American-Sand-Association-6-19-14The American Sand Association drew attention to a new threat to off-highway vehicle (OHV) access in its recent newsletter. Here’s what the ASA had to say:

In addition to the ongoing lawsuit seeking to end open riding at Ocotillo Wells State Vehicular Recreation Area (OWSVRA), the Center for Biological Diversity filed a petition on June 9th seeking the Flat Tailed Horned Lizard be listed as an endangered species. They claim that habitat loss, off-road vehicles and global warming are pushing the species towards extinction.

Bestop-Silverado-2014-6-5-14
Bestop’s new rear-mount Trekstep lets you access your bed with ease, and offers placement flexibility on 2014 Chevy/GMC 1500 pickups. The unique design features bolt-on attachment to either corner of the rear frame for a secure, rock-solid installation, and is lower than the step built into the bumper for easier access. A simple nudge with your foot and the step moves down, or up out of the way easily. Can be used with the tailgate up or down. High-strength, die cast aluminum alloy materials guarantee corrosion-free durability and function. High-grip step pad provides sure footing with 300 lb. weight capacity. Sold individually.  Covered by Bestop’s 3 year, 36,000 Mile Warranty.

MICKEY-Thompson-TOUGH-TRUCKS-5-13-14STOW, OH – Mickey Thompson Performance Tires & Wheels returns as an event title sponsor of the 2014 Tough Trucks Challenge, part of the 29th annual spring 4-Wheel Jamboree Nationals.

Scheduled May 16-18 at the Allen County Fairgrounds in Lima, Oh., the spring 4-Wheel Jamboree Nationals is expected to include more than 2,000 4×4 vehicles for a weekend full of off-road action.

The Mickey Thompson Tough Trucks Challenge showcases modified 4×4 trucks and exceptional driving skill in an obstacle course competition. The trucks participating in the event have been extensively customized to handle the incredible challenges of each course, and the fastest qualifiers compete through eliminations where side-by-side racing narrows the field to reveal the champion. Mickey Thompson will also sponsor the professionally judged Show-n-Shine competition.

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Auburn, WA
– Shining almost a half-mile of usable light, Vision X Lighting raises the bar with the all new 6.7″ Light Cannon LED light. From a single 50 watt Luminous LED, the 6.7” Light Cannon LED fires 2520′ of Usable Light (measured at 1 Lux), with more versatility than any single LED automotive light!  The 10 degree spot pattern Light Cannon is also like having 12 lights in 1! It enables optional Snap on polycarbonate cover filters to quickly change the beam pattern from Spot to Euro or Flood, while the colored filters (Clear, Blue, Yellow, or Red) can improve visibility in various conditions. The universal single bolt mounting accompanied by an available wiring harness, provides a quick, traditional installation on a multitude of applications. The patented 6.7″ Light Cannon is also backed by the Vision X Extended Warranty.

Fox-Racing-Logo-3-6-14SCOTTS VALLEY, Calif., March 6, 2014 — Fox Factory Holding Corp. (Nasdaq:FOXF) (“FOX” or the “Company”) today announced it has entered into a definitive agreement to acquire the assets of Sport Truck USA (“Sport Truck”), a full service, globally recognized distributor of aftermarket suspension solutions. Sport Truck primarily designs, markets, and distributes high quality lift kit solutions through its brands, BDS Suspension and Zone Offroad Products.

BDS Suspension offers complete, premium lift kit solutions that are distributed through knowledgeable four-wheel drive shops with the goal of making the purchasing process as easy as possible for consumers. Zone Offroad Products offers entry-level lift kit solutions of the same quality as the more full-featured BDS kits, providing complimentary product lines to dealers and consumers.

2014-ATL-Fuel-Cells-cover-1-23-14ATL Racing Fuel Cells of Ramsey, NJ is pleased to unveil its all-new 2014 race catalog. The 28-page catalog is jam-packed with informative product details and features a host of exciting new products.

To some, choosing the correct fuel cell could prove to be a daunting task. To help combat this issue, ATL provides a wide array of valuable information, including charts and graphs, to help simplify the buying process.

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Cooper Tire just announced at the 2013 SEMA Show the introduction of a new Mastercraft mud-terrain off-road tire. As the company states in a press release for the new tire, the Mastercraft Courser MXT is “Built for serious off-road performance, the Courser MXT features the latest in mud-terrain construction and performance, in addition to an aggressive off-road design.”

“With the introduction of the Courser MXT, Mastercraft is expanding its proven family of light truck products to encompass extreme off-road needs,” said Scott Jamieson, Cooper Tire’s Director of Product Management. “We are excited about showcasing it at SEMA and to give our customers an exclusive first look.”

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Cooper says the aggressively styled design of the Courser MXT is perfect for extreme off-roading performance. Its deep, functional “side biter” design enables the tires to propel through even the toughest off-road conditions with maximum traction. In addition, the Courser MXT presents enhanced stud pinning and siping for better grip on wet surfaces and in icy conditions. The Courser MXT will be available in 23 of the industry’s most popular light truck sizes in the off-road segment and is designed for today’s truck enthusiasts.

For more information on Mastercraft tires and the Courser MXT, visit www.mastercrafttires.com.

BDS-Dodge-3500-Lift-10-31-13Coldwater, MI — 2013 marks the the beginning of a redesigned front suspension on the Ram 3500 4WD trucks. After a 10 year run of 4-link front suspensions on the 3/4-ton and 1-ton trucks, the 2013 1-ton models have converted to an all new radius arm front suspension. With this redesign there are a number of challenges that face aftermarket manufacturers developing new products.

BDS Suspension released a 2″ leveling kit to fit the new 2013 Ram 3500 4wd designed to eliminate the front end rake and allow for larger tires to be installed.

Royal-Purple-8-30-11Royal Purple will host a two-day social media photo contest at the 2013 SEMA Show in Las Vegas where participants can compete for one of two $150 Royal Purple VISA gift cards.

Participants will be asked to take and submit photos incorporating the Royal Purple “I Bleed Purple” beverage koozie and post them to Twitter or Instagram using the @RoyalPurpleInc handle and tagging the photo with the hashtag #IBleedRP.

Individual gift cards will be awarded to the person that submits the best celebrity/booth photo, as well as the person submitting the most creative photo on Tuesday and Wednesday at the SEMA Show.

Toyo-Tires-Logo-5-16-11CYPRESS, CA – Toyo Tires® will have a bigger presence than ever before when the 2013 SEMA Show opens on November 5, in Las Vegas, Nevada.

Attendees will see Toyo Tires exhibits throughout the show including on the first floor of the South Hall; in the popular DUB® Live area located in the parking lot outside the South Hall; and in Toyo Tires® Treadpass™, the new passageway connecting the Central and South Halls of the Las Vegas Convention Center.  Countless booth and feature vehicles will also don Toyo tires throughout the show.