60th Badge Final 2MEDINA, Minn. – To kick-off the celebration of 60 years of Terrain Domination, Polaris is giving away 60 Sleds in 60 Days through “The Polaris Sled-a-Day Giveaway.”

Polaris will give away 60 model year 2015 Polaris snowmobiles in 60 days to lucky riders who will enjoy the ultimate snowmobiling experience.

Starting Jan. 1, 2014, consumers can visit Polaris snowmobile dealerships to enter for their chance to win a new 2015 snowmobile. Polaris will draw one winner’s name daily from Jan. 4, 2014, through March 4, 2014.

Team Rockstar Energy Polaris Racing dominated Round 1 of the CSRA National Snowcross title hunt at Calabogie Peaks Resort near the nation’s capital this past weekend. While Friday and Saturday were on the mild side temperature wise, Sunday was much colder and felt more like winter and sledding weather.

Defending Pro Open National Champion Iain Hayden came, saw, and conquered the competition both days of the Capital Cup National Snowcross event. His teammate Lee Butler also nailed down a solid performance in the Pro Open while young up-and-comer Jacob Rosko-Fong raised some eyebrows in the Pro-Lite class.

As part of its annual summer sales meeting and its presence at the Sturgis® Motorcycle Rally, Polaris Industries Inc. (NYSE: PII), Victory Motorcycles and the Company’s dealers donated $154,125 to the Wounded Warrior Project™ (WWP). The donation was part of Polaris’ continuing relationship with the WWP, an organization that raises awareness and aids injured servicemen and women. Earlier this year, Polaris also gave away three special, blacked-out RANGER RZR XP 4 900 Side-by-Side vehicles to WWP veterans.

“Our relationship with the Wounded Warrior Project allows Polaris and our dealers to support the men and women who selflessly sacrifice for our nation through their military service,” said Scott Wine, Polaris Industries CEO. “We consider it an honor and a privilege to partner with the Wounded Warrior Project, an organization that lends a hand to those who merit it most. We hope this donation helps these brave men and women return to the rich, active lives they truly deserve.”

MEDINA, MN (Feb. 21, 2012) – Bill Rader, the long-time racing coordinator for the Polaris snowmobile race program passed away Monday, Feb. 20, 2012, after a courageous battle with cancer. He was 54. Rader played a major role in the resurgence of the Polaris snowmobile racing program over the past dozen years. He worked closely with Racing Director Tom Rager, Sr., a close friend of Rader’s for more than 20 years.

“He was extremely well-liked and everyone in the industry knows how instrumental he was in rebuilding this Polaris program,” Rager said of Rader. “His specialty was working with young talent, the father-son race teams, nurturing them to get them to the next level. He worked with people like [Pro racers] TJ Gulla and D.J. Eckstrom and helped them as they rose through the program.”

In the early 1990s, Rager was managing the Ski-Doo racing program and he hired Rader as his race program coordinator. Rader and his family – his survivors include his wife Tammy and daughter Dana – moved from Michigan’s Upper Peninsula to Wausau, Wisconsin, at that time for the job.

When Rager was hired as racing manager by Polaris in August 2000, he immediately hired Rader as racing coordinator. The two men led the rebuilding of the Polaris racing program back to the championship level program it is today. “Billy took care of the ‘B Team’ programs, assisted me with outside sponsorships and he dealt heavily with the ISR,” the racing sanctioning body, Rager said.

The two men developed an incredible friendship over the years. “They always say you meet one person in life who is truly your best friend, and for me he was truly my best friend,” Rager said.

A Great Sportsman
Scott Judnick, co-owner of the Judnick Motorsports snocross racing team, said Rader was a great influence on racers of all brands. “I can remember when we were racing for Arctic Cat – this is our 10th year with Polaris – Bill would always come up and talk to you at the track, give you encouragement. He was a great sportsman. He worked with the Sport-class guys and he’d go trailer to trailer and make sure everybody had what they needed and give them input… Bill was a big part of our team and our success and the championships we’ve won over the years.”

Judnick said Rader contributed to the spirit and technology of racing. “He made it fun. He was always willing to help, whatever you needed, he was there for you,” Judnick said. “He came up with ideas, he would run for stuff – nothing was beneath him. He was a big part of the success of this program. On a lot of different test trips Bill would be there and his input was always fantastic. The guy would be talking to you and he was so smart, and you’d be like, ‘what did he say?’ He’s get into the chemistry end of things and he loved to study and read and figure things out.”

Rader was unable to attend races while battling cancer, and he was missed. “The snowmobile racing world was very concerned about Bill,” Judnick said. “Every single weekend people come up and ask, ‘how’s Bill doing?’ I can’t tell you how much we’ve missed not having him at the track, and now that he has passed, how much we will miss him going forward.”

Judnick said commemorative decals were being prepared for racers to put on their sleds in Rader’s honor.

A Vintage Mopar Enthusiast
William E. “Bill” Rader grew up in Michigan’s Upper Peninsula, where he loved racing snowmobiles and stock cars. He worked for a time in the mines and served as technical inspector for the USSA snowmobile racing circuit, where he was exemplary in his fairness and his concern for racer safety. He was operating an industrial supply company when Rager hired him to work with the Ski-Doo racing program.

Rader was focused on his family and his job, and he enjoyed restoring old vehicles. “He loved building old hot rods,” Rager said. “He rebuilt a ‘70 Road Runner, and his latest project was a ‘73 Dart. He loved the old Mopar stuff. He also did an incredible job refurbishing old Polaris snowmobiles, and his latest was an old StarFire sled.”

A memorial service is scheduled for 11 a.m. Friday, Feb. 24, 2012, at Saint Andrew Lutheran Church, 3200 N. Mountain Road, Wausau. Visitation will be from 5-8 p.m. on Thursday, Feb. 23, at Brainard Funeral Home, 5712 Memorial Court, Weston, WI, and again from 9:30 a.m. until the time of services Friday at the church.

MEDINA, MN – Just after 4 p.m. CST on Sunday, January 22, the T&N Racing Facebook page featured a historic status: “We WON the WC!!”

Nick Van Strydonk (T&N Racing) had just driven his lucky No. 13 Polaris race sled to victory in the Eagle River Snowmobile Derby World Championship, which he won by 0.025 of a second ahead of Matt Schultz, who led most of the race but was passed by Van Strydonk in the final turns of the last lap.

Dustin Wahl (Jimmy John’s/Wahl Bros./Polaris Racing) finished third on his Polaris-powered Wahl Bros. race sled, and his teammates Jordan Wahl and Brandon Johnson finished ninth and 10th, respectively. All three are from Greenbush, Minnesota.

Van Strydonk, who is from Tomahawk, Wisconsin, and has long dreamed of winning the Eagle River World Championship, took the lead by diving inside of Schultz entering turn three on the final lap of the 30-lap race. Van Strydonk ran that lap in 19.314 seconds, 0.319 second faster than Schultz.

Van Strydonk, 21, won the 49th running of the title race in Wisconsin’s Northwoods. He works at Erv’s Sales and Service, his family’s Polaris dealership in Tomahawk. The champion’s parents, Alan and Stephanie Van Strydonk, own the dealership and the race team.

Polaris racers were fast all weekend in World Championship qualifying and related events such as the Friday night Champ 440 final. Also known as the Sweet 16, the race featured the 16 fastest racers from World Championship individual time trials. Brandon Johnson won the Champ 440 title under the lights, finishing 2.3 seconds ahead of Van Strydonk. Johnson posted the race’s fastest lap at 71.856 mph, and the victory earned him an automatic entry in the World Championship, so he and his sled sat out the Saturday qualifying.

Van Strydonk, who topped the individual time trials with a qualifying lap in 17.873 seconds (74.526 mph), won his semi-final on Saturday to earn a spot in the World Championship, as did Dustin Wahl.

Sunday afternoon’s World Championship was a start-and-stop affair, with one mandatory red flag at lap 10 for an equipment and track check, and several additional stoppages after crashes. Van Strydonk ran in second place for much of the first half of the race, then fell back to around fourth until the final 10 laps.

With three laps to go, Van Strydonk regained second place and was gaining rapidly on leader Matt Schultz, who was on a Ski-doo. Van Strydonk was right on the leader’s snow flap for the final two laps, and the eventual champion dove low in turn three on the final lap for the decisive pass. Van Strydonk won the drag race down the home stretch to win the title by the length of a ski.

Snocross: Kody Kamm Wins Again

In other racing at Eagle River during World Championship weekend, Polaris snocross racer Kody Kamm (Hentges Racing) continued his incredible string of success in the 2011-2012 season. Kamm has won four of six Pro Lite finals on the ISOC circuit this winter, and he won the title at Eagle River. In the Pro Open snocross final, Ross Martin (Judnick Motorsports) finished second at Eagle River. Martin is the current Pro points leader on the ISOC circuit.

About Polaris

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

MEDINA, MN – Upgrade your snowmobile jacket and feel good doing it during the Pure Polaris “Donate for a Discount” Sales Event that runs Jan. 9-Feb. 9, 2012. Bring your old jacket and bibs into a participating Polaris snowmobile dealership along with a coupon available online and you’ll receive up to $50 off when you purchase new riding gear. You get new gear at a discount and you help someone in need stay warm this winter.

The “Donate for a Discount” sales event is being held at participating Polaris dealerships in the United States and Canada and runs Jan. 9-Feb. 9, 2012.

To download the coupon you need to receive a discount when donating, visit: www.polarisindustries.com/en-us/snowmobiles/pages/2012-jacket-donation-coupon.aspx

Donate a used jacket – any brand – and receive a $35 discount on a new Polaris snowmobile jacket. Or donate a jacket and bibs – any brand – and receive a $50 discount on the purchase of a new Polaris jacket/bibs set. The collected jackets will be distributed to local and regional clothing distribution charities such as regional branches of Goodwill Industries International.

Learn more about Pure Polaris jackets, bibs and other apparel 24/7 at www.purepolaris.com.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2010 sales of $1.99 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.

Additionally, Polaris continues to invest in the global on-road ultra-light electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

MINNEAPOLIS, (December 2, 2011)—Polaris has chosen Progressive® Insurance as its preferred ATV, Side x Side, snowmobile and neighborhood vehicle insurer. By joining forces, Progressive—one of the country’s leading insurance providers—and Polaris—a leader in the power sports industry—are making it easier for riders to get coverage that protects them and their vehicles, both on and off their property.

“We’re working together so it’s not only easier for Polaris owners to buy affordable insurance, but to really understand what they’re buying,” said Progressive Product Manager, Charlotte Elek. “We’re available anytime by phone; and our website is filled with information to help Polaris owners make even smarter choices about coverage that protects them and their vehicle.”

“We are very excited to partner with Progressive,” said Polaris Financial Services Manager Kelly Clawson. “They will be able to serve our riders with years of power sports knowledge and experience.”

In addition to making it easy to understand and buy coverage, Progressive helps Polaris owners save and manage their money through a variety of features:

A variety of discounts—Customers save if they own a home, have a clean driving record, complete a safety course, pay in full—and more.

Disappearing deductibles—Customers reward themselves with a 25 percent reduction in their deductible for each claim-free renewal period. After four claim-free renewals, the deductible disappears altogether. Progressive offers this currently in 24 states, and will roll it out to all states in coming months.

Easy payment options—Customers can choose to pay in full; or pay in installments by electronic funds transfer, mail, online or over the phone.

To learn more and get a quote with Progressive, Polaris’ preferred insurer, visit http://www.progressive.com/polaris, or call 1-800-895-2880.

MINNEAPOLIS — Two new mobile phone apps from Polaris Industries Inc. (NYSE: PII) have hit the market for Apple iPhone/iPad and Android phones/tablets. Developed in partnership with Broadcast Weather, LLC, the new mobile apps combine Weather Nation’s interactive weather services with Google-based maps to enhance the riding experience for snowmobilers (the “Snow Trail” app) and Victory Motorcycles riders (the “Victory Rides” app).

Highlight features:

- View current location on snowmobile trails (Snow Trails) or U.S./Canada road maps (Victory Rides), with detailed weather conditions and forecasts

- Search for food, gas, places to stay, and Polaris/Victory dealers

- Track ride routes and share via Facebook and Twitter

Polaris is excited to continue developing innovative technology to equip and encourage riders as they pursue “The Way Out” on trails and the open road.

To learn more and to download the apps, visit the Android Market and the Apple Store online:

Snow Trails for Android
Snow Trails for iPhone

Victory Rides for Android
Victory Rides for iPhone

MINNEAPOLIS  – Nearly 60 years of exploring new ideas established Polaris Industries as a respected leader in the snowmobiling industry. That tradition of innovation leadership continues with the 2012 Polaris snowmobile lineup. The company is introducing nine all-new models and diversifying its sled offerings with Polaris’ exclusive PRO-RIDE Chassis, the first true progressive-rate rear suspension in the snowmobiling space. These sleds were introduced during Polaris’ dealer meeting at Paris Las Vegas Hotel in Las Vegas, Nev.

“Polaris continues to deliver on our promise to develop products with industry leading performance, quality, functionality, style and value,” said Bennett Morgan, president and COO, Polaris Industries Inc. “We expect our new lineup of snowmobiles to build on our recent, strong performances across all market segments and continue to grow our company as a global powersports leader.”

MINNEAPOLIS – For snowmobilers to keep dry and keep riding, Pure Polaris introduces the new PURE-DRY Polaris Gear. PURE-DRY Polaris Gear uses Cocona Xcelerator fabric technology for premium waterproof performance and rapid evaporation of moisture generated by body heat. The PURE-DRY Polaris Vapor Jacket, Vapor Bibs, and Primo and Tahoe Gloves keep snow’s moisture out (waterproof) and “xcelerate” the transfer of moisture away from the skin (breathable) to keep a rider warmer, drier and more comfortable.

The most effective way for a rider to stay dry and comfortable is by layering. An effective layering system begins with the PURE-DRY Polaris Base Layer Shirt and Pants, which increases the waterproof/breathable performance. The next layer is fleece for warmth as desired, then the exterior layer – PURE-DRY Polaris Vapor Jacket, Vapor Bibs and Primo Gloves or Tahoe Gloves.

“Our staff is comprised of riders who, like all Polaris riders, demand outstanding waterproof-breathable performance you can count on to keep you dry and comfortable,” said Scott Swenson, Vice President/General Manager PG&A and Snowmobile Division. “We’ve tested PURE-DRY Gear in all types of riding conditions, and it delivers. Riders will appreciate its performance and its value.”

How Cocona Xcelerator Fabric Technology Works

Wet skin is cold skin. For a rider to stay warm and dry, moisture must be transferred from the skin and evaporated.

The PURE-DRY Polaris Vapor Jacket and Vapor Bibs use a nylon shell laminated with a film that contains the activated carbon of Cocona Xcelerator fabric technology. That contains activated carbon providing 800% more surface area. This promotes rapid moisture transfer and “xcelerated” evaporation. Cocona Xcelerator technology transfers moisture for rapid evaporation faster than any other fabric, and its breathability is competitive with that of any other fabric on the market.

PURE-DRY Polaris Gear Has the Premium Features Snowmobilers Want

• Cocona Xcelerator fabric technology quickly evaporates moisture

• YKK® Waterproof zippers

• Vapor Jacket has underarm vents with mesh fabric: Warm air can exhaust and snow is blocked from getting inside the jacket

• Vertical back vents on the Vapor Jacket let moist air exhaust and are not blocked by a backpack

• Adjustable cuffs have snaps instead of hook-and-eye fasteners to minimize ice and snow build-up

• Cocona fabric technology’s activated particles in PURE-DRY Polaris Base Layer Shirt and Base Layer Pant absorb odors

• A whole system that works together to deliver extreme value

For more information, visit www.polarisindustries.com.