THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

At Easter Jeep Safari this year, we came across a unique-looking Jeep truck. We stopped to briefly talk to the owner, Greg Henderson, who explained to us this was “FrankenBrute,” and it was a vehicle he built at his home in Michigan. Henderson previously worked at AEV for a number of years and loves to tinker with vehicles in general. But this unique Jeep is much more than just a cool project to him and his family.

Sadly, Greg’s son Liam was the victim of Shaken Baby Syndrome, and the vehicle was built to help raise funds to pay for his son’s medical costs while also raising awareness for Shaken Baby Syndrome. Though it is difficult to put a figure on the specific number of cases each year, Greg told us this happens to roughly 50,000 kids a year in the U.S.

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Story and Photos by Jaime Hernandez

Superwinch makes some of the toughest recovery equipment and winches for serious Jeep and 4-Wheel Drive owners. For the last few years, Superwinch has been putting on a trail run for customers and those wanting to join a group with plenty of pulling power.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

BFGoodrich Tires, in collaboration with United Four Wheel Drive Associations (UFWDA) and Blue Ribbon Coalition, today announced the winners of the 2014 Outstanding Trails program.  Nominated for uniqueness, terrain type and enthusiast following, the trails selected for this year’s program are:

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available as well as a few that are still in the prototype stage.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available in the Mopar catalog, as well as a few that are still in the prototype stage.

Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.

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Story and photos by Jaime Hernandez

The Moab EJS Bunny Run put on by Dynatrac, Superlift and Falken Tire brings together some of the slickest Jeeps this side of the Colorado – and quite a few from the other side of the river, too. Off-Road.com was invited along for the action, and we hopped on the Jeep train heading toward Strike Ravine, 12 miles outside of town.

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Chicky Barton, with co-driver and dad Bill Barton, proved that his 2013 King of the Hammers third place finish isn’t the last time we will see him podium as he took the overall win on Saturday at the Genright ULTRA4s Superlift Eastern Series race. “I’ve been working real hard for another podium finish. I’ve always wanted to win, but know there are a lot of great drivers out there. By far, the highlight of the race was my dad and I standing on the podium together,” said Chicky Barton while reflecting on his win.  “After this race I am confident we have the car where it needs to be and now we will do everything we can to keep it maintained and get to the rest of the season races.”

Jeep Cherokee Dakar is one of six concept vehicles developed by

This year, off-road enthusiasts will venture to Moab, Utah, to tackle the trails for the 48th annual Easter Jeep Safari. Once again, Jeep and Mopar have teamed up to build a number of unique off-road concept vehicles for the event, which Off-Road.com will actually get the chance to drive and test out during the event next week.

Maradyne-Champion-Fan-3-7-14CLEVELAND, Ohio – A variety of Champion Low Profile Series fans are available from MARADYNE High Performance Fans for Jeeps owners to increase engine cooling capability, horsepower and A/C cooling at idle.

Available in 7-inch to 16-inch fan sizes – all with a depth of 3.19 inches or less – the Champion Series offers a low profile, push-pull fan in a quiet, reversible S-blade design that eliminates vibration contact and increases airflow. The fans feature sealed motors that are IP68-certified dustproof and waterproof.

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CHARLOTTE, NC
– REDLYNER Racing (#4550) places 14th in the 2014 Griffin King of the Hammers Every Man Challenge (EMC) on February 6, 2014, in Johnson Valley, CA.  Ultra-4 racer, Jay Callaway, piloted his daily driven, street legal, 2000 Jeep Wrangler through the 120-mile race bringing a little bit of #mallcrawling to #KOH2014.