Ford trucks earned top honors at the Texas Auto Writers Association’s 2016 Texas Truck Rodeo, with the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever – being named “Truck of Texas,” the most prestigious award given at the 23rd annual competition.

Ford will offer its new adaptive steering technology on the all-new Ford F-Series Super Duty pickup and Ford Edge SUV to make it “easier to steer at all speeds.”

– Ford’s new 2017 Super Duty pickups are said to be the toughest, smartest and most capable ever, and aftermarket suspension specialist Air Lift Company meets that quality with the toughest and most capable air suspension support for the latest vehicles rolling off the assembly line. Air Lift has released its new heavy-duty LoadLifter 5000(tm) and LoadLifter 5000(tm) ULTIMATE air spring series to support and protect Ford’s 2017 Super Duty F-250 and F-350 4WD pickups.

Ford announced recently that it is partnering the National Football League on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

Ford says its 2017 F-Series Super Duty lineup will boast the largest fuel tank in the segment at 48 gallons. Ford uses the longer wheelbase and wider track of the new long-box Crew Cab to fit the huge tank between the frame and driveshaft.

Visalia, Calif. –
Hellwig Products, an industry leading manufacturer of towing, hauling and performance suspension products, has released the first aftermarket helper springs for the 2017 Ford F-250 and F-350 Super Duty pickups. The Load Pro LP-25 and LP-35 Helper Springs allow Super Duty owners to better tow and haul heavy loads with improved safety, stability and comfort by maintaining a level ride height, improving overall drive control.

– Ford, America’s truck leader, is offering consumers across the United States an opportunity to test drive the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever.

2017 F-150 STX
Ford highlighting a new entry-level truck option with its new STX Appearance Package, which will be available for 2017 F-150 and Super Duty trucks. Ford says the STX Appearance Package builds on the success of the previous generation F-150 STX, but it will be the first time a Super Duty will be offered with an STX package.

It has long been the stereotype that pickup trucks are built for the tough types, the kind of people who can prepare the fields and plant the crops but aren’t clever enough to market them in the store with a catchy tagline.

It is no coincidence that these stereotypes exist, considering for many years trucks were simply measured by their toughness. How clever and intuitive its systems operated were of no concern, as long as the rig could do the job whenever it was called upon.

Ford unveiled the payload and towing capability of its new F Series heavy-duty Super Duty trucks, claiming the “most towing and hauling capability and the most horsepower and torque of any heavy-duty pickup truck,” which includes a whopping 925 lb.-ft. of torque and 32,500 pounds of max towing capacity.