MINNEAPOLIS  – Nearly 60 years of exploring new ideas established Polaris Industries as a respected leader in the snowmobiling industry. That tradition of innovation leadership continues with the 2012 Polaris snowmobile lineup. The company is introducing nine all-new models and diversifying its sled offerings with Polaris’ exclusive PRO-RIDE Chassis, the first true progressive-rate rear suspension in the snowmobiling space. These sleds were introduced during Polaris’ dealer meeting at Paris Las Vegas Hotel in Las Vegas, Nev.

“Polaris continues to deliver on our promise to develop products with industry leading performance, quality, functionality, style and value,” said Bennett Morgan, president and COO, Polaris Industries Inc. “We expect our new lineup of snowmobiles to build on our recent, strong performances across all market segments and continue to grow our company as a global powersports leader.”

MINNEAPOLIS – For snowmobilers to keep dry and keep riding, Pure Polaris introduces the new PURE-DRY Polaris Gear. PURE-DRY Polaris Gear uses Cocona Xcelerator fabric technology for premium waterproof performance and rapid evaporation of moisture generated by body heat. The PURE-DRY Polaris Vapor Jacket, Vapor Bibs, and Primo and Tahoe Gloves keep snow’s moisture out (waterproof) and “xcelerate” the transfer of moisture away from the skin (breathable) to keep a rider warmer, drier and more comfortable.

The most effective way for a rider to stay dry and comfortable is by layering. An effective layering system begins with the PURE-DRY Polaris Base Layer Shirt and Pants, which increases the waterproof/breathable performance. The next layer is fleece for warmth as desired, then the exterior layer – PURE-DRY Polaris Vapor Jacket, Vapor Bibs and Primo Gloves or Tahoe Gloves.

“Our staff is comprised of riders who, like all Polaris riders, demand outstanding waterproof-breathable performance you can count on to keep you dry and comfortable,” said Scott Swenson, Vice President/General Manager PG&A and Snowmobile Division. “We’ve tested PURE-DRY Gear in all types of riding conditions, and it delivers. Riders will appreciate its performance and its value.”

How Cocona Xcelerator Fabric Technology Works

Wet skin is cold skin. For a rider to stay warm and dry, moisture must be transferred from the skin and evaporated.

The PURE-DRY Polaris Vapor Jacket and Vapor Bibs use a nylon shell laminated with a film that contains the activated carbon of Cocona Xcelerator fabric technology. That contains activated carbon providing 800% more surface area. This promotes rapid moisture transfer and “xcelerated” evaporation. Cocona Xcelerator technology transfers moisture for rapid evaporation faster than any other fabric, and its breathability is competitive with that of any other fabric on the market.

PURE-DRY Polaris Gear Has the Premium Features Snowmobilers Want

• Cocona Xcelerator fabric technology quickly evaporates moisture

• YKK® Waterproof zippers

• Vapor Jacket has underarm vents with mesh fabric: Warm air can exhaust and snow is blocked from getting inside the jacket

• Vertical back vents on the Vapor Jacket let moist air exhaust and are not blocked by a backpack

• Adjustable cuffs have snaps instead of hook-and-eye fasteners to minimize ice and snow build-up

• Cocona fabric technology’s activated particles in PURE-DRY Polaris Base Layer Shirt and Base Layer Pant absorb odors

• A whole system that works together to deliver extreme value

For more information, visit www.polarisindustries.com.

With an impressive triple win at Georgian Downs in Barrie, ON, Team Rockstar Energy Polaris Racing’s Iain Hayden decimated the competition at Round 4 of the CSRA National Snowcross Championship this past weekend.

Taking no prisoners, Hayden started off a barnstorming weekend on Friday night easily hammering down a win in the Pro-AM class, which he followed up with equally convincing wins in the Pro-Open finals on Saturday and Sunday afternoon.

“When you come off of a Winter X Games weekend, you’re really hungry for the next national on your schedule and I guess you could say I was really hungry. Everything ran smooth as clockwork this weekend and I’m thrilled with going 1-1-1,” Hayden said. “As always the team staff made sure the sleds performed top notch. Our technicians Stu and Chris did a phenomenal job, which made my job all that much easier.”

MEDINA, MN (Jan. 31, 2011) – Polaris snowmobile freestylers and snocross racers used Polaris Terrain Dominating performance to fly and race to five medals at the 15th annual ESPN Winter X Games, held January 27-30 at Aspen, Colorado.

High-flying Swede Daniel Bodin (Team LaVallee) won gold medals in Snowmobile Freestyle and Snowmobile Best Trick, snapping his four-year string of qualifying for X Games finals and finishing just off the podium.

Ross Martin (Judnick Motorsports) earned his second-straight silver medal with a second-place finish in Snowmobile Snocross. The defending ISOC Pro Open champion has won silver medals at the past two X Games after suffering a season-ending injury in an X Games practice session in 2009.

Caleb Moore, a Texan who races Polaris ATVs, won bronze medals in Snowmobile Freestyle and Snowmobile Best Trick and also competed in Snowmobile Speed & Style. His brother Colten, also a Polaris ATV racer, finished just outside the medals in the two freestyle events and teamed with his brother for one of the most memorable freestyle tricks in X Games history.

Daniel Bodin Soars Up to Grab Two Golds

Just weeks prior to the X Games, Daniel Bodin was invited by Polaris snocross racer and freestyle star Levi LaVallee to train with and compete for Team LaVallee. LaVallee, who has won X Games medals in a wider range of events than any other snowmobiler, was injured practicing for a planned New Year’s Eve distance jump, so he worked closely with Bodin prior to the 2011 X Games at the team’s Minnesota training center.

Bodin had qualified for the Snowmobile Freestyle finals in each of the previous four years, but finished fourth each time. In the 2011 finals on Thursday, January 27, he delivered his greatest performance ever and won the gold medal handily. Caleb Moore used his fearless, high-flying style to clinch the bronze medal for the second-straight year.

Three nights later, Bodin and Caleb Moore each earned the same medals, respectively, in Snowmobile Best Trick, an event in which each competitor performs one big trick in each of two rounds.

In the first round, Bodin launched his Polaris snowmobile off the tall jump and flipped the sled while sailing 100 feet to the landing ramp.

Caleb Moore’s first-round trick was the first Carolla ever done in snowmobile freestyle competition. As he and the sled sailed from ramp to ramp, Caleb rolled his body over sideways while his body was extended off the back of the sled.

Bodin held the lead after the first round, Caleb Moore was second, and Colten Moore was fourth.

In the final round, Bodin once again flipped his IQ Race Sled off the 100-foot ramp, and this time dismounted the sled and held the seat strap with both hands in a Double Seat Grab.

Caleb Moore performed another Carolla in the final round, this time with a no-hands landing. Colten Moore started his final trick by parking his sled in front of the crowd, dismounting and encouraging the crowd to cheer. His brother Caleb drove up, Colten got on the back of his brother’s sled, and they backflipped the sled off a ramp, with Colten hanging onto his brother’s body as they flew. The crowd was ecstatic about the two-man flip, but the judges gave Colten no score since Snowmobile Freestyle is an individual event. Caleb earned a bronze medal while Colten took fifth.

Ross Martin Continues His Strong Run

Snocross racer Ross Martin continued his strong season by earning the silver medal at the X Games. Martin is currently in second place in ISOC Pro Open and Pro Super Stock points, and he will be gunning for the lead in both classes when ISOC National Tour racing resumes February 4-5 with the Eastern Nationals in Farmington, New York.

While Martin earned his second-consecutive X Games snocross silver medal, fellow Polaris racer Iain Hayden (Team Rockstar Energy Polaris) finished eighth, Colby Crapo (Leighton Motorsports) was 14th and Bobby LePage (Team LaVallee) was 15th.

Polaris Snowmobiles Busy On the Slopes

Along with starring in the snowmobile competition, Polaris snowmobiles were integral to the smooth flow of the busy Winter X Games event schedule. Polaris snowmobiles were used by ESPN staffers at multiple competition sites, and long-tracked Polaris sleds provided snowboard competitors with rides from the base of the mountains up to the starting lines during several events.

Lee Butler and Iain Hayden delivered a solid one-two punch for Team Rockstar Energy Polaris Racing at Round 2 of the CSRA Snowcross Championship in Rouyn-Noranda, QC this past weekend.

Despite a five-week lapse in the schedule, reigning Pro Open champ Butler and No.2 ranked Hayden were suffering from anything but a bout of the racing inactivity blues.

Their domination at the Rouyn-Noranda Coors Light International Grand Prix—on a very snowy and chilly -29°C (-20°F) race track—left no doubt in anyone’s mind that the two Rockstar Energy Polaris Racing teammates were focused on keeping their status as top dogs intact as the championship series resumed.