SEMA-Logo-1-3-13DIAMOND BAR, Calif. — Tim Martin from K&N Engineering has been elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. James Lawrence from Power Automedia was also voted onto the SEMA Board of Directors, and Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.

2018-Ford-Expedition-Pro-Trailer-Backup-Assist-5-26-2017
Ford has unveiled the details of its all-new 2018 Expedition, which will be equipped with a class-exclusive Pro Trailer Backup Assist to aid in towing and hauling.

1-Jeep-Wagoneer-Grand-Patent-5-26-2017
Off-Road.com sister site AutoGuide.com has discovered a new Jeep patent filing with the European Union Intellectual Property Office, giving us a sneak peak at the new Jeep Grand Wagoneer.

Alloy-Dana-30-35-44-5-24-2017Suwanee, GA – Alloy USA, a leading manufacturer of performance drivetrain products, announced the release of its new line of Aluminum Differential Covers for the Dana 30, 35 and 44 differentials. Each cover is designed to help protect internal components from damage caused by contact with rocks and other off-road hazards as well as aid in dissipating damaging heat.

2018-GMC-Yukon-Denali-New-5-24-2017
GMC has announced updates for the 2018 GMC Yukon Denali, which includes some styling changes to the front end and a new 10-speed automatic transmission.

Mickey-Thompson_SD-5-Wheel-5-24-2017
STOW, OHIO
–  Mickey Thompson Tires & Wheels has enhanced its wheel line up with the new SD-5 Black, which features contemporary styling and a sleek satin black finish.

General-Tire-Logo-5-22-2017Fort Mill, S.C. (May 22, 2017) – General Tire has partnered with the outdoor recreation advocacy group, Tread Lightly!.  The Utah based organization, along with their partners, lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.

Tread Lightly!’s goal is to balance the needs of the people who enjoy outdoor recreation with the need to maintain healthy ecosystems and thriving populations of fish and wildlife. The scope of their work includes both land and water, and is representative of nearly every form of outdoor recreation including, but not limited to hunting, recreational shooting, fishing and boating. They also have a niche in promoting safe and responsible use of motorized and mechanized vehicles in the outdoors.

2016-Solo-Ford-F-150-Limited-SuperCrew-7-20-15
Ford is offering Android Auto and Apple CarPlay software to many of its customers who missed out on the technology.

Bridgestone - Firestone Destination MT2
NASHVILLE, Tenn.
— Bridgestone Americas, Inc. (Bridgestone) today announced the release of the next-generation Firestone Destination M/T2 tire for 4X4 vehicles, pickup trucks and SUVs. Featuring an all-new tread compound and aggressive tread design, the Destination M/T2 tire from Firestone delivers increased traction in the most demanding off-road conditions.*

Yokohama-Geolandar-MT-G003-5-18-2017
SANTA ANA, CA
– Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003 mud-terrain tire.