Yokohama Tire Corporation is getting in on the action for the 50th anniversary of Easter Jeep Safari Week as it is sponsoring the Day Canyon Point Trail in conjunction with the launch of its new Geolander A/T G015 all-terrain tire we recently had the chance to drive.

Yokohama is the sponsoring the 70-mile-long Day Canyon Point Trail during EJS on the trail that offers views of the Colorado River, Moab Rim and rock formations like the Puppet Show and the Lodges.

“Yokohama is known for producing some of the most innovative tires on the market, and I can’t think of a better way to showcase the GEOLANDAR A/T G015 than in Moab,” said Alan Holtschneider, YTC director of marketing.

Yokohama noted in its press release: According to the Red Rock 4-Wheelers (RR4W), the longstanding organization that runs Easter Jeep Safari Week, sponsoring a trail helps support initiatives that benefit the off-roading community.

More Easter Jeep Safari Coverage
Photo Highlights from 2016 EJS

Moab: Strike Ravine Trail Ride Hosted by Warn, ARB and Skyjacker