Arkonik-Force-D110-14

Occasionally, press releases come along from a company few have heard of but whose products end up ranking near the peak of every gearhead’s Top 40. Such is the case with myself and the UK company Arkonik, who are engaged in bringing old Land Rover Defenders back to life in the most sensational way. 

Jeep-Wrangler-Pickup-Spied-10

Jeep’s upcoming Wrangler-based pickup truck has been spotted testing once again, and it looks like the engineers are still working out which tires to use. 

4-Wheel-Parts-logo-6-16-15Compton, California – 4 Wheel Parts, the global leader in off-road performance product sales and installation, presented a check in the amount of $30,872 to the Off-Road Business Association (ORBA) as part of its “Round Up” charitable fundraising initiative. The “Round Up” initiative served to raise funds to support the foundation’s goals of promoting, preserving and expanding meaningful off-road recreation on public and private land. Led by 4 Wheel Parts Regional Manager, Jeremy Komorn, the full roster of 80 stores across North America supported the successful campaign by providing customers the option of rounding up to the next dollar at checkout with the proceeds to be directly contributed to ORBA.

WORX-HYDROSHOT-Jeep-6-7-2017
When it comes to washing an off-road vehicle or motorcycle, hosing down the deck or patio, watering flowers and shrubs, or rinsing dusty patio furniture, the new WORX Hydroshot Portable Power Cleaner is up to the task and more. This compact, lightweight (3.7 lbs.), cordless, powered water nozzle connects with a standard .625 in. fitting garden hose or can draw water from remote sources such as a bucket, pool or lake and goes to work.

East-Coast-Defender-Ultimate-Vehicle-Division-6-7-2017

KISSIMMEE, FLA – East Coast Defender unveiled “ProjectViper” today, its most capable SUV and the first made-to-order vehicle built by the company’s new Ultimate Vehicle Concept (UVC) division. The flagship $285,000,Chevrolet LS3 V-8 powered Defender was commissioned by a renowned doctor in 2016 and previewed by select media today at the Classic Car Club Manhattan in New York City. Only ten custom SUVs will be built on demand by the UVC division each year, making them the most exclusive custom SUVs available.

2017 BITD Parker 425
Fort Mill, S.C.
– General Tire has renewed their partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement.  General Tire originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the crown jewel race event, “Vegas to Reno” held every August.

4-Wheel-Parts-logo-6-16-15Compton, California – 4 Wheel Parts, the global leader in off-road performance product sales and installation, is revealing its brand new Boise, Idaho location with a family-friendly grand opening celebration on Saturday, June 3. The free event, located on 8001 Franklin Rd., officially unveiling the retailer’s 79th North American location, will feature special grand opening discounts, installation specials and multiple giveaways throughout the day.

As it opens its doors to the brand new state-of-the-art showroom and service bay, 4 Wheel Parts introduces its unique off-road shopping concept in person in addition to other activities.

Dune collision
While it appears that no one was injured in this crazy dune jump collision, this video serves as a reminder to always have a spotter when jumping in the dunes.  It could have been much worse.

Riders-Unite-OHV-Access-6-1-2017
Off Highway Vehicle recreation has a new, powerful voice. In an impressive partnership between businesses, advocacy groups and riders, Riders Unite has come to the front lines in promoting OHV interests across the board.

Mickey-Thompson-Sidebiter-Lock-5-31-2017

STOW, OHIO: Mickey Thompson Tires & Wheels has added to its impressive line of street performance wheels with the new Sidebiter Lock, which features a popular satin black finish. The Sidebiter Lock wheels showcase Mickey Thompson’s modern styling cues and embody the company’s mantra to “Stand on the Gas.”