse groups.  With this new name, we make it clear that the Yamaha Outdoor Access Initiative actively encourages the submission of projects that support safe, responsible use of OHVs as well as sustainable access to land for all outdoor enthusiasts.”

Yamaha-OHV-Logo-11-10-11CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., awarded more than $290,000 in 2013 through its Access Initiative providing critical funding to OHV communities, riding groups and land managers across the U.S.  Yamaha is the industry’s leader in Guaranteeing Responsible Access to our Nation’s Trails (GRANTs), supporting the program’s mission of safe, responsible riding and open, sustainable OHV access to trails and riding areas nationwide since 2008.

  – Yamaha Motor Corp., U.S.A., today introduced the latest version of the new Viking EPS Side-by-Side (SxS) vehicle, the Special Edition (SE) Tactical Black Viking.  Assembled in the U.S.A. and announced at the annual SHOT Show in Las Vegas, the new SE Viking combines an aggressive flat black painted appearance and popular accessories with classic Yamaha durability and off-road capabilities.

The new Tactical Black Viking EPS 4×4 boasts all of the category-leading features of Yamaha’s standard Viking SxS plus molded sun top, overfenders, mud flaps, an under-seat storage box, bed rail accessory mounts and exclusive black cast aluminum wheels.

Yamaha-Logo-10-27-11MILWAUKEE — ARI Network Services (OTCBB:ARIS), a leading provider of website, software, and data solutions that help dealers, distributors, and manufacturers Sell More Stuff!(TM), has announced the launch of a new parts and accessories website for Yamaha Motor Corporation U.S.A.’s Customer Support Group.

“We are excited to be working with Yamaha to help their customers find the right products for their Yamaha or Star. The entire project team has done a great job creating and launching the new site which we expect to directly result in improved site traffic and increased sales,” said Roy W. Olivier, President and Chief Executive Officer of ARI.

Yamaha identified three primary goals for the launch of its parts and accessories website: to deliver a custom-branded look and feel that captures the excitement of its products; to improve the consumer user experience; and to appeal to its current customers as well as the next generation of powersports enthusiasts.