RENO, Nev., USA — Amyris, Inc. recently announced that Amyris’s high-performance cleaning brand, Muck Daddy, has been named the official hand cleaner of SCORE International and the SCORE World Desert Championship.
SCORE produces the prestigious desert racing series which includes the SCORE Baja 1000, winner of the 2015 USA Today reader poll for “Top 10 Best Motorsports Races”. The five-race 2016 SCORE World Desert Championship kicks off Feb. 25-28 with the 30th SCORE San Felipe 250 and culminates with the 49th SCORE Baja 1000 from Nov. 16-20, 2016 with global broadcast coverage and syndication by the CBS Sports Network.
Muck Daddy joins an esteemed sponsor family of top brands that will receive global media exposure to millions of consumers globally throughout 2016 as part of this collaboration. Amyris anticipates that the widespread event and brand publicity via planned on- and off-line initiatives ─ coupled with broadcast coverage ─ will drive brand awareness and visibility for Muck Daddy, with the potential to rapidly escalate sales growth for Amyris and its distribution partners.
“We are pleased to have a great brand like Muck Daddy join our strong team of sponsors,” said Roger Norman, CEO/President of SCORE International. “Our race participants and millions of fans trust the brands that we choose to partner with so it was important to us that Muck Daddy products perform as advertised, and that the brand represent our values and requirements for high performance ─ and it absolutely does. We look forward to an exciting, successful year together with Muck Daddy.”
In addition to promoting the use of Muck Daddy’s bio-based cleaning products, Amyris and SCORE International have been in discussions regarding the potential use of Amyris’s cleaner-burning renewable fuels in the vehicles and power generators used in support of desert race activities.
“We’re very happy to support SCORE International and provide them with our Muck Daddy cleaning products, based on our new, highly effective, bio-based solvent technology, Myralene™ 10 solvent,” said Jason Voogt, Vice President, Performance Materials, at Amyris. “Like the drivers and pit crews of their racing teams, our products work under the most extreme, mucky conditions, where speed and performance are critically important. And, unlike other industrial cleaning brands, our products work without exposing them to yet another petroleum-based product that stinks, stings, and tears up their hands.”
Muck Daddy Products Support Being Cleaner AND Greener
Muck Daddy was created by Amyris to showcase the high-performance, eco-friendly cleaning power of its proprietary Myralene™ 10 solvent, in the hopes of replacing harsh, toxic solvents that are unpleasant to use and damage the environment. Relationships between Muck Daddy and other manufacturers that are closely involved with SCORE International are expected to give Amyris bioscientists the opportunity to discover how Myralene™ 10 and other Amyris technologies can be applied to meet specific needs in the vast racing and automotive industry.
Amyris intends to develop and commercialize a steady stream of cutting-edge new products, within the Muck Daddy brand or via co-branded products, which will provide ecologically better choices for consumers and change the cleaning industry for the better.
About Muck Daddy
Muck Daddy is a breakthrough line of high performance cleaning products based on Amyris’s proprietary Myralene™10 solvent. This revolutionary ingredient is positioned to replace harsh petroleum- and limonene-based solvents, as conscientious consumers and increasingly strict environmental regulations limit their use in consumer products. Muck Daddy’s first release, the High Performance Hand Cleaner (available with and without pumice), is USDA Certified Biobased and formulated with industrial workers’ needs and wellness in mind.
The Scrubbing Wipes can be used to clean oily, greasy dirt off hands as well as tools, parts, and surfaces. While many grease-cutting cleaners can strip and dry out skin, Muck Daddy hand cleaners also contain Amryis’s premium skincare ingredient, squalane, to moisturize and improve the condition of hands. The unique formulas smell fresh and feel great while they provide uncompromisingly effective cleaning performance.
Other products are scheduled to launch in the next few months, providing a better way for America’s industrial workforce to clean virtually everything in their shops without harmful petrochemicals.
About Amyris
Amyris is the integrated renewable products company that is enabling the world’s leading brands to achieve sustainable growth. Amyris applies its innovative bioscience solutions to convert plant sugars into hydrocarbon molecules, specialty ingredients and consumer products.
The company is delivering its No Compromise® products in focused markets, including specialty and performance chemicals, fragrance ingredients, and cosmetic emollients. More information about the company is available at www.Amyris.com.
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.