Hurricane, UT
– Trail Hero wrapped up Saturday with a full day of trail rides, plus Bounty Hill and the Lasernut Rock Race followed by closing ceremonies in downtown Hurricane.

Chandler, AZ
— Wether they are pro racers or pit moms, women are uniting this weekend to win the battle against breast cancer. Since 2005, the Mojave Off-Road Racing Enthusiasts (M.O.R.E.) Powder Puff event has been raising money and awareness to beat breast cancer. On Saturday, October 15, a full field of female racers head to the desert just outside Barstow, CA, to race towards a cure and once again DragonFire is proud to be participating.

Polaris-12-2-11Polaris Industries Inc. just announced this morning that it has agreed to purchase  Transamerican Auto Parts Company (“TAP”), a privately held, vertically integrated manufacturer, distributor, retailer and installer of off-road Jeep and truck accessories, for $665 million. In a press release sent out this morning, Polaris notes the purchase price implies “a multiple of approximately 9.0 times TAP’s EBITDA for the 12 months ended September 30, 2016.”

TAP sells and installs an extensive line of accessories for Jeep and truck enthusiasts, including products manufactured under its seven aftermarket brands that include Pro Comp, Rubicon Express, Smittybilt, Poison Spyder, G2, LRG and Trail Master. Transamerican Auto Parts is the largest retailer and installer in the North American market, selling through its own retail and on-line network while also supporting numerous independent accessory retailers/installers. In the last year, ending September 30, 2016, TAP has generated approximately $740 million in sales.

― To recognize the importance that racing in the Baja peninsula has had for the brand, BFGoodrich Tires has put together an enhanced contingency program for racers at the 49th Annual SCORE Baja 1000.

BFGoodrich will award $10,000 in contingency money to the overall winners of the race running exclusively on their tires.

SCORE-Baja-1000-49th-9-12-16ENSENADA, Mexico — As entries continue to arrive from all across the United States and from around the world, the drawing for starting positions will be held on Thursday for next month’s 49th annual SCORE Baja 1000, the granddaddy of all desert races. The final round of the four-race 2016 SCORE World Desert Championship will be held Nov. 15-20 in Ensenada, Mexico.

The oldest continuous-running, most prestigious and most rugged desert race in the world, nearly 250 entries, from 35 U.S. States and 15 countries are expected to participate in classes for cars, trucks, UTVs, motorcycles and quads in this year’s celebration of the iconic SCORE Baja 1000.

Jim Beaver’s Project Action is now live and in its fifth week.  With marquee guests Ken Block, Jason Ellis, and Street League Champ Sean Malto appearing on air in the first few episodes, and the Sara Price story on tap for this week, Jim Beaver’s Project Action is already cracking the top 25 most downloaded sports podcasts on iTunes and becoming the definitive action sports podcast available online.

Hurricane, UT
– Trail Hero continued Friday with trail rides across the southern Utah landscape outside Hurricane. Friday also included the Low Range Off-Road and Red-Desert Off-Road Bounty Hill climb, which proved to be a bit harder than everyone anticipated.

– Yamaha’s supported Side-by-Side (SxS) racer Dustin Nelson has won the Lucas Oil Regional Off-Road Racing Series of Southern California, followed by Yamaha-supported Corry Weller in the Production 1000 class. The two held the first and second place spots in the series standings the entire season piloting Yamaha’s YXZ1000R pure sport SxS.

– BOLT Locks will host two special celebrity guests at BOLT’s Booth #33199, located on the top floor of the South Hall at the 2016 SEMA Show in Las Vegas.

The inaugural All-Pro Off-Road Trail Breaker Challenge brought the top 10 competitors from around the world to tackle a slot canyon in Sand Mountain SRMA (Special Resource Management Area). The canyon has never been driven, or even thought about being driven, until Trail Hero.