CYPRESS, Calif. – May 29, 2014 – Yamaha Motor Corp., U.S.A., announces the expanded platform for its GRANT (Guaranteeing Responsible Access to our Nation’s Trails) program, along with a new name: Outdoor Access Initiative. Designed to extend support to off-highway vehicle (OHV) users in a wider variety of outdoor activities, the Yamaha Outdoor Access Initiative remains the industry leader in supporting safe, responsible use and open sustainable access to trails and riding areas.
“Yamaha is the leader in supporting our industry and customers on OHV issues as well as conservation, land access and safe, responsible use of ATV and SxS vehicles – whether in recreation, hunting or agricultural settings,” said Mike Martinez, Yamaha’s ATV/SxS group Vice President. “The GRANT program always has welcomed applications from diverse groups. With this new name, we make it clear that the Yamaha Outdoor Access Initiative actively encourages the submission of projects that support safe, responsible use of OHVs as well as sustainable access to land for all outdoor enthusiasts.”
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