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Line-X has already enjoyed tremendous success as a franchiser of high-performance spray-on bedliners, but this week at the SEMA Show, the company announced that is expanding its Truck Gear line of aftermarket parts in a unique fashion that stays true to the company’s roots.

Rows of Trophy Trucks and other SCORE off-road race vehicles invaded the Las Vegas Convention Center as part of the 2014 SEMA Show.

Rows of Trophy Trucks and other SCORE off-road race vehicles invaded the Las Vegas Convention Center as part of the 2014 SEMA Show.

In another departure from the status quo in major league off-road racing, SCORE has invaded the 2014 SEMA Show in a big way, creating hype for its crowning event, the 2014 Tecate SCORE Baja 1000, which gets underway 413 miles away, in Ensenada, Baja California, Mexico, next weekend.

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The TRD insignia on the rear quarter panel of Toyota trucks and SUVs is a recognizable logo, but even those familiar with it might not know it stands for Toyota Racing Development. Recently, though, TRD has touted its performance division heavily with the introduction of its TRD Pro models, which are the most capable and impressive TRD packages offered on its trucks and SUVs to date.

Monster-Energy-Cup-Track-9-27-13At the 2013 Monster Energy Cup, Toyota pledged a new Toyota truck to the first rider to capture all three Main Event holeshots. Toyota will again offer a brand new 2015 Toyota to the rider who can race to the holeshot first in all three Main Events this year. The 2014 Monster Energy Cup will also mark the 2012 Monster Energy Cup Champion Justin Barcia’s debut with the Toyota/Yamaha/JGRMX team.

“Feld Motor Sports could not be happier with the continued support we have received from Toyota year after year,” said Dave Prater, director of supercross, Feld Motor Sports. “We’re looking forward to seeing someone grab all three holeshots for the first-time-ever at the Monster Energy Cup and take home a new Toyota truck.”

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HOUSTON
– Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas. This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation’s premier outdoor retailer.

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Not long ago, Toyo Tires brought a new off-road tire to the market in the all-new Open Country R/T. We’ve had a chance to put the tire to the test ourselves and came away impressed (check out the review link below). As Toyo notes, the tire is designed for off-road performance blended with on-road comfort. The R/T is essentially made to be more in line with a mud-terrain in terms of off-road performance but more like an all-terrain in terms of being quieter and smoother on the highway than a mud tire.

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Toyota today released the pricing on the all-new Tundra TRD Pro today. After having announced pricing on the TRD Pro Tacoma and 4Runner, now the complete line of 2015 TRD Pro models has retail pricing before they hit the dealerships.

Toyota-Logo-4-29-14Ann Arbor, Mich. – Toyota will move forward with the planning of its new facility on the York Township, Mich., campus of the Toyota Technical Center to accommodate approximately 250 direct procurement positions currently based in Kentucky following approval of state and local incentives announced today by the Michigan Economic Development Corporation and York Township.

“We greatly appreciate the support and encouragement of the Michigan Economic Development Corporation, Ann Arbor SPARK, York Township and elected officials across the state as we continue to expand our presence in Michigan,” said Osamu Nagata, President and CEO of Toyota Motor Engineering and Manufacturing North America, Inc.  “The Toyota Technical Center has been the driving force behind our engineering and R&D activities in North America for more than 35 years, so I am pleased and proud that we will continue to grow these operations.  We look forward to strengthening our ties with Michigan even further and making continued investments that will help drive the success of Toyota, our supplier partners and the state for many years to come.”

Toyota-Logo-4-29-14DETROIT — The Detroit Institute of Arts (DIA) announced today that Toyota Motor North America pledged $1 million toward the DIA’s commitment to raise $100 million as part of a “grand bargain” that will help the City of Detroit emerge from bankruptcy, support city pensioners and protect the museum’s art collection for the public.

“Toyota has demonstrated its commitment to Detroit and Michigan by doing its part to secure the DIA’s future while helping Detroit’s retirees,” said Eugene A. Gargaro Jr., DIA board chairman. “We are extremely grateful for Toyota’s generous support and know that it will motivate other donors and help pave the way for a bright future, both for the City of Detroit and the DIA.”

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Toyota today released the pricing for the all-new TRD Pro Series models that are coming soon. As Toyota says, the trucks and SUVs are designed for “Serious off-roaders, professional or amateur, young and old, will soon be able to drive over rough terrain with the most adrenaline-inducing lineup of off-road vehicles Toyota has ever unleashed.”