Dealer Services International (DSI) is proud to introduce the COMMANDO Jeep Wrangler concept vehicle. Inspired by the original Hendrick COMMANDO tactical vehicle, this dynamic on- and off-road performance platform was exclusively unveiled at the 2015 Easter Jeep Safari in Moab, Utah.


In another story from this year’s Easter Jeep Safari, we explored the notion that the Wrangler Africa Concept is toying with future changes we could see on the next-gen Wrangler. The Grand Cherokee Overlander Concept subtly does the same thing by exploring a tweak to the suspension system that Jeep hasn’t publicly done before.

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Jeep Wrangler Red Rock Responder Concept

Jeep Wrangler Red Rock Responder Concept

Story and Photos by Jaime Hernandez

Taking your Jeep to the next level has never been easier. The explosion in popularity of the four-door Wrangler Unlimited has spawned a massive offering of parts in the aftermarket. But instead of having to go through an outside party to modify your Jeep, Mopar’s new line of Jeep Performance Parts (JPP) offers upgradable options that you can have installed at your local dealership or performance parts shop.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.


Photo: Bloomberg

According to report today from Automotive News, Mercedes-Benz plans to launch its first pickup truck by 2020, but unless you live overseas on in Latin America, it’s not clear whether North America will be seeing it.

Although there were a handful of nice 2015 Ford F-150 builds at the 2014 SEMA Show, one of the first trucks that caught our attention was this unique, eye-catching blue truck built by Trent’s Trick Upholstery and A.R.E. Accessories. Based on a 2015 Ford F-150 Platinum 4×4 SuperCrew, the Extreme Sports Project Truck certainly garnered its share of attention at the show, as it was selected for the Top 10 Mothers Choice Award at the show.


Here is your chance to win a true SEMA dream machine, the WD-40 Specialist Xtreme Machine.

The Ram 2500 Outdoorsman concept truck shows just how capable, and functional, a 2500 can be for off-roaders and hunters when outfitted with Mopar and aftermarket parts. Ram says this truck was inspired by its relationship with outdoors outfitter Mossy Oak who helped created the truck’s unique color that’s aptly called “Swamp Thing Green,” which features a blend of camouflage details incorporated into the hood, roof and lower body of the truck.

Jeep always enjoys a massive presence at the SEMA Show in Las Vegas, and the 2014 edition is no different.

Bro-Dozer Supreme.

Bro-Dozer Supreme.

The SEMA Show covers more than 1.1 million square feet of space inside and outside of the Las Vegas Convention Center. Years ago the off-road market only occupied a small portion of the SEMA floor, but the last few years have seen a big surge.