Kawasaki Motors Corp., U.S.A. is announcing today that Steve Austin has joined the Kawasaki STRONG family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki MULE™ PRO-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.
“Steven Austin is the perfect fit for the MULE PRO-series and the Kawasaki STRONG brand,” said Kawasaki Vice President of Marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”