Smooth Trophy Truck Jump
It’s one thing to smash the gas pedal, hold it wide open and hope for the best. But there’s an art to making the transition as clean and smooth as possible as this Toyota pre-runner does.  Watch and learn folks.

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Toyota has just pulled the cover off a new Tundra offering today at the 2017 Chicago Auto Show, as the company will offers a 2018 Tundra TRD Sport model later this year.

Toyota Tacoma KOH
While we’d take nothing away from the event itself, you could argue that most of the excitement of King of the Hammers takes place in the days leading up to the main race when thousands of people descend on Johnson Valley to prep and wheel prior to one of the toughest off-road races in the world.  This guy is putting his Toyota Tacoma through its paces, much to the crowds delight.

MORE: 2017 King of the Hammers Coverage

2018-Toyota-RAV4-Adventure-2-9-2017
Focused on the outdoor and active enthusiast, Toyota unveiled the new 2018 RAV4 Adventure at the Chicago Auto Show today. The RAV4 Adventure will be offered in a front-wheel drive version with an automatic limited slip or an all-wheel-drive version with Dynamic Torque Control.

Toyota Hilux
While we’re all about seeing how deep you can take your rig without getting stuck, seeing this Toyota Hilux diesel going through so much water and thinking about the water that’s likely inside the cab, it almost makes us shed a tear.  Hopefully they had it sealed up well! At least they do have a snorkel…

Ford-Toyota-logos-1-4-2017
LAS VEGAS
— Ford Motor Company and Toyota Motor Company are forming SmartDeviceLink Consortium, a nonprofit organization working to manage an open source software platform with the goal of giving consumers more choice in how they connect and control their smartphone apps on the road.

Zone-Off-Road-Toyota-Tundra-12-25-16
Coldwater, MI
— Now on the shelf and ready to ship, Zone Offroad Products is offering new 3.5″ adventure series UCA lift systems for the 2007-2016 Toyota Tundra 2wd/4wd trucks.

Hellwig-Toyota-Land-Cruiser-200-Series-Sway-Bar-12-6-16
Visalia, Calif. (December, 2016)
– Hellwig Products, an industry leading manufacturer of towing, hauling and performance suspension products, has released its new front and rear sway bars for the 2007-2016 Toyota Land Cruiser 78/79 Series and 200 Series. Hellwig’s new sway bars are the quickest way to improve both the handling and safety of the Land Cruiser.

Chad-Ragland-Pro-Comp-Tundra-11-17-16
Pro Comp put the final touches on its new long-travel kit for the Toyota Tundra, and to commemorate the new product launch they gave off-road racer Chad Ragland the keys to the Pro Comp Tundra to punish out in the desert.

Profile-2016-Toyota-Tacoma-TRD-Off-Road-3-15-16
U.S. sales of mid-size pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, mid-size pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.