Mopar-Logo-5-27-12Mopar always has a big presence at the SEMA Show each year, and 2013 is no exception. With everything from modern musclecars to off-road concept vehicles, Mopar has a lot of unique parts to show off.

In the video below, Mopar Vice President for Sales and Product Development Pat Dougherty talks about the Mopar wheels on display at the 2013 SEMA show. There’s quite a few on display, which Mopar refers to as the “wall of awesome.” Check out the video:


Be sure to check out all of Off-Road.com 2013 SEMA Show coverage here.

Sun-Chaser-Mopar-Ram-SEMA-2013-11-7-13
Although winter is coming, that didn’t stop Ram and Mopar from teaming up to produce a cool “fun in the sun” Ram Truck Concept in its Ram Sun Chaser.

Painted with a bright two-tone paintjob of Vibrance Orange Blast and Brilliant Black, the Ram 1500 Quad Cab is outfitted with a number of beach-going accessories. One of the most notable upgrades is a concept Mopar roof rack dubbed the “surf rack,” which featured two adjustable support rails that are fitted inside the truck bed to accommodate longer surfboards or stand-up paddleboards. The side hooks on the rack also offer storage space for up to four other surfboards.

THUMB-Photos-SEMA-2013-11-4-13If you love anything automotive, SEMA is a wonderland. The problem is that the general public can’t just buy tickets and stroll in. Nope, the Special Equipment Manufacturers Association Show is for the automotive industry, so unless you know someone or work within the industry in some capacity, chances are you’re not getting in. The good news is that the media is allowed in, so we can show the general public all the cools things they wouldn’t otherwise see at the show.

From concept vehicles to new product unveils, celebrity appearances and booth girls, there’s eye candy in every direction at the Las Vegas Convention Center this week. Check out our photo highlights of the show for all of the coolest off-road vehicles and gear. We’ll update the gallery throughout the week of the show, so be sure to check back and drool a little at all the cool stuff.

BDS-Dodge-3500-Lift-10-31-13Coldwater, MI — 2013 marks the the beginning of a redesigned front suspension on the Ram 3500 4WD trucks. After a 10 year run of 4-link front suspensions on the 3/4-ton and 1-ton trucks, the 2013 1-ton models have converted to an all new radius arm front suspension. With this redesign there are a number of challenges that face aftermarket manufacturers developing new products.

BDS Suspension released a 2″ leveling kit to fit the new 2013 Ram 3500 4wd designed to eliminate the front end rake and allow for larger tires to be installed.

Ron-THUMB-Burgundy-Dodge-10-10-13The Dodge brand and Paramount Pictures have teamed up in a groundbreaking co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the automotive brand launches a multifaceted advertising and marketing campaign in advance of the holiday release of the upcoming film “Anchorman 2: The Legend Continues.”

Will Ferrell reprises his comedic role as Ron Burgundy, the boastful news anchorman, in a robust campaign which debuted from Dodge on Saturday, October 5. The integrated cross-promotion marketing campaign marks the first time a movie studio and brand tie-in has utilized starring talent, in character, to create original long and short form content. The co-branded promotional advertising campaign will span television, print, digital and social media. It debuted across television and online on Saturday, October 5.  The new 2014 Dodge Durango arrives in dealerships in North America this month. “Anchorman 2: The Legend Continues” releases nationally in theaters December 20, 2013.

20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicOctober 8, 2013, Auburn Hills, Mich. – It’s SEMA season. Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

“We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”

BDS-Suspension-Dodge-Ram-9-4-13Coldwater, MI — BDS Suspension ups the ante with new 3″ performance suspension systems for late model Dodge Ram 2500/3500 truck. If you want to improve off-road trail performance without sacrificing on-road drivability this system is designed for you allowing you to install up to 35” tires.

The kit features diesel or gas specific ProRide coil springs. Gas vehicles utilize single rate coils for improved ride quality while the diesel trucks feature the newly released dual rate coil springs for impressive performance across all terrains.

New heavy duty tubular upper and lower control arms reposition the front axle and adjust for proper caster and pinion angles. The arms feature durometer specific polyurethane bushings with greasable ends to long lasting performance.

Chrysler-Diffs-Cover-6-27-13-FullNORTH BRANCH, Minn. — Over the last 40 years, millions of Chrysler, AMC, and Jeep vehicles have used these differentials, propelling these high-performance vehicles to victory on the street, in drag racing, and other forms of racing. After years of use, these differentials require rebuilding, and of course aftermarket suppliers offer ring and pinion and other parts to upgrade these axles.

In this Workbench series title, the focus is on the disassembly, inspection, and step-by-step rebuild of the most popular high-performance differentials. Axles and differentials are not incredibly complex components, but there are some specific steps to follow for rebuilding, upgrading, and setting them up properly, and this book demystifies the process
and explains it in detail. A book dedicated to the Dana, Chrysler with and without Sure-Grip, and AMC axles has never been published before.

This book will also feature extensive gear and application charts, so the reader selects the correct gear ratio for a particular vehicle and application. Special coverage is therefore dedicated to ring-and-pinion gears. In addition, selecting the best aftermarket and production axle shafts is covered as well as modifying and upgrading the differential housings.

MaxTrac-Dodge-Ram-Lift-Spindles-6-5-13MaxTrac Suspension recently added a new application to its extensive lineup of affordable 2WD lift systems. These new spindles fit the 2002-2008 Ram 2500/3500 2WD trucks, achieving 3.5 inches of lift and clearing many 35-inch-tall tire designations.

This simple bolt-on design requires no cutting or welding, keeping install time to less than 3 hours. The one-piece spindles are made from cast ductile-iron and have a black e-coat for corrosion protection. Also included are extended DOT-approved braided steel brake lines, instructions and all necessary hardware. MaxTrac backs the spindles with a limited lifetime warranty.

Auburn Hills, Mich. – Chrysler Group LLC’s Ram Truck brand today donated 20 Ram 1500 Tradesman trucks and $100,000 to the American Red Cross to assist with relief efforts in the wake of Superstorm Sandy.

“The impact of Superstorm Sandy was widespread and the road to recovery will be long for many families,” said Neal Litvack, Chief Development Officer at the American Red Cross. “Through the generosity of its partners such as Ram and Chrysler Group, the American Red Cross is responding with shelter, food and emotional support, helping families and communities with their most critical needs now, and as they begin to move toward recovery.”