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Toyota returned again to the 2013 SEMA Show with its Dream Build Challenge, enlisting four action sports athletes to build their dream ride. Each team would then battle head to head, with the winner being decided by fans voting on the winner of the challenge.

THUMB-Photos-SEMA-2013-11-4-13If you love anything automotive, SEMA is a wonderland. The problem is that the general public can’t just buy tickets and stroll in. Nope, the Special Equipment Manufacturers Association Show is for the automotive industry, so unless you know someone or work within the industry in some capacity, chances are you’re not getting in. The good news is that the media is allowed in, so we can show the general public all the cools things they wouldn’t otherwise see at the show.

From concept vehicles to new product unveils, celebrity appearances and booth girls, there’s eye candy in every direction at the Las Vegas Convention Center this week. Check out our photo highlights of the show for all of the coolest off-road vehicles and gear. We’ll update the gallery throughout the week of the show, so be sure to check back and drool a little at all the cool stuff.

A.R.E.-2014-Toyota-Tundra-top-10-31-13MASSILLON, Ohio – A.R.E is now offering its popular LSII Series tonneau cover and Z Series truck cap for the 2014 Toyota Tundra with either 6.5-foot or 5.7-foot beds.

A.R.E.’s LSII Series custom-fitted hard tonneau covers for the Toyota Tundra offers the ultimate performance, while providing excellent rear visibility from the cab of the truck. A.R.E. designs each fiberglass tonneau cover to match the original equipment style lines of the pickup and the truck’s paint code.

A.R.E.’s LSII tonneaus come equipped with fabric headliner. Optional equipment includes a battery-operated LED dome and prop light, a sport wing, a sport wing with brake light, remote keyless entry, a black palm handle, a 12-volt power strip and an interior clothes rod.

T-rex-tundra_light-6-13-13Corona,  Ca. - T-Rex Products announces the launch of their all-new Torch Series Grilles.  T-Rex has integrated high power Led Light Bars into their iconic X-Metal Grilles to create the perfect blend of performance & style – delivering the biggest bang-for-your-buck upgrade to come along in decades.  Now, with T-Rex Torch Series Grilles, installing high power off-road lights is as simple as installing a new grille – a top of the line studded perimeter T-Rex Torch Series Grille.  A simple solution that is as stylish as it is functional.

No more expensive custom fabrication & mounting that is often more expensive than the lights themselves.  Torch Series Grilles have been carefully designed to provide the greatest possible light output without compromising grille functionality or creating complex installation challenges.

CORONA, Calif. (Feb. 19, 2013) – Toyota has renewed its agreement with Team Lucas to be the presenting sponsor of the CBS Sports Spectacular for 12 one-hour network television broadcasts and have the Toyota Tundra as the Official Truck of the Lucas Oil Off Road Racing Series for the 2013 season.

Toyota’s power block on the CBS Sports Spectacular features many of the Team Lucas series racing portfolio: the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series and Lucas Oil Pro Pulling League.

Toyota also supplies Toyota Tundra safety vehicles, has two event title rights and an on-board camera program in Lucas Oil Off Road Racing Series and had a strong on-site presence in the Lucas Oil Chili Bowl Nationals presented by MAVTV, which was held in January in Tulsa, Okla.

Last week Toyota unveiled the redesigned 2014 Tundra full-size pickup truck at a press conference at the 2013 Chicago Auto Show. We pulled together the press release and photos of the new truck to check out what’s new for ’14. Check out the release below:

Tundra has been a quality leader with Toyota’s DNA of quality, dependability and reliability.  The industry has recognized Tundra with a myriad of awards over the last 12 years, including winning the J.D. Power Vehicle Dependability Study for seven years running in the Full-Size Pick Up segment. Not resting on its laurels, the 2014 Tundra will be redesigned, inside and out, representing the first major change since the launch of the current generation for the 2007 model year.

Fresno, CA- Trail-Gear, Inc. is now offering their signature armor for FJ Cruisers. Trail-Gear is releasing their complete line of Rock Defense™ trail armor for FJ Cruisers today (Friday, July 13). The line consists of two styles of front bumper with optional skid plate upgrade; as well as a rear bumper with optional additional support tube kit. Consumers may choose to outfit their FJ Cruiser with the full armor pack that includes a choice of standard or low-profile front bumper, with the FJ Cruiser Transfer Case Skid Plate, FJ Cruiser Rock Sliders and FJ Cruiser Rear Bumper.

The Rock Defense™ FJ Cruiser Front Bumper features a stinger and stinger support tubes for full front end protection. The Rock Defense™ FJ Cruiser Low Profile Front Bumper offers a sleeker design without the stinger and stinger supports. The Rock Defense™ FJ Cruiser Rear Bumper, in addition to offering excellent protection from damage, has been tested and meets the tow rating requirements for SAE J684 and V-5 Class 3 (5,000 lbs.) GVWR.

TORRANCE, Calif. — The Toyota Racing Dream Build Challenge, having already donated $50,000 to winner Kyle Busch’s charity and another $50,000 split among the other three teams’ charities, has one more big prize to give to a lucky fan: The Toyota Racing Dream Trip Grand Prize. That fan is Christina R. from Buckeye, Arizona, Toyota announced today.

Christina will receive her choice of either a NASCAR or NHRA race event experience, both of which were exclusively tailored for the Dream Build Challenge.  But she leaves little doubt what her likely choice will be.

“We’re huge into Sprint Cup,” said Christina.  “We like all the Toyota drivers [and] we’re huge fans of Kyle Busch.”

Tooele County, Utah — This Saturday, June 23, Miller Motorsports Park is proud to host the Grand Opening of the new Land Cruiser Heritage Museum. The ribbon-cutting ceremony will be held at 10:00 a.m. as part of the annual Lucas Oil Off Road Racing Series and CruiserFest events.

The museum, located in the West Paddock at Miller Motorsports Park just east of the Off Road Short Course, houses an extensive collection of Toyota Land Cruisers that belong to Greg Miller, CEO of the Larry H. Miller Group of Companies.

The Toyota Land Cruiser began development in 1951 as Toyota’s version of a Jeep-type vehicle and went into production in 1954. It has been produced in convertible, hardtop, station wagon and utility-truck versions and is the longest-running series in Toyota’s history. It is renowned globally as a go-anywhere, do-anything vehicle and enjoys iconic status in the world of off-road travel.

BEREA, Ohio – CORSA Performance Exhausts announces its high-performance cat-back exhaust systems are available for the 2011 Toyota Tundra Double Cab and Crew Max models with 5.7L engines.

The Toyota Tundra exhaust system (part #14916) is a single side exit exhaust manufactured from premium, stainless steel construction and featuring Twin 4-inch Pro-Series tips etched with the CORSA logo.  Its straight-through, nonrestrictive design allows for a 16% increase in exhaust flow and performance improvements of 3 HP and 9 lb.-ft. of torque.

Engineered using CORSA’s patented Reflective Sound Cancellation (RSC) technology, the exhaust system delivers a superior, bold sound when on the throttle with no interior drone.

In addition to the 2011 Toyota Tundra exhaust, CORSA offers its cat-back exhaust systems for the 2007-2010 Tundra.  Visit www.corsaperformance.com to search for part numbers.

Complete installation hardware and instructions are included with the bolt-on Toyota Tundra exhaust system, and a Limited Lifetime Warranty protects the exhaust for the entire life of the vehicle.  The exhaust systems are crafted in the United States from premium stainless steel, and all tips are double wall, highly polished stainless steel laser etched with the CORSA logo.  Contact CORSA or your local performance retailer for details.

CORSA Performance Exhausts, a TMG Performance Products, LLC company headquartered in Berea, Ohio, is a leading manufacturer of premium performance exhaust systems for cars, trucks, SUVs and marine applications.  Through its patented Reflective Sound Cancellation (RSC) technology, CORSA Performance Exhausts provides the industry’s only guaranteed drone-free driving experience backed by premium performance and superior customer service. For more information, call 800.486.0999 or visit www.corsaperformance.com.