BEREA, Ohio – To improve the performance and fuel economy of the redesigned 2015 Chevrolet Tahoe and GMC Yukon, CORSA(r) Performance has engineered a new cat-back exhaust system for the 5.3L V8 engine of these full size SUVs. A leader in aftermarket performance exhaust technology, CORSA systems are designed to create a quicker, more efficient path for exhaust gases to escape, allowing the engine to “breathe” better, so spent fuel and air exit the combustion chambers faster. CORSA systems are crafted using a mandrel bend process for a smoother pipe surface and a constant diameter through the bend for less resistance. CORSA test results show that the new Tahoe/Yukon system provides a 53.71 percent improvement in airflow and weighs seven pounds less than the stock system.
CLACKAMAS, OR – Laurel R. Smith has been named Vice President of Marketing for Warn Industries, Inc. In that position, she will bring impressive experience in enthusiast product marketing as well as a history of successful product development and launches.
“We’re very fortunate to have a talented marketing person such as Laurel join the Warn team,” said John Stransky, president of Warn. “She is a great fit for us, and Warn customers should benefit greatly from her background in developing products and marketing programs for enthusiasts of consumer products.”
Smith said that “Warn has a long history of leading the market with innovative products that excite customers. I am thrilled to be joining the team and to become part of that legacy,” she added.
GREENVILLE, S.C. – BFGoodrich Tires has named 25 champion racers and automotive enthusiasts to its prestigious 2015 BFGoodrich Tire Performance Team. This year’s group comprises elite motorsports superstars, key industry partners and market influencers, all of whom share the BFGoodrich Tires passion for driving.
The team will demonstrate the performance of BFGoodrich Tires in activities ranging from grassroots recreational events to the extremes of international motorsports competition, including on- and off-road racing, rock crawling, and custom car building.
“BFGoodrich enthusiasts demand high performance at every extreme, from a technical rock crawl to racing at more than 100 miles per hour on- or off-road,” said Duane Thomas, brand communications manager for BFGoodrich Tires. “BFGoodrich has defined and led this category for four decades. We are respected as experts among those who view tires and performance vehicles as the source of their adventures.”
BAJA SUR, Mexico — Race week has started for the history-making Inaugural Bud Light SCORE Baja Sur 500 desert race as the southern state of Mexico’s majestic Baja California peninsula is prepared to host the first SCORE race entirely run on the southernmost part of the peninsula. With pre-running and final logistics being completed, festivities officially launch Wednesday for Round 2 of the five-race internationally-televised SCORE World Desert Championship.
Following two years of negotiations and finalization of details by SCORE CEO/President Roger Norman with Mexican officials, SCORE, known as trail blazers in the sport of desert racing, will present the inaugural Bud Light SCORE Baja Sur 500 this week. The race will start at the luxurious tourist destination of Cabo San Lucas on the southernmost tip of the peninsula and finish in the picturesque ‘Magical’ city of Loreto on the glistening Sea of Cortez on the east side of the peninsula.
Auburn Hills, Mich. – Fresh off the 49th Annual Easter Jeep® Safari and the trails of Moab, Utah, the Mopar brand is highlighting its extensive portfolio of Jeep Performance Parts (JPP) available to arm off-roaders in pursuit of any path they choose.
This is the New 25 Gallon GenRight Crawler Gas Tank to fit a Jeep JK (2007 – Current). The tank assembly is relocated to the rear muffler area and mounts in a way that still works with the factory gas filler.
Westminster, Calif. – In the automotive restoration world, few problems are more dreaded than hidden rust. Like an unseen cancer spreading from cell to cell, the corrosion weakens a car’s metal structure, and can be absolutely devastating if left unchecked. Grinding the paint off an unassuming pinhole of surface rust can reveal massive structural decay—a classic car owner’s worst nightmare.
Suwanee, Ga. (April 8, 2015) – Rugged Ridge® today introduced its all-new Exo-Top™ soft top and roof rack for 2007-2015 Jeep Wrangler JK. The Exo-Top™ is an innovative, industry-first design that combines the joy of top-down driving with the utility of a roof rack, taking convenience, function and style to new levels by enabling Jeep owners to conveniently lower, raise or remove the Jeep’s soft top with ease without having to unload any gear or cargo from the roof rack.
JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
Tuesday, April 7, 2015 (Essaouira, Morocco) - The 25th edition of the Rallye Aïcha des Gazelles wrapped in Essaouira, Morocco on April 4th with its finest celebrations to date. 158 teams plus sponsors and organizers were treated to fireworks, a fine prize giving ceremony and a black tie gala celebration set against the backdrop of the 18th century medina.