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To celebrates its history and the new branding image that melds both its music business and its engine and performance side, Yamaha held a press conference last week to kickoff its huge display at the LA Auto Show. We were given a preview of its new advertising campaign (“One Yamaha”) and given a closer look at the many aspects of the company (did you know they build golf carts?).

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To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.

Yamaha-OHV-Logo-11-10-11KENNESAW, Ga. – September 1, 2016 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative awarded more than $95,000 in funds and equipment to six grant recipients in the second quarter of 2016. The industry’s leading resource dedicated to those who work and play outdoors, the Yamaha Outdoor Access Initiative supports off-highway vehicle (OHV) riders, as well as those who rely on access to land for camping, hunting, fishing, farming, and more.

Yamaha-Logo-10-27-11KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

Yamaha-OHV-Logo-11-10-11CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., awarded more than $290,000 in 2013 through its Access Initiative providing critical funding to OHV communities, riding groups and land managers across the U.S.  Yamaha is the industry’s leader in Guaranteeing Responsible Access to our Nation’s Trails (GRANTs), supporting the program’s mission of safe, responsible riding and open, sustainable OHV access to trails and riding areas nationwide since 2008.

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Yamaha Factory Racing’s Olivier Pain has taken a hard won podium with third overall in the 2014 Dakar Rally today after 13 extremely challenging stages. Pain engaged in a close battle with teammate Cyril Despres over the last 157 kilometres of the final special, coming home in second to finally win the third place on the podium. Pain had been 40 minutes back from the podium on the rest day, making his attack on the second half of the Rally even more impressive.

Despres had been on track to win his third special aboard his YZ450F machine in a week today to finish just behind Olivier in fourth place in the overall standings. Unfortunately a five minute penalty for speeding resulted in a drop from first on the special to fifth. Despres retained fourth in the standings, less than 15 minutes from second place. The five-time Dakar winner made an impressive comeback over the rally, having been in 12th at the end of stage five and 11th on the rest day. Despite some issues and time penalties, the 2013 champion’s first Dakar with Yamaha showed great potential, with riding hours comparable to the first and second placed riders.

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A great performance today by the Yamaha Factory Racing riders saw Cyril Despres take his second special stage victory of the 2014 Dakar Rally. Despres had moved into the lead of the special by the second checkpoint and moved into a neck and neck battle with Coma, managing the fastest time of the two to seal the win. The stage victory moves Despres from sixth up to fourth in the overall standings, just 14 minutes from second position with one 350km special stage left to run tomorrow, El Salvador to La Serena.

Fellow rider Olivier Pain was less than six minutes behind Despres in third position. Pain’s result was doubly impressive considering the Frenchman had not one but two falls during the stage, bending his handlebars in the first. The third place finish moves Pain up to third overall in the standings and a provisional podium finish for the 2014 Dakar.

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Yamaha Factory Racing’s Cyril Despres enjoyed another day battling at the front of the lead group of riders today on stage 11 of the 2014 Dakar Rally. The exhausting ride covered 605km of timed special stage featuring every kind of terrain, from dunes to rios. The five-time Dakar winner opened the piste for 400km before dropping slightly to finish just 2mins 31secs behind Marc Coma in first, though Dakar organizers assessed a 15-minute penalty for Coma that gave Despres the eventual win.

Teammate Olivier Pain was also on form, completing the 11th special stage in third position behind Despres, 5mins 28secs from the front. The result moves the Frenchman closer to a possible Dakar podium. Sitting in fourth in the overall standings he is now just 13mins 44secs from third.

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Strong rides by both Cyril Despres and Olivier Pain on stage ten of the 2014 Dakar Rally have seen them move further up the overall standings today. The 631km special stage between Iquique and Antofagasta required all the skill of the Yamaha Factory Racing riders to conquer the fesh-fesh and sand along the coast line of Chile. Despres was the fastest Yamaha rider of the day, completing the timed section in third to move up two places in the overall standings to sixth. Despres is now just 26 minutes and 24 seconds from the top three.

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MEDFORD, OR
– Motorcycle Superstore/Bell support rider Justin Brayton had the crowd on their feet as he held off the top Supercross riders in the world, eventually landing on the podium with a solid second place finish.

Brayton grabbed the lead out of the gate and held it for 14 of the 20 laps before three-time Supercross champion Ryan Villopoto could make the pass for first and the eventual win. It wasn’t an easy win, though, for Villopoto as Brayton pushed back hard, showing Villopoto his front wheel on the last lap and almost taking back the lead.