: Bower Power Hour has a new approach for releases with the start of Season 4. Starting this season Bower Power Hour will be releasing one new 1-hour episode every Tuesday and a fun and exciting Bower Media Video on Thursdays. Guest interviews will continue to be jam-packed with information and follow the same format that was introduced in Season 2.

Suwanee, Ga.
– Rugged Ridge recently announced its new line of Boulder Aluminum Differential Covers for Dana 44 and 30 axles. According to the company, each cover is designed to help protect internal components from damage caused by contact with rocks and other terrain off-road as well as aid in dissipating heat from differentials.

Chino Valley, AZ
– OR-Fab’s popular HDX full-width Jeep bumper is now available for 2016 model JK Wranglers. With a slim design creating head-turning looks wherever your Jeep is seen, the HDX bumper is also durable enough to provide extreme trail protection that rock crawlers demand.

— Amyris, Inc. recently announced that Amyris’s high-performance cleaning brand, Muck Daddy, has been named the official hand cleaner of SCORE International and the SCORE World Desert Championship.

Jeep recently announced plans to offer the new Cherokee Overland at the New England International Auto Show. This premium trim is designed to offer a more luxurious option for buyers in the mid-size SUV segment.

For those who love to get their hands dirty, Muck Daddy offers a new way to get them clean again. Created by renewable products developer Amyris, Muck Daddy says its hand cleaners are unlike anything previously available. Rather than using standard petroleum-based ingredients to tackle tough industrial messes, they contain a brand-new solvent that tears through the toughest grease and grime without tearing up your hands.

The Trail Political Action Committee (TPAC) works to elect federal candidates who will support legislation and policy promoting and protecting responsible off-highway vehicle recreation on public and private lands.  TPAC is proud to announce its official endorsement and support for Joe Heck running for election to the U.S. Senate in Nevada.

Although we’ve seen concept vehicles, Mopar aftermarket kits, and custom builders create different versions of a Jeep pickup, today multiple outlets are reporting that Jeep CEO Mike Manley and Fiat Chrysler CEO Sergio Marchionne confirmed that a Jeep pickup will be offered when the new 2018 Wrangler hits the market in 2017.

Compton, California
– Multiple Transamerican Auto Parts business divisions including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Pro Comp, Rubicon Express, G2 Axle & Gear and Smittybilt. The weeklong “Ultimate Desert Race” featuring multiple classes from motorcycles to the high horse powered Unlimited Class 4400 Ultra4 cars runs from January 30 – February 6, and includes 4 Wheel Parts’ sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.

– Mickey Thompson has expanded the popular Deegan 38 tire line with the addition of four new sizes – LT265/75R16, LT285/75R16, LT265/70R17 and LT285/70R17. Developed with racing icon Brian Deegan, the Deegan 38 is the ultimate mud-terrain tire delivering aggressive performance, respectable street manners and impressive style.