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Toyota presents a donation to California Science Center for money raised during the tweet drive. From left: Former Astronaut Garrett Reisman, Lynda Oschin of the Samuel Oschin Foundation, new Toyota U.S.A. Foundation President Michael Rouse, Science Center President Jeff Rudolph and TMS Manager Russ Koble.

TORRANCE, Calif. – The Toyota U.S.A. Foundation has a new leader. Longtime Toyota veteran and community activist Michael Rouse, who currently serves as vice president of diversity, philanthropy and community affairs is now president of the Foundation. Rouse assumes this new role in addition to his current responsibilities.

Toyota-Logo-4-29-14Torrance, Calif., Erlanger, Ky., New York, N.Y., and Ann Arbor, Mich., –Toyota today announced that it is establishing a new headquarters in North Dallas (Plano), Texas for its North American operations in a move designed to better serve customers and position Toyota for sustainable, long-term growth.

Within the next three years, Toyota’s three separate North American headquarters for manufacturing, sales and marketing, and corporate operations will relocate to a single, state-of-the-art campus in Plano.  Toyota’s North American finance arm also plans to move its headquarters to this new shared campus.  Altogether, these moves will affect approximately 4,000 employees.

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TORRANCE, Calif.,
– To commemorate the 30th anniversary of the iconic 4Runner sport utility vehicle (SUV), Toyota is discounting all 2014 4Runner models.  The 30th Anniversary Discounts range from $500 for all 4Runner SR5 and Trail models, $750 for all SR5 and Trail Premium models and $1,000 on all Limited models.

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CHICAGO
– Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota. Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).

SCORE-Logo-12-20-11SAN DIEGO — After 1,638.1 dusty and grueling desert racing miles, 30 of the world’s best desert racers have survived the challenge of the three-race 2013 SCORE Desert Series to earn coveted 2013 SCORE Toyota Milestone Awards. The 30 drivers, competing in 11 different classes, earned their prestigious honors by finishing every required mile in the World’s foremost Desert Racing Series. The 2013 SCORE Desert Series ended recently with the 46th Annual Tecate SCORE Baja 1000.

All 30 drivers of record will receive their special awards Saturday, Dec. 14 at the Town & Country Resort Hotel in San Diego during the annual SCORE Awards Night celebration of 40 years of SCORE desert racing honoring the 2013 SCORE Desert Series point champions and the winners of the 2013 SCORE Off-Roadsman of the Year awards.

2014-Toyota-THUMB-Ultimate-FJ-Cruiser-SEMA-2013-11-5-13It’s finally here…and then it’s gone. Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show.

The 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser.  It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year.  With limited production, only 2,500 will be built.

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Toyota returned again to the 2013 SEMA Show with its Dream Build Challenge, enlisting four action sports athletes to build their dream ride. Each team would then battle head to head, with the winner being decided by fans voting on the winner of the challenge.

THUMB-Photos-SEMA-2013-11-4-13If you love anything automotive, SEMA is a wonderland. The problem is that the general public can’t just buy tickets and stroll in. Nope, the Special Equipment Manufacturers Association Show is for the automotive industry, so unless you know someone or work within the industry in some capacity, chances are you’re not getting in. The good news is that the media is allowed in, so we can show the general public all the cools things they wouldn’t otherwise see at the show.

From concept vehicles to new product unveils, celebrity appearances and booth girls, there’s eye candy in every direction at the Las Vegas Convention Center this week. Check out our photo highlights of the show for all of the coolest off-road vehicles and gear. We’ll update the gallery throughout the week of the show, so be sure to check back and drool a little at all the cool stuff.

A.R.E.-2014-Toyota-Tundra-top-10-31-13MASSILLON, Ohio – A.R.E is now offering its popular LSII Series tonneau cover and Z Series truck cap for the 2014 Toyota Tundra with either 6.5-foot or 5.7-foot beds.

A.R.E.’s LSII Series custom-fitted hard tonneau covers for the Toyota Tundra offers the ultimate performance, while providing excellent rear visibility from the cab of the truck. A.R.E. designs each fiberglass tonneau cover to match the original equipment style lines of the pickup and the truck’s paint code.

A.R.E.’s LSII tonneaus come equipped with fabric headliner. Optional equipment includes a battery-operated LED dome and prop light, a sport wing, a sport wing with brake light, remote keyless entry, a black palm handle, a 12-volt power strip and an interior clothes rod.

T-rex-tundra_light-6-13-13Corona,  Ca. - T-Rex Products announces the launch of their all-new Torch Series Grilles.  T-Rex has integrated high power Led Light Bars into their iconic X-Metal Grilles to create the perfect blend of performance & style – delivering the biggest bang-for-your-buck upgrade to come along in decades.  Now, with T-Rex Torch Series Grilles, installing high power off-road lights is as simple as installing a new grille – a top of the line studded perimeter T-Rex Torch Series Grille.  A simple solution that is as stylish as it is functional.

No more expensive custom fabrication & mounting that is often more expensive than the lights themselves.  Torch Series Grilles have been carefully designed to provide the greatest possible light output without compromising grille functionality or creating complex installation challenges.