Suwanee, Ga. (April 8, 2015) – Rugged Ridge® today introduced its all-new Exo-Top™ soft top and roof rack for 2007-2015 Jeep Wrangler JK. The Exo-Top™ is an innovative, industry-first design that combines the joy of top-down driving with the utility of a roof rack, taking convenience, function and style to new levels by enabling Jeep owners to conveniently lower, raise or remove the Jeep’s soft top with ease without having to unload any gear or cargo from the roof rack.
JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
Tuesday, April 7, 2015 (Essaouira, Morocco) - The 25th edition of the Rallye Aïcha des Gazelles wrapped in Essaouira, Morocco on April 4th with its finest celebrations to date. 158 teams plus sponsors and organizers were treated to fireworks, a fine prize giving ceremony and a black tie gala celebration set against the backdrop of the 18th century medina.
Dealer Services International (DSI) is proud to introduce the COMMANDO Jeep Wrangler concept vehicle. Inspired by the original Hendrick COMMANDO tactical vehicle, this dynamic on- and off-road performance platform was exclusively unveiled at the 2015 Easter Jeep Safari in Moab, Utah.
In another story from this year’s Easter Jeep Safari, we explored the notion that the Wrangler Africa Concept is toying with future changes we could see on the next-gen Wrangler. The Grand Cherokee Overlander Concept subtly does the same thing by exploring a tweak to the suspension system that Jeep hasn’t publicly done before.
The Easter Jeep Safari is a pretty unique and very cool event. Although there are informal business meetings at the event in Moab, cards may get swapped over meals or drinks, and much of Jeep aftermarket displays its latest gear at a trade show at the end of the week, but the event is also very much based in a love of off-roading. So pretty much everyone in attendance spends some time on the trail, because ultimately that’s what it’s all about.
Billionaire Donald Trump once said the two most expensive words in the world are “why not?” In some way, shape or form, practically every off-roader can understand this concept. For some this relates to the truly expensive questions, like why not put 40-inch tires on my Wrangler, or why not put a HEMI conversion in my JK? Or there are simpler ones, like why not try to climb that ledge, or why not use the “bonus” line? Logic need not apply to many of these questions. In fact, they often aren’t questions so much as statements. “Why not” isn’t asking for a counterpoint; it’s making a statement. It says: This is going to happen, and let the cards fall where they may.
Moab, Utah – More than 50 volunteers turned out on Tuesday during the Easter Jeep Safari to help improve Moab’s popular Sevenmile Rim Trail and Wipe Out Hill.
GREENVILLE, S.C. – BFGoodrich Tires builds tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires will once again award grants of $4,000 each to three qualified and passionate off-road clubs in North America. These clubs will use their grants to continue their efforts that preserve and protect their hometown trails.
Story and Photos by Jaime Hernandez
Taking your Jeep to the next level has never been easier. The explosion in popularity of the four-door Wrangler Unlimited has spawned a massive offering of parts in the aftermarket. But instead of having to go through an outside party to modify your Jeep, Mopar’s new line of Jeep Performance Parts (JPP) offers upgradable options that you can have installed at your local dealership or performance parts shop.