The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.

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Mark, Allen, head of Jeep Design, describes the 2015 Jeep concept vehicles to the media in Moab, Utah.

Mark Allen, head of Jeep Design, describes the 2015 Jeep concept vehicles to the media in Moab, Utah.

Jeep has a fiercely loyal following, and nowhere is this more apparent than at Easter Jeep Safari week in Moab, Utah. Packing the streets, the trails, the hotel parking lots and everywhere in between during the week of EJS are CJ-5s, 7s, TJ and YJ Wranglers, four-four JK Unlimiteds fitted with 32-inch tires up to 40s, and you’ll even see the occasional Comanche, Willys or Grand Wagoneer around town.

OR-Fab-Performance-Accessories-3-30-15
Chino Valley, AZ
– OR-Fab and Performance Accessories invites you to visit their booth at the Easter Jeep Safari April 2nd and 3rd at the Spanish Trail Arena in Moab, Utah. Both companies will have their latest products for trucks, Jeeps and SUVs on display, including a complete line of Jeep JK Wrangler bumpers, spare tire carriers and skid plates.

5-Moab-Off-Road-Travel-12-22-11
Editor’s Note: The BlueRibbon Coalition recently sent out this update related to potential trail closure in Moab, Utah. Read below for more information.

The Grand County Council has identified over 100 miles of road closures in its proposed Public Lands Initiative (PLI) plan to be submitted to Representative Rob Bishop. This proposal is scheduled to be voted on by the end of the month, so it is imperative for you to take action today!

Utah’s Grand County, home to Moab’s world class OHV trails, has been participating in Congressman Rob Bishop’s Public Lands Initiative, a plan to resolve some of Utah’s most contentious public lands issues, including Wilderness and OHV use.

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Jeep® Wrangler Red Rock Responder Concept
Auburn Hills, Mich
. – Seven new, capable and fun Jeep concept vehicles – featuring a host of Mopar and Jeep Performance Parts available to consumers – are set to conquer the trails of Moab, Utah, at the 49th annual Easter Jeep Safari, taking place March 28-April 5.  The Easter Jeep Safari is attended by thousands of die-hard off-road enthusiasts, who each year enjoy a week of serious off-roading on some of the country’s most rugged and recognizable trails.

GenRight-Fusion-Easter-Jeep-3-27-15The Fusion Series from GenRight Off Road comes as a result of listening to customer requests, and fusing those into new models which integrate more of the factory JK options.  This innovative new line, exclusively for the JK, is also easier to install than the Signature Series and, as a bonus, comes with a lower price point!

Borla-Tip-JK-Wrangler-3-27-15
Borla Performance announced today the launch of their new cat-back exhaust system for the 2012 through 2015 models of the Jeep Wrangler Unlimited. The system will be debuted on several Jeeps built by John Williams at Impulse Off Road, Dennis Wood at Teraflex Suspension, and Dan McKeag at Dakota Customs at the 2015 Easter Jeep Safari in Moab, Utah, March 28 – April 5, 2015. Borla is the pioneer and leading manufacturer of aerospace-grade T-304 stainless steel performance exhaust systems.

Bantham-Jeep-Movie-3-27-15

BRC is honored to announce an exciting partnership which will serve to provide all of our members a substantial benefit, and we ask that you consider a donation to this project today.

OR-Fab-JK-Hi-Lift-Winch-Mount-3-24-15
Chino Valley, AZ
– OR-Fab now offers a jack mount to carry a Hi-Lift® jack on the company’s HDX rear bumper and spare tire carrier for Jeep JK Wranglers. The jack mount (PN 87069) fits OR-Fab rear bumper (PN 83269) and securely mounts the jack to the carrier arm.

Rugged-Radio-RRP6100-3-23-15
Rugged Radios introduces the feature packed and ready to race RRP6100 intercom. Built on the most configurable platform the RRP6100 outperforms any racing intercom on the market today.