Lake Elsinore, CA – The Teryx Girls had an adventurous 2015 and are ready to make 2016 even more exciting as Sara Price and Erica Sacks are committed to the Ultimate Desert Race the 2016 King of the Hammers. This all-new challenge will test the girls physically and mentally as they race through Johnson Valley, California speeding through open desert and slowly tackling the technical rock crawling sections of the course. The King of the Hammers is a true test of (wo)man and machine as last year only three of the 51 entrants finished the race in 2015.
Irvine, Calif. – Kawasaki Motors Corp., U.S.A., recently announced the location of its new North American corporate headquarters at 26972 Burbank, Foothill Ranch, California, 92610. A staple in Orange County since 1969, Kawasaki reaffirms its commitment to the community with a new 15-year lease on a 200,000 square-foot facility just four miles from its current location in Irvine. Kawasaki celebrates its 50th Anniversary in the U.S. in March, 2016, and will move into the fully-renovated complex in Summer 2016.
“Our purpose in securing a new corporate headquarters is centered around two primary objectives,” said Masa Nakagawa, President and CEO, Kawasaki Motors Corp., U.S.A. “First, with more than 300 of our staff being based in or around Orange County it is critical that our new location remain central to the community. Second, as Kawasaki celebrates its 50th Anniversary in the U.S. in 2016, we wanted to cultivate a new environment that creates and exemplifies the Kawasaki brand and products, and we believe this new space will do just that.”
In this new position, Jacobs will be responsible for the strategic development of Kawasaki’s government and fleet sales initiatives with the primary purpose of growing brand awareness for Kawasaki side x side vehicles, while increasing side x side business for KMC and its independent dealer network.
March 1, 2016 marks the 50th anniversary of Kawasaki’s presence in America As part of the commemoration of this corporate milestone, Kawasaki is pleased to introduce an all-new visual identity to the brand, which will be featured at dealerships nationwide this fall.
Kawasaki Motors Corp., U.S.A. has announced that it has entered into an agreement to be the Official Utility Vehicle of the Texas Trophy Hunters Association (TTHA). The Kawasaki MULE PRO-series vehicles will be used on the award-winning outdoor television show, TROPHY HUNTERS TV and will be featured in The Journal of the Texas Trophy Hunters magazine.
“We are excited to be working with such a widely recognized voice in the hunting community,” said Kawasaki Vice President of Marketing, Chris Brull. “The Texas Trophy Hunters Association and its events are an excellent platform for the MULE PRO-series of vehicles and the Kawasaki STRONG brand.”
Kawasaki Motors Corp., U.S.A. is announcing today that Steve Austin has joined the Kawasaki STRONG family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki MULE™ PRO-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.
“Steven Austin is the perfect fit for the MULE PRO-series and the Kawasaki STRONG brand,” said Kawasaki Vice President of Marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”
IRVINE, Calif. (June 9, 2015) – Kawasaki has named renowned racing industry veteran Bruce Stjernstrom to lead racing operations, replacing senior racing manager Reid Nordin, who has left the company. Stjernstrom returns with 20 years of experience at Kawasaki, having previously led both the racing and marketing departments, and will report to Chris Brull, Vice President of Marketing for Kawasaki Motors Corp. U.S.A.
“Bruce brings a wealth of knowledge and business acumen to our racing program,” said Brull. “Bruce was a cornerstone of Kawasaki Team Green™, as well as leading multiple championship winning teams while directing our professional racing programs. We know he has a passion for the sport that is only matched by his passion for Kawasaki.”
Irvine, Calif. – Kawasaki IMG Motorsports drivers Sara Price and Erica Sacks accepted one of the toughest challenges in all of motorsport when they entered the 2015 Rallye Aïcha des Gazelles. Dubbed the #TeryxGirls, Price and Sachs signed up to navigate through Northern Africa in their Kawasaki Teryx while plotting their course on maps from the 1960’s. The #TeryxGirls were one of 158 teams competing from 13 different countries and are the first U.S. based team to compete in the Quad/Moto/SSV class at the rally. After a roller coaster trip though the desert, the #TeryxGirls finished seventh in their debut and collected the prize for highest finishing first time competitors in their class.
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. announced recently that they will donate a Ninja ZX-6R ‘636’ sportbike as well as a two-night stay in Kauai, Hawaii and a Kawasaki Teryx tour for two at Kipu Ranch for silent auction at the 25th Anniversary Gala for the American Indian College Fund in Los Angeles, April 11.
Proceeds from the auction of the Ninja ‘636’ and Kawasaki Teryx tour at Kipu Ranch will go to AICF’s mission of providing scholarships and other financial support to American Indian students, as well as funding American Indian Tribal Colleges, early childhood development and leadership development.
Lake Elsinore, Calif. – Team Kawasaki IMG Motorsports is just weeks away from their debut in the 25th Annual Rallye Aïcha des Gazelles in Morocco Africa, an all female race that doesn’t reward speed, rather a team’s skill at navigating the shortest distance point to point (without the aid of GPS).
Team Kawasaki IMG Motorsports will be challenged with plotting their route using only maps, a plotter and a compass on an unmarked course that can take longer than Sunrise to Sunset to reach the goal checkpoints in the day. Each morning they will receive their Map along with a Coordinate or Distance and Heading to checkpoint 1 and once there they will recieve a “Road Book” containing geographic coordinates and or headings and distance of the day’s checkpoints and last checkpoint of the day being their Bivouac where they do all they can to recover and prepare for the next day. The course is completely off-road and redesigned each year, making this rally not just physically exhausting but also mentally taxing.