Off-Road-Expo-Logo-10-2-12POMONA, Calif. – The 2014 Lucas Oil Off-Road Expo powered by General Tire brings 10 acres of everything off-road to Fairplex, in Pomona  this Saturday, October 4 through Sunday, October 5. This year’s expo will feature the hottest off-road vehicles, products and accessories, as well as action-packed Red Bull Motocross trials, off-road racing demos, Rubicon Trail off-road ride alongs, ATV and UTV test drives, an RC demo track, autograph signings, bikini contests and more! With more than 300 aftermarket performance vendors and more than 60,000 enthusiasts, Fairplex will burst with a 10-acre off-road party October 4 through October 5.

In addition to the line-up of customized trucks, Jeeps, UTVs, ATVs, side-by-sides, dirt bikes, sand rails and rock crawlers, the expo will come to life with exciting features and entertainment including:

SCORE-Logo-11-28-11RENO, Nev. — SCORE International® announced today, as part of its ongoing global media expansion, that it has signed an agreement with ESPN to broadcast all six (6) of its 2014 U.S. one-hour television programs, featuring the entire 2014 SCORE World Desert Championship® race series, throughout Latin America, the Caribbean, Australia and New Zealand.  This will deliver all of the action of SCORE International’s 2014 season, including the legendary SCORE Baja 1000, to its passionate fan base in Mexico, Central and South America on the world’s premier sports entertainment entity.

“We are thrilled to be licensing our television programming to ESPN throughout Latin America” said Roger Norman, owner of SCORE International.  “SCORE International and its sponsors have invested significant resources this year to create world-class television programming of our race events for broadcast across the U.S.  Now, we’ll be able to further expand our media capabilities to share this incredible content with some of our most passionate fans – in Mexico, throughout Latin America and around the world.”

Norra-2015-Mexican-1000-9-16-14
Agua Dolce, Calif.:
  As the off-road world prepares for this weekend’s annual gathering at the 2014 Lucas Oil Off-Road Expo Powered By General Tire, NORRA (National Off Road Racing Association) today announced new event formatting and tire sizes for next year’s General Tire NORRA Mexican 1000.

1500-EcoDiesel-Ram-Truck-10-1-14
Auburn Hills, Mich.
– The 2015 Ram 1500 is America’s most fuel-efficient pickup truck with its exclusive 3.0-liter V-6 EcoDiesel that packs 240 horsepower, 420 lb.-ft. of torque and 28 miles per gallon (mpg). Fuel economy and the exclusivity of the Ram 1500 EcoDiesel is being credited for Ram’s decision to increase the diesel powertrain mix to 20 percent of the total Ram 1500 production volume — double the initial expectation.

When the Ram 1500 EcoDiesel opened for orders earlier this year, Ram Truck received more than 8,000 requests within three days, which quickly filled the initial allocation for the exclusive powertrain.

2014 LOORRS Round 9 & 10
Fort Mill, SC – October 1, 2014:
It’s arguably the largest collection of off-road companies, parts, equipment, and experts in the country and this year’s Lucas Oil Off-Road Expo Powered by General Tire is sure to be bigger and better than ever. Held at the Fairplex in Pomona, CA, October 4-5, the event is open to the public. Enthusiasts will see everything from off-road racing to trail riding to motorcycles, camping and adventure travel. Over 300 off-road vendors are scheduled to appear including, General Tire.

Driven-Experiences-Baja-1000-9-28-14
Driven Experiences is proud to team up with the American Cancer Society and their October Cattle Baron’s Ball event.  The Driven Experience Trophy Spec Truck will be proudly wrapped in American Cancer Society colors representing and raising money for cancer research with the motto: “Driven to Fight Cancer”.  You can sponsor a mile or more of the Driven to Fight Cancer trucks SCORE International Baja 1000 experience at http://www.cattlebaronsball.com/DTFC.

Chevy-Reaper-9-28-14
DECATUR, Ind.
– The Reaper, a performance off-road edition of the 2014 Chevy Silverado pickup, is now available at select General Motors dealerships nationwide. Co-developed by Lingenfelter Performance Engineering and Southern Comfort Automotive, the specialty pickup truck offers drivers enhanced muscular styling, an eye-attracting street presence and amped-up off-road performance.

2015-Red-Ford-F-150-Launched-9-29-14
The 2015 Ford F-150 – the reinvention of America’s favorite pickup – is winning early praise as it sets the standard for the future of tough, thanks to the all-new vehicle’s impressive combination of power, capability and efficiency.

This month, the first of 10,000 dealer sales consultants began test driving the new truck in 26 cities nationwide. Performance driving and competitive towing exercises are underscoring the industry’s best towing and payload capability among full-size pickups – the all-new F-150 can tow 12,200 pounds and haul 3,300 pounds.

ARE-MX-Series-Lightbar-Rigid-9-26-14MASSILLON, Ohio – A.R.E. Accessories now offers Rigid Industries’ E-Series LED Light Bars as optional equipment on their fiberglass MX Series truck caps, which are available for most current model year pickup trucks in all cab and bed configurations. The MX Series cap sports an aerodynamic raised roof design, providing extra headroom and storage capacity, and has a full walk-in door option for easy rear access.

A.R.E. designed a black powder coated aluminum bracket to fit inside the recessed area located in front of the MX Series fiberglass cap for optimum light bar placement. The light bracket features the A.R.E. logo on both ends with the A.R.E. insignia across the face plate. The light bar will be factory installed with no exposed wiring, and the on/off light switch can be mounted by the truck’s dash or on a roof console. Rigid E-Series LED Light Bars can be easily retrofitted to any existing A.R.E. MX Series truck cap.

2015-Chevy-Colorado-Sport-Concept-truck-9-28-14
With a pair of mountain bikes mounted and a weekend’s worth of gear stowed, Chevrolet’s Colorado Sport concept is ready for adventure. It was unveiled today at the State Fair of Texas, demonstrating the lifestyle-oriented versatility of Chevy’s all-new midsize pickup.