Honda today offered a sneak peek of the brand’s commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, “Somebody to Love.” Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, “A New Truck to Love,” during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda’s YouTube channel.
Following its world debut at January’s North American International Auto Show in Detroit, the all-new 2017 Honda Ridgeline is set to debut on television to well over 100 million viewers on Sun., Feb. 7, during the 3rd quarter of Super Bowl 50. Honda will execute activations across several platforms, screens and Internet properties to promote the ad and the 2017 Honda Ridgeline.
You may have caught the news on Off-Road.com that Honda planned to unveil a Ridgeline Baja Race Truck based on the new 2017 Ridgeline Honda plans to release next year. Today at the SEMA Show in Las Vegas, Nevada, Honda pulled the tarp off its purpose-built race truck while also announcing it will race the machine at this year’s SCORE Baja 1000 in a few weeks.
Honda has a lot going for this year’s 2015 SEMA Show, as it plans to unveil a ton of new products, including race bikes, HR-V project vehicles, but most importantly for us off-roaders the debut of a Ridgeline Desert Race Truck.
Darren Skilton and the Baja Automotive team will bring the single seat Honda V6 powered Pilot out one more time to the grueling 46th Tecate SCORE Baja 1000. The unique Pilot, built by Darren and the Fab School’s Troy Johnson was built for double-duty. It was designed to race to the clouds in the Pikes Peak hill climb and to compete in Class 7200 in the SCORE Desert Series.
Class 7200 rules are simple. The vehicle must resemble a production vehicle, have a track width not to exceed 87 inches and be powered by an engine with no more than six cylinders. Most of the trucks competing in the class are heavier with the engine in front and a solid axle in the rear. Darren’s Honda is a lightweight mid-engine design with independent rear suspension. The independent rear suspension provides substantial ground clearance and the Powerful HPD (Honda Performance Development) modified 3.5 liter V6 production based engine gives the truck an incredible power to weight ratio. With top quality components from Honda, General Tire, Baja Designs, King Shocks, Method Race Wheels, Sunoco Race Fuels and TCS the combination has been proven successful with a win at the Baja 500 in 2012 and a fourth place finish in last year’s peninsula run at the Baja 1000.
If you love anything automotive, SEMA is a wonderland. The problem is that the general public can’t just buy tickets and stroll in. Nope, the Special Equipment Manufacturers Association Show is for the automotive industry, so unless you know someone or work within the industry in some capacity, chances are you’re not getting in. The good news is that the media is allowed in, so we can show the general public all the cools things they wouldn’t otherwise see at the show.
From concept vehicles to new product unveils, celebrity appearances and booth girls, there’s eye candy in every direction at the Las Vegas Convention Center this week. Check out our photo highlights of the show for all of the coolest off-road vehicles and gear. We’ll update the gallery throughout the week of the show, so be sure to check back and drool a little at all the cool stuff.