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Chevrolet announced this morning the starting price for the new off-road version of its mid-size Colorado pickup, the ZR2. The starting MSRP for the 2017 Chevy Colorado ZR2 trim is $40,995 including a $940 destination fee.

“ZR2 is truly a segment of one and does everything well — from traversing heavy two-track trails to high-speed desert running and full-on rock crawling,” said Sandor Piszar, Chevrolet Trucks marketing director. “We’re thrilled to be able to offer it for more than $2,500 less than the next closest comparable vehicles. Taken in the context of serious off-roading, $2,000 will buy you 50 years of annual passes to Arches National Park in Moab, Utah.”

MORE: 2017 Chevy Colorado ZR2: 5 Things You Need to Know

The ZR2 will only be offered in a 4×4 package, and it will come packed with a host of standard features that include: Rear Vision Camera; Trailering Package, which includes tow/haul mode, a trailer hitch, 7-pin connector and integrated trailer brake controller; spray-on bedliner; leather seats; heated driver and passenger front seats; wireless phone charging; all-terrain spare tire with unique ZR2 wheel; OnStar 4G LTE with built-in Wi-Fi; remote keyless entry and remote vehicle starter system, and a host of other features.

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“Some vehicles that customers might cross-shop with ZR2 can spec out as much as $26,000 more than our truck — or the price of a well-equipped 2017 Colorado. When you buy a ZR2 at the starting price of $40,995, you are getting all of the significant off-road technologies standard with the vehicle, as well as an eight-speed automatic transmission and a wealth of other features at no additional cost.”

The ZR2 will comes standard with the 3.6L V6 engine, though it will be offered with an available 2.8L Duramax turbo-diesel engine. The ZR2 will also offers the choice of crew- or extended cab configurations. There are a few other options as well, including a 7-speaker Bose premium audio system, bed-mounted spare tire carrier, and full-length black vinyl floor (at no additional cost).

Chevrolet says the ZR2 will make is way into dealership this spring.

MORE COLORADO ZR2 NEWS
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2017 Chevy Colorado ZR2: 5 Things You Need to Know

5 Things: Chevrolet Colorado ZR2 vs. Toyota Tacoma TRD Pro

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