– TreadWright Tires recently announced a partnership with the Expeditionary Veterans Association (EVA) to provide tires for recreational and therapeutic outdoor excursions for veterans.  The partnership will see the Houston-based tire manufacturer provide tires to help transport veterans to outdoor activities hosted by the EVA in an effort to provide therapeutic recreation and outreach. The EVA and Treadwright are partnering to ensure veterans and active service members have programs available to assist them in their progression of their Post-Traumatic Stress Disorder (PTSD) therapy and transition into civilian life.

For the first time, Nissan is offering a new “Texas Titan” package for its 2017 Titan trucks. The new package will feature unique, customized features that set it apart from the rest of the lineup, and it will be available on two Titan grades and four Titan XD models (in both 4×4 and 4×2).

We had a few opportunities to drive the 2017 Silverado HD yesterday both on the infield (foreground) and the main track pulling a 10,000-pound trailer (background).

We had a few opportunities to drive the 2017 Silverado HD yesterday both on the infield (foreground) and the main track pulling a 10,000-pound trailer (background).

It’s a different approach than we’re used to, especially in the truck market, but Chevrolet isn’t looking to be the loudest, toughest kid on the block. In fact, while toughness is vitally important to its truck line, it isn’t aiming to be the loudest boaster of all the truck makers – it’s actually aiming to be the smartest by focusing on the heart of the market. That’s the goal with its new 2017 Silverado HD, and specifically the new fifth-generation Duramax L5P engine that powers it. Chevrolet feels its heavy-duty trucks are focused on the core of the market and improving the experience for the masses. It’s not worried about having the biggest headline grabbing numbers.

2017 Ram 1500 Lone Star Silver
Later today at the State Fair of Texas, Ram will announce the updates to its 2017 truck lineup, which includes tweaks to three of its popular models. Ram also is announcing it will offer a new Silver Edition of its Ram 1500 Lone Star, which is its best-selling truck in Texas.

To unveil its new 2017 Silverado HD and its new Duramax 6.6L V8 turbo-diesel engine, Chevrolet today set the Guinness World Records title for the World’s Largest Flag Pulled by a Moving Vehicle with the new truck.

At a press event today at the Texas Motor Speedway, Chevrolet announced the performance numbers for its new L5P Duramax diesel engine for its HD trucks. The new diesel engine will produce 445 horsepower and 910 lb.-ft. of torque.

Ford will offer its new adaptive steering technology on the all-new Ford F-Series Super Duty pickup and Ford Edge SUV to make it “easier to steer at all speeds.”

Ft. Mill, S.C.
– Continental Tire enters the all-terrain segment with the new, TerrainContact A/T. The newest addition to the Continental Tire lineup is the ideal all-terrain tire for CUV, SUV and Light Trucks with the durability to conquer dirt, gravel and grass while providing a quiet, comfortable ride on pavement. This tire strikes the perfect balance between off-road traction and on-road manners. With 2.7M miles of paved roads and 1.4M miles of unpaved roads in the U.S., this tire meets a variety of lifestyle needs.

Stow Ohio
– The popular Baja MTZP3 product line from Mickey Thompson now includes five new tall, wide sizes including the LT375/65R16 (36X15.00R16LT), 36X15.50R20LT, 38X15.50R20LT, 40X13.50R17LT and 40X14.50R20LT for today’s popular trucks, SUVs and 4x4s.

– PML recently introduced its new bolt-on replacement front differential cover for Dodge Ram 2500 (2014 and newer), and Ram 3500 (2013 and newer). The new covers were designed to fill a void left in aftermarket differential covers after Dodge chose to shift to a 12-bolt American axle 9.25” 235mm front to improve gas mileage.