Dragon-Fire-YXZ1000R-Spare-tire-Carrier-4-4-16
Chandler, AZ
— From bumpers to lap belts, DragonFire has Yamaha’s YXZ1000R covered! Intended to increase the versatility of the purpose-built Yamaha YXZ1000R, the DragonFire Racing CargoRack is the newest addition to the comprehensive range of RacePace accessories designed specifically for the race-ready YXZ. Think of it as a dual-sport kit.

Lucas-Oil-Regional-12-22-11The Lucas Oil Regional Off Road Series-Southern California is pleased to welcome Yamaha Motor Corporation as the 2016 Checkered Flag Sponsor.

The “Yamaha Checkered Flag” will be waived as each of the series 150-200 drivers cross the finish line during the remaining 7 rounds at fan favorite tracks in both Lake Elsinore and Glen Helen.

BFGoodrich-THUMB-Outstanding-Trails-New-4-1-15GREENVILLE, S.C., March 28, 2016 – BFGoodrich Tires builds tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires will once again award grants of $4,000 each to four qualified and passionate off-road clubs in North America. These clubs will use their grants to continue local efforts that preserve and protect their hometown trails.

ATV-Safety-Institute-Logo-6-2-14IRVINE, Calif., March 28, 2016 – The ATV Safety Institute will provide free rider training for the third straight year during ATV Safety Week. The ASI is again working with partners across America who are volunteering to provide free ATV RiderCourses and other safety education June 3-12.

“We invite everyone with an ATV to take the first step toward safe ATV riding by taking an ASI RiderCourse. Come out to your local range, meet our instructors, have some fun, and learn.  We’re making the class available to adults, youth and families all over the country early in the riding season,” said Cam Arnold, vice president, rider training, ATV Safety Institute. “ATV Safety Week is all about learning the eight Golden Rules for safe riding, and we can think of no better way to highlight them than to offer our class at no charge.”

Kawasaki-LogoIrvine, California – Kawasaki Motors Corp., U.S.A., announced that it has launched an e-commerce platform on its official website, Kawasaki.com, supported by the integrating retail service Shopatron. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to a personal address.

All genuine Kawasaki products purchased through Kawasaki.com are shipped FREE if consumers choose to pick up their items at a local participating dealer, helping to build a stronger relationship between dealers and their customers. Direct to consumer shipping is available via standard shipping rates.

Polaris-Mint-400-2016-limited-utv-3-17-16
Minneapolis
– Nearly 50 UTVs converged on Las Vegas for the 2016 Polaris RZR Mint 400 Presented by BFGoodrich Tires. When the dust settled, Polaris RZRs would sweep both the Pro Turbo and Pro Production podiums.

Norra-mexican-1000-2016-3-15-16
(Agua Dulce, Calif.):
We wear helmets and safety gear with the hope we will never need them. The same goes with insurance. Like your helmet, good insurance gives you peace of mind. NORRA has made additional coverage available to make sure competitors are adequately covered during the Mexican 1000.  NORRA’s event insurance covers accidents on a hot race course only. Registered event participants in a registered event vehicle are covered for up to 6000 in medical insurance for stabilization and civil liability coverage.

Mint-400-Sin-City-Whiskey-2016-3-10-16
The Mint 400 has released its new Limited Edition 2016 Mint 400 Sin City Premium Whiskey. Bottled in a heavy vintage apothecary style glass bottle and wrapped in a custom Mad Media designed label, the limited-edition batch of 500 bottles are truly a collectors item. The six-year-old premium-aged American Whiskey has been laid down for an extra two years in rye barrels to create a smooth medium bodied whiskey with an upfront citrus nose and strong rye flavor, finished by slight vanilla notes.

NORRA-Dirt-Bike-2016-10-12-15
(Agua Dulce, Calif.):
After taking part in a legendary rally like NORRA’s Mexican 1000, it’s fitting that the awards ceremony is equally as celebrated. Navigating the length of the Baja Peninsula on your motorcycle, in your UTV, vintage race vehicle or modern race car demands a festive moment to relax, rejoice with new friends and old, and to bask in the accolades you have earned.

WORCS-Polaris-RZR-3-4-16
This past weekend, Polaris RZRs would line up at the San Felipe 250 and the third round of the WORCS Round 3, and in both races RZRs would end up atop the podium.