This morning in Detroit at the North American International Auto Show (NAIAS) the 2017 Honda Ridgeline was named the 2017 North American Truck of the Year (NATOTY).
Honda today announced that its new 2017 Ridgeline is the first and only pickup truck to earn the highest possible safety rating of Top Safety Pick from the Insurance Institute for Highway Safety (IIHS).
Honda and the National Hockey League (NHL) announced today that the automaker will serve as the title sponsor of the 2017 NHL All-Star Game in Los Angeles. The announcement was made today at the Los Angeles Auto Show with a special appearance by NHL icon Wayne Gretzky and the unveiling of a custom-wrapped 2017 Honda NHL All-Star Ridgeline. Honda will present a new 2017 Ridgeline truck to the most valuable player of the 2017 Honda NHL All-Star Game on Sunday, Jan. 29 at the Staples Center.
Ensenada, Baja California Mexico – Five hundred miles of Baja terrain is always a huge test. At the 48th annual SCORE Baja 500, Mother Nature threw another hurdle into the mix. Not only would competitors travel up and over the summit, run the San Felipe loop, then race back to Ensenada, but they would have to do it in blistering, triple digit temperatures. The heat presented a very serious condition that nobody took lightly. Mechanical parts failed, helicopters broke down, many racers were sidelined with heat stroke; one unfortunately lost his life. The Honda Ridgeline team had to manage the temperature of their race truck, and their bodies.
Honda recently announced that its Honda Manufacturing of Alabama (HMA) recently celebrated the start of mass production for its all-new 2017 Honda Ridgeline pickup truck, a truck that will go on sale shortly at Honda dealerships across the nation.
Las Vegas, NV – Development work continued for the Honda Ridgeline racing team at The Mint 400 off-road race in Las Vegas, Nevada. The Mint 400 race has a rich history that dates back to 1967 when Norm Johnson had an idea to help promote the Mint Hotel in Las Vegas. The Mint 400 Off-Road Rally evolved into the Mint 400 race that ran until 1989. After the Mint Hotel was sold to Jack Binion, owner of the Horseshoe club, the race lapsed for 20 years until re-born in 2008 by the Southern Nevada Off-road Racing Enthusiasts (SNORE).
Honda today offered a sneak peek of the brand’s commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, “Somebody to Love.” Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, “A New Truck to Love,” during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda’s YouTube channel.
Following its world debut at January’s North American International Auto Show in Detroit, the all-new 2017 Honda Ridgeline is set to debut on television to well over 100 million viewers on Sun., Feb. 7, during the 3rd quarter of Super Bowl 50. Honda will execute activations across several platforms, screens and Internet properties to promote the ad and the 2017 Honda Ridgeline.
You may have caught the news on Off-Road.com that Honda planned to unveil a Ridgeline Baja Race Truck based on the new 2017 Ridgeline Honda plans to release next year. Today at the SEMA Show in Las Vegas, Nevada, Honda pulled the tarp off its purpose-built race truck while also announcing it will race the machine at this year’s SCORE Baja 1000 in a few weeks.
Honda has a lot going for this year’s 2015 SEMA Show, as it plans to unveil a ton of new products, including race bikes, HR-V project vehicles, but most importantly for us off-roaders the debut of a Ridgeline Desert Race Truck.