Yokohama-Rubber-100-Anniversary-3-8-2017A century ago, The Yokohama Rubber Co., Ltd. (YRC) opened for business with one facility and began producing rubber-based products such as belts, hoses and, of course, tires.


Land Rover teased a new SUV in recent weeks, but it now has unveiled all of the details of its newest model, the Range Rover Velar. The new model is designed to sit between the Evoque and the Sport in the Range Rover lineup, offering luxury and capability all in one package.

armor-fenders-rugged-ridge-jeep-wrangler-3-2-2017
Suwanee, Ga.
–  Rugged Ridge, a leading manufacturer of high-quality Jeep, truck and off-road parts and accessories, today announced the release of its new line of Armor Fenders for 2007-2016 Jeep Wrangler JK / JKU models.

Rugged-Routes-Off-Road-GPS-3-1-2017
Fontana, Calif.
– Off-road enthusiasts want to be guided through desert or forest with ease and often try to use apps on their phones only to find that cell service is often compromised. That problem is solved by Rugged Routes, a company that produces high-resolution satellite maps loaded on an SD card designed exclusively for Lowrance GPS devices.

The map can be adjusted to show full-width vehicle forest service trails, 50-inch track OHV trails or 24-inch track motorcycle trails — all with colored trail ratings. The map can also display hiking trails, group campsites, group campgrounds, equestrian campgrounds, individual campsites and mountain peaks. The map can also display Bureau of Land Management roads and boundaries and U.S. Forest Service routes and boundaries in addition to nearby highways.

Chloe_Kim_Toyota-Burton-2-28-2017

Toyota Toyota snowboarder Chloe Kim

Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.

Bestop-RoughRider-Tailgate-Shelf-2-24-2017
Bestop, the world’s leading manufacturer of premium Jeep(r) soft tops and accessories, now offers Jeep Wrangler owners a convenient, durable rear gate storage solution that’s perfect for tailgating, camping, running errands or any experience that requires securely carrying or storing extra gear.  

2017 Jeep Compass

There’s plenty of evidence to support the claim that the 2017 Jeep Compass is the most capable compact crossover on the market.

Dick-Cepek-logo-1-26-15STOW, OH – Returning with enthusiastic support for the 2017 Bassmaster Elite Series, Dick Cepek Tires & Wheels has committed to providing contingency support to the famed series. Support for the Series will includes the Rolling Forward Award, and the on-site support of the growing Team Dick Cepek, starting February, 2017.

“Dick Cepek was a true outdoorsman,” explained Ken Warner, Vice President of Marketing for Dick Cepek. “He was an adventurer, and he developed tire and wheel products that could conquer any terrain. Our continued relationship with B.A.S.S reflects the spirit of our brand.”

Range-Rover-Velar-Off-Road-2-22-2017
Although more details are said to be announced on March 1, today Land Rover is giving us a first look today at a new model called the Range Rover Velar. The name of this new SUV, which the company says will sit between the Evoque and the Sport, actually comes from original Range Rover prototypes from 1969, as the original model was unveiled a year later in 1970.

Centerforce-Jeep-4-Liter-Flywheel-2-17-2017
Prescott, Ariz.
– Centerforce Clutches, a leading manufacturer of performance clutches for classic and late model cars and trucks, has just announced its new high inertia steel flywheel for Jeeps equipped with the 4.0L inline 6-cylinder engine. This high quality 40-pound billet steel flywheel is a direct replacement for the stock unit and delivers significant improvements in both on and off-road drivability, especially on Jeeps equipped with large tires.