General-Tire-Logo-5-22-2017Fort Mill, S.C. (May 22, 2017) – General Tire has partnered with the outdoor recreation advocacy group, Tread Lightly!.  The Utah based organization, along with their partners, lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.

Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with the need to maintain healthy ecosystems and thriving populations of fish and wildlife. The scope of their work includes both land and water, and is representative of nearly every form of outdoor recreation including, but not limited to hunting, recreational shooting, fishing and boating. They also have a niche in promoting safe and responsible use of motorized and mechanized vehicles in the outdoors.

Chelsea-Wins-EPL-Yokohama-5-17-2017
SANTA ANA, CA
– Yokohama-sponsored Chelsea FC has done it again, capturing the English Premier League (EPL) championship for the second time in three years. It’s the first title under Yokohama, which is the Official Shirt Sponsor of Chelsea FC.

Yokohama-Skills-Challenge-4-25-2017
SANTA ANA, CA
– London’s calling…and Yokohama Tire Corporation (YTC) is answering. YTC, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.

Yokohama-Spring-Promo-4-19-2017
SANTA ANA, CA
– For the second consecutive year, Yokohama Tire Corporation (YTC) is combining its Chelsea Football Club (FC) sponsorship with its “Spring Getaway” national rebate promotion. From now through May 31, consumers can once again choose between a 2016-2017 Chelsea FC jersey or a $60/$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires (including the new ultra-high-performance ADVAN A052™).

FT-4X-Toyota-Teaser-Off-Road-3-29-2017
Late last year we came across a trademark filing for “Toyota FT-4X.” The trademarked was placed for automobiles and structural parts thereof, and we speculated at the time the name sure sounds like a possible 4×4. Toyota has used the “FT” moniker before, which has typically stood for Future Toyota. The FT tag and the 4X tag sure sounds like a potential 4×4, though we still have no other information other than the name (and the above teaser image). When pressed about what this new model might be months ago, Toyota representatives were mum on the topic.

Brian-Deegan-38-Mickey-Thompson-3-28-2017
Stow, Ohio
– Mickey Thompson Tires & Wheels has added a new tire to the popular Deegan 38 product line. The highly anticipated Deegan 38 All-Terrain (A/T) tire is available in 33 sizes within the 15- to 22-inch range for light truck, SUV and 4×4 applications, as well as light truck Metric sizes with increased towing capacity.

Dick-Cepek-Fun-Country-All-Terrain-3-17-2017
STOW, OH
– Drivers who choose to blaze trails riding on Dick Cepek’s Fun Country All-Terrain tires can now explore with greater confidence, as the company has upgraded its warranty to 45,000 miles on the tires, which have been billed as the world’s finest hybrid all-terrain tires.


SANTA ANA, CA
– Yokohama Tire Corporation is joining the Circus… Nitro Circus, that is.

Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus, the world’s leading action sports and entertainment brand, to spotlight Yokohama’s rugged GEOLANDAR line of light truck tires to Nitro Circus’ high-energy, hardcore fan base.

Dick-Cepek-logo-1-26-15STOW, OH – Returning with enthusiastic support for the 2017 Bassmaster Elite Series, Dick Cepek Tires & Wheels has committed to providing contingency support to the famed series. Support for the Series will includes the Rolling Forward Award, and the on-site support of the growing Team Dick Cepek, starting February, 2017.

“Dick Cepek was a true outdoorsman,” explained Ken Warner, Vice President of Marketing for Dick Cepek. “He was an adventurer, and he developed tire and wheel products that could conquer any terrain. Our continued relationship with B.A.S.S reflects the spirit of our brand.”

2017-Roush-Ford-F-150-Mickey-Thompson-2-23-2017
STOW, OH
– The lineage of the ROUSH Performance Off-Road F-150 continues in true from, as the aluminum-bodied 2017 special edition will feature multiple upgrades, including Baja ATZP3 305/55R20 tires and 20X9 M/T Metal Series wheels designed specifically for ROUSH. Combined with a 2.0 Performance Series Suspension, the addition of the Baja ATZP3 tires provide the 2017 ROUSH Off-Road 150 with the all-terrain and mud terrain features today’s off-road enthusiasts rely on.