Ram trucks is putting aside the recent EPA allegations regarding its diesel trucks and is looking to highlight the hard-working nature of the trucks in its lineup. Ram recently unveiled two new commercials featuring the Ram 1500, 2500 and 3500 pickup trucks.

These two new 30-second advertisements are called “Long Live Ram” and “Skate,” and both launched this past weekend during NFL football playoffs. Ram says the commercials will air broadcast and cable programming throughout 2017, with additional ads coming in the weeks ahead.

Check out Long Live Ram here:

The Long Live video is set to a version of Bob Dylan’s timeless “Forever Young” song, which Ram notes is performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb at his famed “Historic Studio A” in Nashville. The video, seen above, shows Ram trucks supporting families, farmers and first responders. The videos highlights a Ram 2500 with both a 6.4-liter HEMI V-8 engine, the four-corner air suspension of a Ram 1500 and the available Cummins engines in Ram Heavy Duty trucks.

In the “Skate” commercial, Ram trucks clear the way for the town to get together and enjoy ice skating on a lake. The video is set to “Forever Young,” which highlights both the youthful joy of the town going for a skate and also touches on the life span and capability of the Ram trucks in the commercial.  Each video ends with “America’s Longest-lasting Pickups” and brand tagline “Guts.Glory.Ram.”

Check out Skate here:

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