Kawasaki recently announced the expansion of its Mule Pro family for 2017. Although only in its third year, Kawasaki now offers 16 different models, which include three-seat models (Mule Pro-FX), six-seat UTVs (Mule Pro-FXT), and also diesel models (Mule Pro DX and DXT). The newest model added to the Kawasaki lineup for the coming year is the 2017 Mule Pro-FX Ranch Edition.
IRVINE, Calif. – This year marks fifty years of Kawasaki Motors Corp., U.S.A.(KMC), and to kick off the party, Kawasaki is throwing a celebration: the Golden Anniversary Sales Event Open House, scheduled for the weekend of June 11-12. This weekend-long celebration is to thank Kawasaki’s devoted dealers and customers for 50 years of loyalty and support for the brand. Select dealers throughout the country will celebrate by hosting open house events, including demo rides. Check with your local dealer to see what fun they’ll be having.
Irvine, California – Kawasaki Motors Corp., U.S.A., announced that it has launched an e-commerce platform on its official website, Kawasaki.com, supported by the integrating retail service Shopatron. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to a personal address.
All genuine Kawasaki products purchased through Kawasaki.com are shipped FREE if consumers choose to pick up their items at a local participating dealer, helping to build a stronger relationship between dealers and their customers. Direct to consumer shipping is available via standard shipping rates.
IRVINE, Calif. — Kawasaki is celebrating 50 years in the U.S. in 2016. The company noted in a press release that yesterday exactly 50 years prior, on March 1, 1966, American Kawasaki Motorcycle Corp. (AKMC) opened for business in Chicago. The company resided in a modest sales office at 208 South La Salle Street and a two-story parts warehouse at 2860 North Lincoln Avenue. Formerly the site of a meat-packing plant, the warehouse needed serious renovation, but the price was right for a company trying to gain a toehold in a vast new country. Welcomed by Tony Watanabe with Ted Tazaki, who led the charge to establish the Chicago office, just 50 people attended the grand opening, held at the nearby Continental Hotel. But it was the right crowd, including the banks, trading companies and distributors that would support the company’s early efforts in America.
Lake Elsinore, CA – The Teryx Girls had an adventurous 2015 and are ready to make 2016 even more exciting as Sara Price and Erica Sacks are committed to the Ultimate Desert Race the 2016 King of the Hammers. This all-new challenge will test the girls physically and mentally as they race through Johnson Valley, California speeding through open desert and slowly tackling the technical rock crawling sections of the course. The King of the Hammers is a true test of (wo)man and machine as last year only three of the 51 entrants finished the race in 2015.
Irvine, Calif. – Kawasaki Motors Corp., U.S.A., recently announced the location of its new North American corporate headquarters at 26972 Burbank, Foothill Ranch, California, 92610. A staple in Orange County since 1969, Kawasaki reaffirms its commitment to the community with a new 15-year lease on a 200,000 square-foot facility just four miles from its current location in Irvine. Kawasaki celebrates its 50th Anniversary in the U.S. in March, 2016, and will move into the fully-renovated complex in Summer 2016.
“Our purpose in securing a new corporate headquarters is centered around two primary objectives,” said Masa Nakagawa, President and CEO, Kawasaki Motors Corp., U.S.A. “First, with more than 300 of our staff being based in or around Orange County it is critical that our new location remain central to the community. Second, as Kawasaki celebrates its 50th Anniversary in the U.S. in 2016, we wanted to cultivate a new environment that creates and exemplifies the Kawasaki brand and products, and we believe this new space will do just that.”
In this new position, Jacobs will be responsible for the strategic development of Kawasaki’s government and fleet sales initiatives with the primary purpose of growing brand awareness for Kawasaki side x side vehicles, while increasing side x side business for KMC and its independent dealer network.
March 1, 2016 marks the 50th anniversary of Kawasaki’s presence in America As part of the commemoration of this corporate milestone, Kawasaki is pleased to introduce an all-new visual identity to the brand, which will be featured at dealerships nationwide this fall.
Kawasaki Motors Corp., U.S.A. has announced that it has entered into an agreement to be the Official Utility Vehicle of the Texas Trophy Hunters Association (TTHA). The Kawasaki MULE PRO-series vehicles will be used on the award-winning outdoor television show, TROPHY HUNTERS TV and will be featured in The Journal of the Texas Trophy Hunters magazine.
“We are excited to be working with such a widely recognized voice in the hunting community,” said Kawasaki Vice President of Marketing, Chris Brull. “The Texas Trophy Hunters Association and its events are an excellent platform for the MULE PRO-series of vehicles and the Kawasaki STRONG brand.”
Kawasaki Motors Corp., U.S.A. is announcing today that Steve Austin has joined the Kawasaki STRONG family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki MULE™ PRO-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.
“Steven Austin is the perfect fit for the MULE PRO-series and the Kawasaki STRONG brand,” said Kawasaki Vice President of Marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”