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After a number of prototypes spotted over the past year, it’s finally here: Chevrolet has officially unveiled its new Colorado ZR2 off-road truck at a press event in Los Angeles tonight during the opening week of the LA Auto Show.  

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U.S. sales of mid-size pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, mid-size pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

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For the automotive aftermarket, SEMA is all about showing off the latest and greatest gear, and more often than not that comes in the form of vehicle builds around the Las Vegas Convention Center. There’s everything from mild to wild, but there’s also plenty of trucks and SUVs that go so far over the top that they reach a level of absurdity.

That leads us to this collection of trucks. Although fitted with suspension lifts and aftermarket wheels, in spite of the aggressive tires these trucks and Jeeps at the 2016 SEMA Show will live their lives on asphalt and never see the dirt.

Silverado HD Carhartt Concept
Chevrolet recently unveiled its newest heavy-duty concept truck for the 2016 SEMA Show, a 2017 Silverado 2500HD Carhartt concept truck built to tackle the toughest jobs.

We had a few opportunities to drive the 2017 Silverado HD yesterday both on the infield (foreground) and the main track pulling a 10,000-pound trailer (background).

We had a few opportunities to drive the 2017 Silverado HD yesterday both on the infield (foreground) and the main track pulling a 10,000-pound trailer (background).

It’s a different approach than we’re used to, especially in the truck market, but Chevrolet isn’t looking to be the loudest, toughest kid on the block. In fact, while toughness is vitally important to its truck line, it isn’t aiming to be the loudest boaster of all the truck makers – it’s actually aiming to be the smartest by focusing on the heart of the market. That’s the goal with its new 2017 Silverado HD, and specifically the new fifth-generation Duramax L5P engine that powers it. Chevrolet feels its heavy-duty trucks are focused on the core of the market and improving the experience for the masses. It’s not worried about having the biggest headline grabbing numbers.

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To unveil its new 2017 Silverado HD and its new Duramax 6.6L V8 turbo-diesel engine, Chevrolet today set the Guinness World Records title for the World’s Largest Flag Pulled by a Moving Vehicle with the new truck.

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At a press event today at the Texas Motor Speedway, Chevrolet announced the performance numbers for its new L5P Duramax diesel engine for its HD trucks. The new diesel engine will produce 445 horsepower and 910 lb.-ft. of torque.

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Texans like trucks. They use them for work, play and as family cars, and the versatility of trucks is why Texas consistently has some of the strongest truck sales in the nation. To help build on the community of truck lovers in the lone star state, Chevrolet recently launched Truck Legends, which is describes as “an exclusive community recognizing customers in the heart of truck country.”

Warn-Industries-Ascent-Bumper-6-3-16Clackamas, OR – To complement its Ascent Front Bumper lineup, Warn Industries has just released the Ascent Rear Bumper for full-size pickups. Like the front bumpers, the rear models offer exceptional durability, rugged good looks, and improved off-pavement capability for Chevrolet, Ford, and Ram pickup trucks.

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Chino Valley, AZ
– OR-Fab designed a heavy-duty 3/16-inch thick steel skid plate for the Diesel Exhaust Fluid (DEF) tank on 2011 to 2016 model Chevrolet/GMC 2500 and 3500 HD Duramax pickups. The skid plate protects the tank when the vehicle is subjected to off-road conditions and delivers piece of mind to anyone worried about damaging the tank while off-roading, or from debris that might be kicked up by the passenger side tire.