Yamaha-OHV-Logo-11-10-11KENNESAW, GA – Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative awarded more than $350,000 in funds and equipment to 26 grant recipients in 2016. The final grants for 2016 comprised more than $73,000 awarded to four recipients, including support for both National Hunting and Fishing Day (NHF Day) and the Progressive Agricultural Foundation’s Safety Day program.

“For a decade, Yamaha has been supporting National Hunting and Fishing Day’s message of responsible outdoor recreation and open access, and with an Access Initiative grant to the Progressive Agricultural Foundation, we extend that message to families and youth in the farming and ranching communities across the country,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager. “With the challenges facing access to our nation’s land, the Yamaha Outdoor Access Initiative remains a steadfast resource supporting those working to responsibly, safely and sustainably protect and expand the opportunities for enjoying the outdoors.”

Hoyer-2-Timbersled-Dirt-Bike-1-30-2017
Snow BikeCross made its debut at X Games 2017, showing that dirt bike racers can still get on the track even if it’s snowing. The racing in the new event was great to watch, with both veterans and youngsters taking on the track in Aspen, Colorado, over ht weekend.

Yamaha Roadbike offroad
We have know idea what is going on in this video or why the driver of this Yamaha YZF-R25 is off-road.  As you can see from their struggle, bad things happen when street bikes go off-road. Enjoy the sillyness.

Dirt Bike riding dog
People train animals to do some pretty incredible things. While Roscoe might not have figured out how to work a clutch and twist a throttle yet, he certainly has his posture down pretty well and he’s great at listening to instructions.  He definitely well on his way to be a world champion dirt bike riding dog.

Tom Pages
If ever a person were to take the biggest FMX tricks from the course of history and combine them into a single run, this has got to be it. Watch as Tom Pages completes an insane line complete with front flips, body varials, a double backflip and more.

Yamaha-R1-Dirt-Track-Concept-11-21-16
To celebrates its history and the new branding image that melds both its music business and its engine and performance side, Yamaha held a press conference last week to kickoff its huge display at the LA Auto Show. We were given a preview of its new advertising campaign (“One Yamaha”) and given a closer look at the many aspects of the company (did you know they build golf carts?).

One-Yamaha-LA-Auto-Show-11-17-16
To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.

Yamaha-OHV-Logo-11-10-11KENNESAW, Ga. – September 1, 2016 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative awarded more than $95,000 in funds and equipment to six grant recipients in the second quarter of 2016. The industry’s leading resource dedicated to those who work and play outdoors, the Yamaha Outdoor Access Initiative supports off-highway vehicle (OHV) riders, as well as those who rely on access to land for camping, hunting, fishing, farming, and more.

Yamaha-Logo-10-27-11KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

Yamaha-OHV-Logo-11-10-11CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., awarded more than $290,000 in 2013 through its Access Initiative providing critical funding to OHV communities, riding groups and land managers across the U.S.  Yamaha is the industry’s leader in Guaranteeing Responsible Access to our Nation’s Trails (GRANTs), supporting the program’s mission of safe, responsible riding and open, sustainable OHV access to trails and riding areas nationwide since 2008.