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March 1, 2016 marks the 50th anniversary of Kawasaki’s presence in America  As part of the commemoration of this corporate milestone, Kawasaki is pleased to introduce an all-new visual identity to the brand, which will be featured at dealerships nationwide this fall.

Kawasaki-Texas-Trophy-Hunters-Association-6-25-15Kawasaki Motors Corp., U.S.A. has announced that it has entered into an agreement to be the Official Utility Vehicle of the Texas Trophy Hunters Association (TTHA). The Kawasaki MULE PRO-series vehicles will be used on the award-winning outdoor television show, TROPHY HUNTERS TV and will be featured in The Journal of the Texas Trophy Hunters magazine.

“We are excited to be working with such a widely recognized voice in the hunting community,” said Kawasaki Vice President of Marketing, Chris Brull. “The Texas Trophy Hunters Association and its events are an excellent platform for the MULE PRO-series of vehicles and the Kawasaki STRONG brand.”

Kawasaki-Motor-Corp-Logo-1-3-14Kawasaki Motors Corp., U.S.A. is announcing today that Steve Austin has joined the Kawasaki STRONG family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki MULE™ PRO-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.

“Steven Austin is the perfect fit for the MULE PRO-series and the Kawasaki STRONG brand,” said Kawasaki Vice President of Marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”

Kawasaki-Motor-Corp-Logo-1-3-14IRVINE, Calif. (June 9, 2015) – Kawasaki has named renowned racing industry veteran Bruce Stjernstrom to lead racing operations, replacing senior racing manager Reid Nordin, who has left the company. Stjernstrom returns with 20 years of experience at Kawasaki, having previously led both the racing and marketing departments, and will report to Chris Brull, Vice President of Marketing for Kawasaki Motors Corp. U.S.A.

“Bruce brings a wealth of knowledge and business acumen to our racing program,” said Brull. “Bruce was a cornerstone of Kawasaki Team Green™, as well as leading multiple championship winning teams while directing our professional racing programs. We know he has a passion for the sport that is only matched by his passion for Kawasaki.”

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Irvine, Calif. – Kawasaki IMG Motorsports drivers Sara Price and Erica Sacks accepted one of the toughest challenges in all of motorsport when they entered the 2015 Rallye Aïcha des Gazelles. Dubbed the #TeryxGirls, Price and Sachs signed up to navigate through Northern Africa in their Kawasaki Teryx while plotting their course on maps from the 1960’s. The #TeryxGirls were one of 158 teams competing from 13 different countries and are the first U.S. based team to compete in the Quad/Moto/SSV class at the rally. After a roller coaster trip though the desert, the #TeryxGirls finished seventh in their debut and collected the prize for highest finishing first time competitors in their class.

Kawasaki-Motor-Corp-Logo-1-3-14IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. announced recently that they will donate a Ninja ZX-6R ‘636’ sportbike as well as a two-night stay in Kauai, Hawaii and a Kawasaki Teryx tour for two at Kipu Ranch for silent auction at the 25th Anniversary Gala for the American Indian College Fund in Los Angeles, April 11.

Proceeds from the auction of the Ninja ‘636’ and Kawasaki Teryx tour at Kipu Ranch will go to AICF’s mission of providing scholarships and other financial support to American Indian students, as well as funding American Indian Tribal Colleges, early childhood development and leadership development.

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Lake Elsinore, Calif.
– Team Kawasaki IMG Motorsports is just weeks away from their debut in the 25th Annual Rallye Aïcha des Gazelles in Morocco Africa, an all female race that doesn’t reward speed, rather a team’s skill at navigating the shortest distance point to point (without the aid of GPS).

Team Kawasaki IMG Motorsports will be challenged with plotting their route using only maps, a plotter and a compass on an unmarked course that can take longer than Sunrise to Sunset to reach the goal checkpoints in the day.  Each morning they will receive their Map along with a Coordinate or Distance and Heading to checkpoint 1 and once there they will recieve a “Road Book” containing geographic coordinates and or headings and distance of the day’s checkpoints and last checkpoint of the day being their Bivouac where they do all they can to recover and prepare for the next day.  The course is completely off-road and redesigned each year, making this rally not just physically exhausting but also mentally taxing.

Kawasaki says its fans will have opportunity to get up close and personal with PBR’s official side x side, the MULE PRO-FXT. Photo Courtesy of Kawasaki

Kawasaki says its fans will have opportunity to get up close and personal with PBR’s official side x side, the MULE PRO-FXT. Photo Courtesy of Kawasaki

Kawasaki is pleased to announce it will be the presenting sponsor of the ever-popular Professional Bull Riders (PBR) event, Iron Cowboy VI, in Arlington, TX.

Kawasaki-Motor-Corp-Logo-1-3-14IRVINE, Calif. — Kawasaki Motors Corp., U.S.A. (KMC) announced recently that after 28 years of providing excellent coverage to Kawasaki customers, the Good Times™ Protection Plan (GTPP) has been rebranded as Kawasaki Protection Plus (KPP).

Kawasaki Protection Plus offers all of the same great factory backed coverage and extended service contract programs as GTPP, but through our partnership with Service Group has added new products including GAP, Tire & Wheel, Prepaid Maintenance as well as all-encompassing coverage for other OEM brands in the form of Preferred Protection Plus.

Kawasaki-Motor-Corp-Logo-1-3-14IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. (KMC) has announced that Masafumi “Masa” Nakagawa will succeed Takeshi “Tak” Teranishi as president of the company, effective April 1.  Nakagawa, who spent six years at KMC’s Irvine headquarters in the late 1990s, will transition to his new position when Teranishi, who joined KMC in 2009, leaves to assume the presidency of Kawasaki Motors Corporation Japan.