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Visitors to the SEMA VR Experience will be able to sit in the cockpit of an 850-horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.

Diamond Bar, CA – The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

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ULTRA4 Racing and King of The Hammers (KOH) will premiere on NBC Sports today, August 25th, in a six-episode series titled “Journey to The Hammers” airing on Thursday nights. The series showcases ULTRA4 Racing: the drivers, the teams and the lifestyle, in a way that has never before been seen on television.

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Coming fresh off the recent BITD Vegas to Reno race and off-site training for his big jump this weekend, Bryce Menzies and team headed to the ghost town in New Mexico where he will attempting his record-breaking jump this Saturday, August 27. Menzies will be launching his Pro 2 truck hundreds of feet in an attempt to break the off-road truck distance record of 332 feet.

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CRANDON, WISC.
– Adding even more firepower to an action-packed schedule, Crandon International Raceway has added two PRO UTV classes for the Labor Day weekend Off-Road World Championships. The announcement not only incorporates the recently added 1000cc TORC PRO Stock and PRO Mod UTVs to Saturday’s schedule, but also to Sunday’s Crandon World Cup event, part of the Red Bull Signature Series.

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UTVUnderground and Horsepower Adventures recently announced that they have teamed up to offer an exciting new, approachable off-road event series in Baja, Mexico, The Legends Rally. The events are designed to let participants explore the stunning beauty of Baja, while enjoying gourmet food and drink prepared by local chefs and craft spirit experts. The events will be led by off-road legends including Larry Ragland, Walker Evans, Ivan Stewart and Larry Roeseler who will share their incredible experiences in off-road racing with participants.

Omix-ADA-1946-Willys-CJ-2A-Farm-Jeep-10-29-15Suwanee, GA – Omix-ADA, the world’s largest wholesale-only Jeep parts and accessories manufacturer and distributor, recently announced that will be participating in the 2016 Toledo Jeep Fest as an official showcase sponsor. As part of its support of the festival, Omix-ADA will have 10 rare vintage Jeeps from its historic Jeep Collection on display.

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August 10, 2016 (Reno, NV)
– The Rebelle Rally is pleased to announce that Hoehn Adventures is a Presenting Sponsor of the inaugural Rebelle Rally.  In addition to a strong partnership, Hoehn Motors, based in Carlsbad, California, will field six full teams from five of its San Diego County automotive franchises – Land Rover, Porsche, Mercedes, Honda, and Jaguar.  Teams are comprised of long-standing Hoehn employees and family members.

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The Gentleman’s Guide to Racing (GGTR) has covered some of the biggest off-road desert races here in North America, and now the GGTR duo, made up of Michael “Skiny” Power and Cultural Attache Spanish Tony, has set its sites on the NORRA Mexican 1000.

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There’s just a little over two weeks remaining before the green flag drops on Best In The Desert’s 20th Anniversary General Tire Vegas to Reno The Long Way!!! presented by FOX and 335 race teams have already signed up to take on the “Longest Off-Road Race in the United States.” The impressive list of entries includes 48 Trick Trucks, 19 Unlimited Class 1500 Cars, 33 Class 6100 Spec Engine Trick Trucks, 65 UTVs, and 33 Ironman Motorcycle and Quad riders.

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Cypress, Calif. (August, 2016)
– Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, is ready to take over Angel Stadium of Anaheim once again when its Auto Enthusiast Day event returns to California on Sunday, August 14th. Now in its fourth year, the free event will be open from 10am to 5pm and includes a car show, driving demos from Team Nitto drivers, a vendor midway, special raffle prizes and giveaways, and food trucks.