Toyota Hilux
While we’re all about seeing how deep you can take your rig without getting stuck, seeing this Toyota Hilux diesel going through so much water and thinking about the water that’s likely inside the cab, it almost makes us shed a tear.  Hopefully they had it sealed up well! At least they do have a snorkel…

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LAS VEGAS
— Ford Motor Company and Toyota Motor Company are forming SmartDeviceLink Consortium, a nonprofit organization working to manage an open source software platform with the goal of giving consumers more choice in how they connect and control their smartphone apps on the road.

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Coldwater, MI
— Now on the shelf and ready to ship, Zone Offroad Products is offering new 3.5″ adventure series UCA lift systems for the 2007-2016 Toyota Tundra 2wd/4wd trucks.

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Visalia, Calif. (December, 2016)
– Hellwig Products, an industry leading manufacturer of towing, hauling and performance suspension products, has released its new front and rear sway bars for the 2007-2016 Toyota Land Cruiser 78/79 Series and 200 Series. Hellwig’s new sway bars are the quickest way to improve both the handling and safety of the Land Cruiser.

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Pro Comp put the final touches on its new long-travel kit for the Toyota Tundra, and to commemorate the new product launch they gave off-road racer Chad Ragland the keys to the Pro Comp Tundra to punish out in the desert.

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U.S. sales of mid-size pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, mid-size pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

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Toyota is the official automotive sponsor of the Chicago Cubs and Wrigley Field, and so to congratulate the team on its World Series Championship today at the parade, a 10-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra.

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There’s no shortage of over-the-top builds at the SEMA Show ever year. What gets lost in the shuffle sometimes are the more subtle, clean off-road builds that may not stand out with flashy chrome or 20-inch suspension lifts.

Cummins Diesel Toyota
We love seeing big, powerful engines put in smaller, lightweight vehicles that they weren’t designed for.  This Cummins diesel-powered Toyota pickup is the perfect example.  Looks like it’d be a ton of fun to drive. Check out this Cummins Toyota ripping.

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TORRANCE, Calif.
— Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.

“The Toyota call to action is ‘Let’s Go Places,’ said Steve Appelbaum, Toyota Motor Sales National Engagement Marketing Manager. “This phrase encompasses who we are, what we do and what we create. It’s our guiding principle and at the core of our promise to customers. Our SEMA display demonstrates the breadth of that promise across generations of Toyota vehicles.”