Rigid-Chase-2016-SEMA-11-24
The Specialty Equipment Marketers Association (SEMA) show is the largest automotive trade show in the world, and over 100,000 people descend on Las Vegas each year to see the latest products and vehicle builds. RIGID was among thousands of automotive equipment manufacturers that debuted new products and accessories at the show, all ofwhich were judged by several different organizations and criteria. During the 2016 SEMA Show three new RIGID products were awarded for their quality, innovation, and appeal by members of the media and industry experts.

Shortest Offroad Race
We’re not real really sure what you call this particular format but “trench racing” seems to fit the bill, and it’s probably the world’s shortest off-road race to boot. It’s interesting to note the different strategies of the drivers in this video. Some enter fast only to bounce off the opposite wall, while others crawl off the ledge and maintain a steady speed up the other side. Regardless, our hat’s off to whoever came up with this unique and very spectator friendly sport, also known as the world’s shortest off-road race. Check it out.

Rob-MacCachren-BFGoodrich-Baja-1000-11-21-16
BFGoodrich Performance Team member Rob MacCachren fought the grueling conditions of the 854-mile course to make history in claiming his third consecutive SCORE Baja 1000 overall win. MacCachren joined forces with Jason Voss, who also partnered with MacCachren for the 2014 SCORE Baja 100 win, to bolster a team that took the win by nearly 27 minutes. The win culminates a year of recognition of 40 years of SCORE Baja racing for BFGoodrich Tires and marks the company’s 28th overall Baja 1000 win and 87th win on the Baja peninsula.

Yamaha-R1-Dirt-Track-Concept-11-21-16
To celebrates its history and the new branding image that melds both its music business and its engine and performance side, Yamaha held a press conference last week to kickoff its huge display at the LA Auto Show. We were given a preview of its new advertising campaign (“One Yamaha”) and given a closer look at the many aspects of the company (did you know they build golf carts?).

Rob-macCachren-SCORE-Baja-1000-11-21-16
DETROIT, (November 21, 2016)
– Brembo, the world leader and acknowledged innovator of brake technology for automotive vehicles was the stopping force for Rob MacCachren’s Rock Star Energy Ford F150 Trophy Truck as the overall winner of the 49th running of the SCORE International Baja 1000 this morning.

2016 SCORE Baja 1000

Rob MacCachren earns his third straight victory at the SCORE Baja 1000. Photo: GETSOMEphoto.com

The 49th running of the SCORE Baja 1000 completed this past weekend, with Rob MacCachren earning his third straight overall and Trophy Truck victory at the race. MacCachren partnered with Jason Voss to secure the victory on the 854.5-mile course that began and ended in Ensenada, Baja California, Mexico.

One-Yamaha-LA-Auto-Show-11-17-16
To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.

Bryce_Menzies-Mini-Dakar-2017-11-17-16
Earlier this week, Mini unveiled the new Mini John Cooper Works Rally, and just yesterday the first photos were released showing off the livery for the Mini that Bryce Menzies will race in the 2017 Dakar Rally.

Hall-Donaghe-Rebelle-Rally-10-17-16
On the heels of a successful launch of the inaugural Rebelle Rally Presented By Hoehn Adventures, the 2017 edition will return to California and Nevada Oct. 12-22, 2017. Registration officially opens on November 15th with 60 coveted team spots up for grabs.

SCORE-Baja-1000-49th-9-12-16ENSENADA, Mexico — While deservedly grabbing the majority of the headlines will be the battle in the marquee SCORE Trophy Truck division for 850-horsepower high-tech, unlimited production trucks, this week’s internationally-televised iconic 49th annual SCORE Baja 1000 desert race will also include everyman racers from across the U.S. and around the world along with nearly two dozen cross-over racers from other motorsports disciplines as well as business leaders and entertainers.

Season finale of the four-race 2016 SCORE World Desert Championship, this year’s competition will be a loop race, starting and finishing in Ensenada, Baja California, Mexico, 65 miles south of the U.S. Border at San Diego.