Hurricane, UT
– Trail Hero wrapped up Saturday with a full day of trail rides, plus Bounty Hill and the Lasernut Rock Race followed by closing ceremonies in downtown Hurricane.

Jeep Girls Feature
A woman who happily encourages her man to go off-roading is a rarity.

A woman who accompanies her man off-roading is even better.

A woman who drives and can work on her own Jeep is… priceless.

Polaris-12-2-11Polaris Industries Inc. just announced this morning that it has agreed to purchase  Transamerican Auto Parts Company (“TAP”), a privately held, vertically integrated manufacturer, distributor, retailer and installer of off-road Jeep and truck accessories, for $665 million. In a press release sent out this morning, Polaris notes the purchase price implies “a multiple of approximately 9.0 times TAP’s EBITDA for the 12 months ended September 30, 2016.”

TAP sells and installs an extensive line of accessories for Jeep and truck enthusiasts, including products manufactured under its seven aftermarket brands that include Pro Comp, Rubicon Express, Smittybilt, Poison Spyder, G2, LRG and Trail Master. Transamerican Auto Parts is the largest retailer and installer in the North American market, selling through its own retail and on-line network while also supporting numerous independent accessory retailers/installers. In the last year, ending September 30, 2016, TAP has generated approximately $740 million in sales.

Jim Beaver’s Project Action is now live and in its fifth week.  With marquee guests Ken Block, Jason Ellis, and Street League Champ Sean Malto appearing on air in the first few episodes, and the Sara Price story on tap for this week, Jim Beaver’s Project Action is already cracking the top 25 most downloaded sports podcasts on iTunes and becoming the definitive action sports podcast available online.

Jeep just upped the ante of the off-road prowess of the Grand Cherokee SUV, as it will offer a new Jeep Grand Cherokee Trailhawk version for 2017.

R-THUMB-Lee-Ermey-The-Gunney-SEMA-Show-10-10-2016Suwanee, Ga. – Omix-ADA and Rugged Ridge today announced show favorite, R. Lee Ermey, will appear again as a celebrity guest at the company’s Off Road Success Center in the Upper South Hall Lobby (booth #34000) during the 2016 SEMA Show in Las Vegas on November 1-4.

Ermey, best known for his landmark role as Gunnery Sergeant Hartman in the 1987 Stanley Kubrick film “Full Metal Jacket”, has become synonymous with the public’s image of a boisterous military drill instructor. Having served as an actual drill instructor in the U.S. Marine Corps, Ermey was later bestowed the honor of promotion to Gunnery Sergeant in 2002, the first time a retiree had received a promotion from the Marine Corps.

Off-Road-Expo-Logo-10-2-12INDIANAPOLIS, Ind. — The off-road nation came together last weekend at Fairplex in Pomona, Calif., to celebrate life off-road at the Lucas Oil Off-Road Expo powered by General Tire.

More than 73,000 fans were drawn to Southern California Oct. 1 and 2, 2016, to visit with more than 350 exhibitors showcasing the hottest products in off-road, participate in high-horsepower racing demos, meet racing celebrities and ride along on the off-road obstacle course in rigs equipped for the Rubicon Trail.

Off-Road Expo fan and industry attendance has continued to grow the last few years. With more than 10 acres of demos, exhibitors and experiences for the off-road enthusiast, Off-Road Expo is truly “Where The Off-Road Nation Comes Together.” This year’s event was the most heavily attended in years.

The inaugural All-Pro Off-Road Trail Breaker Challenge brought the top 10 competitors from around the world to tackle a slot canyon in Sand Mountain SRMA (Special Resource Management Area). The canyon has never been driven, or even thought about being driven, until Trail Hero.

Can’t afford the Mercedes-AMG 6×6? Maybe this Jeep Wrangler Tomahawk creation fits your budget.

 Jeep Compass Trailhawk

2017 Jeep Compass Trailhawk

Searching for new buyers with car-based Jeeps in 2006, DaimlerChrysler assumed the more obviously car-like of the two new Jeeps, the Compass, would be more popular. Square, boxy, and later to the party, the Patriot would fill in the gaps with a more male-centric demographic.