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Toyota has a long, storied history in building off-road vehicles, which all started when the Japanese brand decided to build a competitor to the American Jeep.

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Some trucks are just smarter buys…

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Toyota is well-known for reliability, which is a major factor to think of when buying a truck. But another factor is resale value, which can really pay off in the long run. Here we meet two Toyota Tundra owners—Eddie and Shane—and present them with the prizes of a lifetime, which represent the retained value at resale by buying a Toyota Tundra instead of the competition. It’s why Toyota Tundra is not only a tough truck, but a smart buy as well.