Clackamas, OR
— Warn Industries encourages customers to utilize the consumer rebate program that runs through December 31, 2015.  With Fall here, it is time to prepare vehicles for winter weather conditions and off road adventures.  It is also a great time to upgrade an older winch to the new WARN ZEON Platinum winch line with a wireless control and remote clutch engagement.

Compton, California
– Transamerican Auto Parts has selected a winner in the inaugural “Life is Better Off-Road” SEMA vehicle build competition. The CC Legend Jeep by Addictive Desert Designs was named as the best presented, truly off-road capable truck, Jeep or SUV on display at the show by a panel of experts in a ceremony hosted at the Pro Comp/Transamerican Auto Parts booth at the annual SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. The winning entry was revealed Thursday, November 5 at the event hosted by NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood.

Odyssey-Battery-Portable-Chargers-11-13-15READING, Pa.– EnerSys introduced its new line of ODYSSEY battery portable chargers at the 2015 Specialty Equipment Market Association (SEMA) Show last week in Las Vegas, Nevada. With automatic six-stage charging and a wide range of built-in safety features, new ODYSSEY battery portable chargers facilitate full and proper charging, which may help to enhance the performance and extend the life of ODYSSEY® batteries and other quality brands of 12-volt flooded and Absorbed Glass Mat (AGM) lead acid batteries. Charger safety features include:  spark-free connections, built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection.

Suwanee, Ga.
– Omix-ADA recently announced it will continue grant funding for its popular Rugged Ridge Trail Access Program for the 2016 calendar year. The program makes grants of up to $5,000 available to organizations helping to advance the off-road hobby.

BOLT-SEMA-New-Product-11-10-15MILWAUKEE – The new BOLT (Breakthrough One-Key Lock Technology) J-Mount Jeep hi-lift jack bracket mounting system was named a 2015 SEMA (Specialty Equipment Manufacturers Association) New Product Award winner in the Van/Pickup/Sport Utility category. With 16 different award categories, this popular annual competition recognizes outstanding achievements in the development of products being introduced to the specialty automotive aftermarket at the SEMA Show.

BOLT’s uniquely-designed Jeep accessory, the J-Mount, allows Jeep TJ and JK off-road enthusiasts to securely attach their hi-lift jack to the side of their vehicle for easy, vertical access, and features the one-key convenience of BOLT lock technology. This patented innovation permanently programs the lock to the Jeep owner’s vehicle ignition key, eliminating the need for extra keys.  Once the ignition key is inserted into the lock cylinder, spring-loaded plate tumblers move up and down and the first time the key is rotated, the cylinder is uniquely coded to that key.  An auto-return spring locks automatically when the key is removed.

– EnerSys kicked off a special discounted rate on ODYSSEY battery online orders during the 2015 Specialty Equipment Market Association (SEMA) Show. The promotional discount extends through November 30 and is applied automatically to each product in the online store, prior to checkout at shop.odysseybattery.com. The full line of ODYSSEY battery products is on display in booth no. 24875 at the 2015 SEMA Show, held Nov. 3-6 in the Central Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

From left to right: Lonnie McCurry Sr., Curt LeDuc, Kyle LeDuc, Todd LeDuc and Lonnie McCurry Jr. stand in front of the new Skyjacker Suspensions trophy truck.

From left to right: Lonnie McCurry Sr., Curt LeDuc, Kyle LeDuc, Todd LeDuc and Lonnie McCurry Jr. stand in front of the new Skyjacker Suspensions trophy truck.

Today at the 2015 SEMA Show, Skyjacker announced a new partnership with the LeDuc family, including patriarch Curt and his sons Kyle and Todd. Skyjacker’s Lonnie McCurry Sr. and Jr. were on hand to make the announcement and introduce the racers, citing the company’s involvement with the family and their sponsorship and racing relations in the past.


Toyota’s Tonka 4Runner concept is the definition of extreme SUV. Photo: Joey Augustin

We were fortunate to get a few sneak peeks of some of Toyota’s coolest concept trucks and SUVs leading up to the 2015 SEMA Show, but getting to see the Tonka 4Runner concept vehicle up close was a special treat – this thing is giant!


The new Jeep Stealth Kit is one of several new products Lazer Star will launch at SEMA Show.

Paso Robles, Calif. – Lazer Star Lights will be debuting an all new line of LED light bars at the 2015 SEMA Show, set for November 3-6. The new line, called PreRunnerLED by Lazer Star Lights, will feature quality LED light bars built for recreational use and offered at an economical price point.

With the help of off-road champion and Recoil viral video series star “Ballistic” BJ Baldwin (@BjBaldwin), Rigid Industries is launching its all-new Midnight Edition lights which sport a “blacked-out” look.