Old-Man-Emu-Remote-10-16-14
Four years of extensive testing is now bringing racing technology to everyday applications in the form of new Old Man Emu shocks. These new shocks and coilovers offer internal bypass technology, with an external reservoir and on-vehicle adjustment for compression and rebound to suit varying loads and ride preferences.

Jeep Renegade Trailhawk Frostbite

Jeep Renegade Trailhawk Frostbite

Auburn Hills, Mich. – In anticipation of the 2014 edition of the Specialty Equipment Market Association (SEMA) show, Mopar released sketches of its modified Chrysler, Jeep, Dodge, Ram, and Fiat vehicles headed for the premier aftermarket tradeshow in Las Vegas. It’s not clear from the images exactly what modifications will be featured on each vehicle, but we do know there will be two Jeep Renegades (Frostbite and Rip Tied) and a Ram 2500 Outdoorsman truck.

Falken-Tire-Logo-10-10-14RANCHO CUCAMONGA, CA – Falken Tire, one of the most recognized full-line challenger tire brands, is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line.

To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the November 4 – 7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth 41013 South Hall).

Fab-Fours-Jeep-Jk-Tire-Carrier-10-9-14

Building on our reputation for the highest quality and design in the Jeep market, the Fab Fours 07-14 Jeep JK off-the-door tire carrier is the first ever “5-Point” system. The Dual rotating axis allows tire carrier to open with Jeep door while maintaining strength and durability. It is equipped with more accessory holes to better accommodate all attachment needs. Allows for High-Lift Jack Mount and Third-Brake Light attachments. It is fully adjustable to fit a range of tires and accommodates up to a 40-inch tire.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. – The 2014 Lucas Oil Off-Road Expo powered by General Tire drew more than 67,000 fans to Pomona on October 4 and 5, up more than three percent over last year. Fans braved the Southern California heat to check out the hottest collection of off-road vehicles, products and accessories. From Red Bull motocross trials to hands-on off-road ride and drives, the annual event showcased 325 exhibitors, seven interactive demos and more than 10 acres of hands-on off-road fun, at Fairplex.

“The weekend was packed with off-road enthusiasts from all over the country and we are thrilled with the increased fan and exhibitor turnout this year,” said Off-Road Expo Marketing Manager Jessica Kirchner. “Both attendees and exhibitors were extremely pleased with this year’s event and we’re all looking forward to next year’s expo, set to take place October 3 and 4, 2015.”

Wrangler-Giveaway-Jeep-ORC

Suwanee, Ga. (October 7, 2014) Omix-ADA,a manufacturer of Jeep, truck and off-road accessories, announced today that it will use its Off Road Success Center (Booth #34000) at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas on November 6 as the host site for the giveaway of a fully-loaded Jeep.

Omix-ADA-R-Lee-Ermey-10-6-14
Suwanee, Ga
– Omix-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that R. Lee Ermey, “The Gunny,” will serve as the company’s official celebrity spokesman.

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Cypress, Calif.
– Ask any enthusiast what they want out of a tire and the answer you get is almost always proceeded by the word “more” – more traction, more stability, more sound abatement, more tread life, and more style. Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has listened to enthusiasts and announced the evolution of the company’s flagship light truck and SUV tire – the Terra Grappler G2. Available in both OE-replacement and plus-size fitments, the G2 was engineered to balance enthusiasts’ all-around performance demands with unprecedented treadwear.

Combo-BFGoodrich-AT-KO2-All-Terrain-Tire-9-3-14

BFGoodrich recently unveiled its newest all-terrain tire, the T/A KO2. This is the fourth-generation all-terrain tire for the company, and it’s the first introduced in 15 years since the T/A KO was launched back in 1999. The KO was greeted with high marks by hard-core off-roaders and weekend warriors alike for its great off-road performance matched with good on-road characteristics, and many ways it was the benchmark for which all-terrain tires were measured over the past decade and a half.

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Not long ago, Toyo Tires brought a new off-road tire to the market in the all-new Open Country R/T. We’ve had a chance to put the tire to the test ourselves and came away impressed (check out the review link below). As Toyo notes, the tire is designed for off-road performance blended with on-road comfort. The R/T is essentially made to be more in line with a mud-terrain in terms of off-road performance but more like an all-terrain in terms of being quieter and smoother on the highway than a mud tire.