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Pro Comp put the final touches on its new long-travel kit for the Toyota Tundra, and to commemorate the new product launch they gave off-road racer Chad Ragland the keys to the Pro Comp Tundra to punish out in the desert.

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U.S. sales of mid-size pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, mid-size pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

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Toyota is the official automotive sponsor of the Chicago Cubs and Wrigley Field, and so to congratulate the team on its World Series Championship today at the parade, a 10-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra.

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There’s no shortage of over-the-top builds at the SEMA Show ever year. What gets lost in the shuffle sometimes are the more subtle, clean off-road builds that may not stand out with flashy chrome or 20-inch suspension lifts.

Cummins Diesel Toyota
We love seeing big, powerful engines put in smaller, lightweight vehicles that they weren’t designed for.  This Cummins diesel-powered Toyota pickup is the perfect example.  Looks like it’d be a ton of fun to drive. Check out this Cummins Toyota ripping.

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TORRANCE, Calif.
— Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.

“The Toyota call to action is ‘Let’s Go Places,’ said Steve Appelbaum, Toyota Motor Sales National Engagement Marketing Manager. “This phrase encompasses who we are, what we do and what we create. It’s our guiding principle and at the core of our promise to customers. Our SEMA display demonstrates the breadth of that promise across generations of Toyota vehicles.”

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Is Toyota working on a successor to the FJ Cruiser?

The Japanese automaker recently filed an application to trademark “Toyota FT-4X” for automobiles and structural parts thereof, suggesting that the company is working on a new off-road, four-wheel-drive model. The “FT” in the trademark means Future Toyota and has been used previously with the FT-86 Concept that eventually became the Scion FR-S and Toyota 86, as well as the FT-1 Concept that is believed to preview the Supra’s successor.

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With the introduction of the all-new Tacoma in 2016, Toyota is following up with the new truck by offering a new 2017 TRD Pro model next month. Today, Toyota announced the starting price of the TRD Pro, a truck based on the ninth-generation Tacoma launched last year.

Hellwig-2016-Toyota-Hilux-7-26-16Visalia, Calif. – Hellwig Products, an industry leading manufacturer of sway bars and towing and hauling suspension products, has released its upgraded front and rear sway bars for the 2016 Toyota Hilux 4wd pickup. Hellwig’s new solid front and adjustable solid rear sway bars are a quick and easy way to improve front and rear roll stiffness for better control and handling.

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Toyota made a big announcement today unveiling that there will be two new grade options for the 2017 4Runner, including a TRD Off-Road and a TRD Off-Road Premium model. The new TRD Off-Road 4Runner will actually be on display this weekend at the FJ Summit in Ouray, Colorado, and Off-Road.com will be onsite to check it out.