BFGoodrich-Logo-2-19-13GREENVILLE, S.C. ― BFGoodrich Tires, the brand that created the first radial all-terrain tire in 1976 and has proven its off-road racing mettle with victories around the globe, is set to return to its rich history of winning at the 2017 Dakar Rally as the official tire supplier of the Dakar Rally.

When the Dakar Rally kicks off in Asunción, Paraguay, in January, BFGoodrich Tires will be back on competitors’ vehicles on a large scale for the first time since 2012. In addition BFGoodrich will roll out the BFGoodrich Dakar Service Center, through which competitors will benefit from 24/7 technical expertise. The rugged terrain and unpredictable elements that racers face over two weeks and more than 5,000 miles of punishing competition across three countries is exactly the sort of proving ground that BFGoodrich seeks.

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After we initially teased the video last week, the Hoonigan Media Machine has formally unveiled its newest video, Battle BROyale, featuring Ken Block and BJ Baldwin and a host of other “teammates” competing in a race aboard the new Can-Am Maverick X3 side-by-side vehicle.

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Hot off the heels of its new Maverick X3 unveil (which we recently drove), Can-Am Off-Road and Hoonigan have partnered on a new video called Battle Broyale that will officially launch next week. Prior to the full video unveil, the Hoonigan and Can-Am folks have offered up a teaser of the video to whet the appetite.

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(Agua Dulce, Calif.):
In an effort to improve the registration and planning process for 2017 competitors, NORRA is rolling out a new pre-registration program that will be launched on the NORRA website today at noon (PST) on Thursday, September 15th 2016.

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Los Angeles, California
– PCI Race Radios has developed the new Trax Stereo Intercom System and product line. Trax systems now have a 5-pin plug for true left and right, full stereo sound. Combined with new larger, high fidelity, full range speakers, the full suite of comfortable headsets, helmets and helmet wiring kits boast a music sound quality never before heard in an intercom system.

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The Gentleman’s Guide to Racing (GGTR) has covered some of the biggest off-road desert races here in North America, and now the GGTR duo, made up of Michael “Skiny” Power and Cultural Attache Spanish Tony, has set its sites on the NORRA Mexican 1000.

SEMA-Logo-1-3-13DIAMOND BAR, CA – Results of the 2016 SEMA Board of Directors election are in, with Chris Douglas from COMP Performance Group, Kyle Fickler of Aeromotive Inc. and Les Rudd from Bob Cook Sales elected to serve on the board. While Fickler is a current SEMA Board member who was re-elected onto the group, Douglas and Rudd will join as the newest members of the group.

The complete list of 2016–2017 SEMA Board of Directors are:

2016-2017 SEMA Board of Directors

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Head Hoonigan in charge and Can-Am brand ambassador Ken Block recently pulled the cover off of his two new Maverick side-by-side builds. Customized with his own personal style and flair, the unique Maverick X rs 1000R Turbo and Maverick MAX X rs 1000R Turbo side-by-sides will be showcased in the coming year to highlight the performance capabilities of the vehicles.

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Troy Herbst currently leads the cars at the 2016 NORRA Mexican 1000. Photo: Bink Design

(Bahía de Los Ángeles, Baja California): The opening stages of the NORRA Mexican 1000 were like beauty and the beast for competitors. Both the bikes, and the four wheeled competitors ran along the Pacific Coast; taking in spectacular scenery. The ocean contributed to the show with huge surf that crashed onto the jagged coastline. Just off shore, whales could be seen breaching out of the water. Much of the coast section runs along towering cliffs that drop to the surf below, but drivers got a chance to dip their treads into the water as they ran right on the sand in some spots. Don’t think that it was all fun in the sun; the beast would be found on the second half of the 456 mile long course. As they turned east and crossed the width of the peninsula on their way to the Bay of LA, there was plenty of silt and whoops to endure.

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Led by veteran champion off-road truck racer Dave Westhem, the winning relationship between Westhem Racing and BFGoodrich Tires has spanned a remarkable 29 years and numerous desert race wins and series championships. Next week, that long-standing partnership will be celebrated at the 2016 NORRA Mexican 1000; a vintage-flavored, four-day competition that takes place from April 23 – 27 in Baja, Mexico.