– EnerSys kicked off a special discounted rate on ODYSSEY battery online orders during the 2015 Specialty Equipment Market Association (SEMA) Show. The promotional discount extends through November 30 and is applied automatically to each product in the online store, prior to checkout at shop.odysseybattery.com. The full line of ODYSSEY battery products is on display in booth no. 24875 at the 2015 SEMA Show, held Nov. 3-6 in the Central Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

Dana unveiled a new axle for the Jeep Wrangler that expands the company’s extensive portfolio of aftermarket products with the introduction of The Ultimate Dana 44. Described as an improved-strength front axle for the Jeep Wrangler, Dana released the news at the 2015 Specialty Equipment Manufacturers Association (SEMA) Show at the Las Vegas Convention Center.

As in recent years, the Specialty Equipment Manufacturers Association awarded the top trending vehicles in four key categories at the SEMA Show in Las Vegas.

Bilstein unveiled 13 new products and applications at the SEMA Show this week, including a range covers just about every market segment, specifically light truck and off-road offerings.

If you want to get your hands on the new Wrangler Red Rock Concept vehicle, you get better do so quickly. Along with a new Ram Rebel X truck concept, FCA yesterday unveiled a new concept Jeep Wrangler that pays homage to one of the coolest off-road locations in the world – and there will only be 50 of the Wranglers made!

Jessi Combs and Savvy Off Road are joining forces to tackle the 2016 King of the Hammers (KOH) Every Man Challenge (EMC) race event held in Johnson Valley California, and they launched their campaign and 2016 Savvy Jeep at the 2015 Speciality Equipment Market Association (SEMA) Show today.

CORONA, California
– SEMA week is here and Casey Currie has a busy schedule in front of him. Between his five vehicles in various booths around the show and participating in the Battle of the Builders competition, and being selected as one of the judges for the Transamerican “Life is Better Off-Road” Award, Casey is once again proving how influential he is in the industry.

Transamerican-Auto-Parts-Off-Road-7-8-15Compton, California – Transamerican Auto Parts recent;u announced the panel of experts who have been selected as judges for the 2015 “Life is Better Off-Road” SEMA builder award in addition to the host of the award presentation. The group of judges has been selected to represent a cross section of the off-road industry and includes some of the most recognizable individuals in off-road vehicle design, fabrication, journalism, and competition.

Hosting the award presentation will be renowned automobile enthusiast, NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood. While known for his knowledge and enthusiasm for all things automotive, Wood has himself been bitten by the off-road bug, making him the ideal choice to direct this important presentation.


The new Jeep Stealth Kit is one of several new products Lazer Star will launch at SEMA Show.

Paso Robles, Calif. – Lazer Star Lights will be debuting an all new line of LED light bars at the 2015 SEMA Show, set for November 3-6. The new line, called PreRunnerLED by Lazer Star Lights, will feature quality LED light bars built for recreational use and offered at an economical price point.

With the help of off-road champion and Recoil viral video series star “Ballistic” BJ Baldwin (@BjBaldwin), Rigid Industries is launching its all-new Midnight Edition lights which sport a “blacked-out” look.