SEMA-Logo-1-3-13DIAMOND BAR, CA – More than 125 vehicle builders and car customizers have been entered into the first-ever SEMA Battle of the Builders™ competition taking place at SEMA Ignited, Friday, November 7, 2014. The builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.

Editors of leading automotive magazines – Sam Du from Super Street, David Freiburger from Hot Rod, and Fred Williams from Petersen’s 4Wheel & Off Road – will select the Top Ten builders, who will be announced at the SEMA Show on Tuesday, November 4. These ten finalists will then judge one another and vote to determine who will be named the ultimate winner in the 2014 SEMA Battle of the Builders™.

The competition is the foundation for a nationwide television special that will be filmed at the inaugural SEMA Ignited, an event taking place after the trade-only SEMA Show closes, on Friday, November 7, from 4-10 pm. Hundreds of vehicles will exit the Las Vegas Convention Center after the SEMA Show and make their way to the LINQ near the strip in Las Vegas, where SEMA Ignited will be taking place. They will join exhibitors, products and celebrities from the SEMA Show at the LINQ, along with food trucks, music and entertainment.

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A few weeks back, Off-Road.com has the chance to travel to Northern Baja to test BFGoodrich’s newest tire, that All-Terrain T/A KO2, a tire that BFG hails as “our toughest all-terrain tire ever.”

Maradyne-CJ-Clayton-Off-Road-Fans-10-21-14CJ Clayton, national sales manager for Maradyne High Performance Fans, has over 25 years of automotive industry experience and a passion for performance, from dragsters and hot rods to off-road vehicles. An electric fan and engine cooling expert, he has outlined some points to consider about the benefits and selection of an electric cooling fan.

Electric cooling fans can deliver a number of important benefits to a wide range of vehicles and driving situations. Optimizing the air movement across the fins of the radiator is essential to prevent overheating, a task that electric fans can often handle better than engine-driven fans.

If your vehicle was always in constant motion, you probably wouldn’t even need a fan. Moving down the road would create enough ambient air flow and would be enough to cool down the car’s coolant. However, when your car stops at lights and occasionally gets stuck in traffic, the air flow assist that cooling fans provide becomes a necessity.

A key advantage of electric fans is increased engine cooling and improved air conditioning cooling at idle, when it is most needed. In addition, replacing an engine-driven fan can increase horsepower and improve fuel economy as the engine drag from turning the fan is eliminated. Electric cooling fans operate like any other electrically-powered accessory on the car. Its source of energy is the electrical system of the vehicle as supplied through the battery in conjunction with the alternator.

GM-Logo-10-21-14DETROIT – Eleven more General Motors facilities have achieved landfill-free status. The running total is 122 manufacturing and non-manufacturing operations spanning Asia, Europe, and South and North America that recycle, reuse or convert to energy all waste from daily operations.

“Our landfill-free movement is part of our culture of continuous improvement embraced by teams globally,” said Jim DeLuca, GM executive vice president of Global Manufacturing. “Not only does it make our operations more efficient and help conserve vital resources, but we’re able to reinvest the money we get from recycling into future vehicles for our customers.”

Tread-Lightly-Thumb-9-22-14Salt Lake City, Utah – Tread Lightly! appointed two new members to its Board of Directors at an annual meeting recently held at its headquarters in Salt Lake City, Utah.

The new board members are Andrew Hoit, Vice President of Sales at Falken Tire Corporation, a global performance tire manufacturer, and Mark MacGuinness, Vice President at Discount Tire Direct, the world’s largest independent tire and wheel retailer.

“Tread Lightly! is committed to protecting access to the great outdoors for the benefit and enjoyment of people of all ages, and our diverse board has a growing interest in the many issues currently impacting access to public and private lands and waters,” said Lori McCullough, executive director and board member for Tread Lightly!. “As a member based organization, Tread Lightly! is also committed to expanding our membership as we approach our 25th anniversary in 2015. We encourage everyone who enjoys the outdoors to consider a Tread Lightly! membership as a way to help support access to our public lands.”

Cloakworks-metalcloak-10-16-14Rancho Cordova, CA – As part of Metalcloak’s ongoing commitment to building Game-Changing Customer Service for those passionate about Off-Road, the company officially opened the doors of CloakWorks 4×4, a licensed automotive repair facility (BAR #ARD277786) that will specialize in Full Service Jeep Customization.

Located in a prominent corner of Metalcloak’s 45,000 sq. ft. building in Rancho Cordova, California, CloakWorks 4×4 is the result of “carefully listening to customers and finding out what they need, what they want, and determining what Metalcloak can deliver,” says Matson Breakey, VP Marketing & Sales at Metalcloak. “That feedback has always been a critical part of Metalcloak’s growth and product development.”

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Four years of extensive testing is now bringing racing technology to everyday applications in the form of new Old Man Emu shocks. These new shocks and coilovers offer internal bypass technology, with an external reservoir and on-vehicle adjustment for compression and rebound to suit varying loads and ride preferences.

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MINNEAPOLIS — Polaris Defense, a division of Polaris Industries Inc. (NYSE: PII) is excited to announce the launch of the DAGOR™ ultra-light combat vehicle, at the 2014 Association of the United States Army Annual Meeting, in Washington, D.C. , Oct. 13-15. The DAGOR was designed and tested, and is now under contract and in production – all in less than two years – leveraging Polaris’ world class off-road engineering and design capability, to meet an emerging threat to SOF and light infantry forces.

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Cypress, Calif.
– Ask any enthusiast what they want out of a tire and the answer you get is almost always proceeded by the word “more” – more traction, more stability, more sound abatement, more tread life, and more style. Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has listened to enthusiasts and announced the evolution of the company’s flagship light truck and SUV tire – the Terra Grappler G2. Available in both OE-replacement and plus-size fitments, the G2 was engineered to balance enthusiasts’ all-around performance demands with unprecedented treadwear.

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September 22, 2014
– Tread Lightly! (http://treadlightly.org), a leading national non-profit advocating for recreational access to public lands, has received more than $55,000 from a Land Rover donation and charity eBay auction.