2017-Toyota-Tacoma-TRD-Pro-8-2-16
With the introduction of the all-new Tacoma in 2016, Toyota is following up with the new truck by offering a new 2017 TRD Pro model next month. Today, Toyota announced the starting price of the TRD Pro, a truck based on the ninth-generation Tacoma launched last year.

Hellwig-2016-Toyota-Hilux-7-26-16Visalia, Calif. – Hellwig Products, an industry leading manufacturer of sway bars and towing and hauling suspension products, has released its upgraded front and rear sway bars for the 2016 Toyota Hilux 4wd pickup. Hellwig’s new solid front and adjustable solid rear sway bars are a quick and easy way to improve front and rear roll stiffness for better control and handling.

1-2017-Toyota-4Runner-TRD-Off-Road-Premium-7-20-16
Toyota made a big announcement today unveiling that there will be two new grade options for the 2017 4Runner, including a TRD Off-Road and a TRD Off-Road Premium model. The new TRD Off-Road 4Runner will actually be on display this weekend at the FJ Summit in Ouray, Colorado, and Off-Road.com will be onsite to check it out.

1-Toyota-Tundra-TRD-Pro-6-30-2016
Chances are, if you’ve seen a Toyota truck driving around town or on the highway, you’ve at some point seen the TRD sticker on the rear quarter panel of the truck bed. The Tacoma and Tundra are offered with upgraded TRD packages that include Sport and Off-Road, but in 2015 Toyota took its TRD offerings to the next level with the TRD Pro.

DSI-Toyota-Tundra-Pro-Runner-6-29-16
Do you yearn to feel your truck lunge forward under moderate throttle, the hood heaving up before you? Do you ache for that gentle linear pre-runner sway into every corner? Does your current rig sport a sticker with Calvin maliciously relieving himself on a Blue Oval? If so, Dealer Services International’s Tundra Pro Runner may be the truck for you.

The Raptor is said to have no real peers. And while that is strictly true, this Toyota makes a compelling argument to look hither. But it’s not the truck’s canyon-absorbing wheel travel, miraculous hydraulic bump stops, or bad-ass 18-inch black aluminum wheels in 35-inch rubber that make this Tundra exceptional. What makes this a viable Raptor alternative is that you can buy one right off a Toyota showroom floor today. No lapse in warranty coverage, no payload penalty, and no need to max out your credit card for the modifications.

Toyota-Tundra-1794-5-19-16
AUSTIN, Texas
— Special Olympics Texas (SOTX) officially announced Toyota as its newest Official Partner today, making the automaker a year-round statewide $250,000-level co-sponsor of the 501(c)(3) non-profit organization. SOTX provides year-round sports training and athletic competition in a variety of Olympic-type sports for more than 55,200 children and adults with intellectual disabilities in the state of Texas.

To celebrate this new partnership, the two organizations have created a “Let’s Go Places Together” opportunity drawing — and one lucky person will win a fully loaded 2017 Toyota Tundra 1794 Edition.

Million-Mile Man: Victor Sheppard drove his 2007 Tundra over 1 million miles.

Million-Mile Man: Victor Sheppard drove his 2007 Tundra over 1 million miles.

Victor Sheppard was the proud owner of 2007 Toyota Tundra. Sheppard is now the proud owner of a brand new 2016 Tundra, which was what he accepted as trade for his 2007 model that he drove 1 million miles.

Our first look at BJ Baldwin's new Toyota TRD Pro Trophy Truck, which will be unveiled to the rest of the public at tomorrow night's AMA Supercross finale.

Our first look at BJ Baldwin’s new Toyota TRD Pro Trophy Truck, which will be unveiled to the rest of the public at tomorrow night’s AMA Supercross finale.

BJ Baldwin has never made it a secret that one of his idols is the “Ironman” himself, Ivan Stewart. Baldwin has done his best to emulate Stewart’s Ironman approach to off-road racing, as he’s gone on to earn one Baja 500 win and two Baja 1000 victories much like his idol – without a second driver helping shoulder the load.

Baldwin will be formally unveiled at the AMA Supercross finale in Las Vegas this Saturday as the new “Ironman” for Toyota, which has just signed Baldwin to a multi-year sponsorship. Baldwin will field a Tundra TRD Pro Trophy Truck this year in both SCORE International and Best in the Desert races.

2-Toyota-Texas-Rangers-Partnership-4-21-16
Arlington, Texas
— The Texas Rangers and Toyota today announced that the club and the automobile manufacturer have entered into a multi-year partnership. Under the agreement, Toyota becomes the Official Truck Sponsor of the Texas Rangers. The sponsorship will highlight Toyota’s two Texas-built trucks, Tacoma and Tundra.

ICON-FJ44-Petersen-Special-4-19-16
CHATSWORTH, CA
– The ICON FJ44 Petersen Special earned a place in the newly redesigned Petersen Automotive Museum by pairing the open-top styling of the original FJ40 Land Cruiser with state-of-the-art modern performance and luxury. While maintaining the original essence of the classic Land Cruiser, this thoroughly reinterpreted 4×4 packs a Chevrolet Performance E-Rod 6.2L LS3 V-8 engine and Magnuson supercharger good for 530 horsepower and 495 lb-ft of torque. The upgraded power allows the contemporary classic to fly from 0 to 60 miles per hour in 5.7 seconds with an environmentally conscious powertrain emission-certified for all 50 states.