SCORE-Logo-12-5-11RENO, Nev., USA — With a major spotlight on the surprising victory by Texas’ Billy Wilson and the tortuous effect of the brutally-tough race course for the recent 30th annual SCORE San Felipe 250 that opened the 2016 SCORE World Desert Championship, Volume 2, No. 3 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the four-race SCORE World Desert Championship, is now live.

The new magazine can be seen on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.

The digital magazine, which has seen audited totals of unique viewers for SCORE Journal that reaches over 1.7 million in unique viewers per issue with an average engagement time of 51 minutes, is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website has reached 3.5 million monthly unique viewers.

VIVA BAJA
“SCORE Journal continues to build an ever-expanding reader base globally that showcases the world’s foremost desert racing organization and the highly-visible SCORE World Desert Championship,” said Jim Ryan, SCORE Director of Marketing and Sales. “Issue No. 3 of 2016 is a superb reading and visual experience for our world-wide audience with detailed in-depth features, the latest SCORE News, colorful video links and extensive coverage of the recent 30th anniversary of the SCORE San Felipe 250.”

INSIDE VOL. 2, NO. 3
Vol. 2, No. 3 of the SCORE Journal is again filled with several interesting features, multiple video links, includes an recap of the season-open SCORE San Felipe 250 which turned 30 this year, a very special up-close story with Billy Wilson who hung in there, stayed consistent and as the favored leaders endured mechanical maladies, masterfully maneuvered himself around the rugged race course to win the overall and SCORE Trophy Truck title in the No. 15 Bevly Wilson Motorsports Chevy Silverado.

SCORE News includes several items including a report on Mexico’s top gun Gus ‘Tavo’ Vildosola Jr, who didn’t win the SCORE San Felipe 250 for the fourth consecutive year, but he did win the inaugural King Shock Zone bonus purse of $4,000.

Also in the SCORE News section in this SCORE Journal is the official announcement that the BCII TV-produced two-show on last year’s 49th SCORE Baja 1000 is one of six finalists for a prestigious Cynopsis Sports Media Award in the category of Documentary Special, 1 Hour and Over. The awards honor the most outstanding communication initiatives, programming and executives in the highly competitive sports media industry. Winners will be announced at an awards ceremony on April 21 at the New York Athletic Club in New York City.

The off-road marketplace is a staple of the SCORE Journal and the third issue of 2016 also includes a thorough SCORE helmet and neck restraint guide and a feature on Mexico’s Aaron Ampudia who has moved up from Class 1/2-1600 to Class 8, a ‘how to’ guide for using SCORE’s required SPOT GPS tracker device.

SCORE Journal also breaks down the expansion of the UTV classes from one to three pro classes including a new class for turbo-powered UTVs and a test report from a pre-run of the new 2016 Toyota Tacoma TRD Pro with a sneak peek at the 2017 model.

SCORE JOURNAL
The SCORE Journal, which launched in 2015, is published as 11 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and the annual SCORE Awards Night.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

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