PORTER, Texas – Premium synthetic lubricant and performance chemical manufacturer, Royal Purple today announced it will debut new products, feature vehicles and host a number of celebrity signings during the 2015 SEMA Show in Las Vegas, November 3-6.

Royal Purple will hold a special press conference at its booth (#23257) in Central Hall on Tuesday, November 3 at 3:30pm, there the company will introduce its 2016 products, including the new innovative formulation of Purple Ice®.

In addition to the new products, Royal Purple will also unveil the latest build from Ridler Award winning CAL Automotive Creations – a modern twist on an early Ford Bronco. Royal Purple plans to also feature three added vehicles in its booth including the TRG-AMR No. 007 Aston Martin V12 Vantage race car, a DirtFish Motorsports rally car and a completely custom Chevrolet C-10 pickup.

Booth signings throughout the week will include some of the industry’s most well-known personalities and racers including:

Tuesday, November 3
– Courtney Hansen (TV host/personality) – 11:00am-1:00pm
– Townsend Bell (IndyCar & TUDOR United SportsCar Championship driver) – 3:00-3:30pm

Wednesday, November 4
– Kate Osborne (TV host/personality)  – 11:00am-12:00pm
– Christina Nielsen (TUDOR United SportsCar Championship driver) – 12:00-1:00pm

Thursday, November 5
– Subaru Rally Team USA (Bucky Lasek, David Higgins, Sverre Isachsen) – 11:00am-1:00pm
– Tanner Whitten (DirtFish Rallycross Driver) – 2:00-3:00pm

In conjunction with the SEMA Show, Royal Purple is set to have a presence again this year at the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center on Level 2 (booth #36023). For additional information on Royal Purple’s Royal Purple’s complete line of high performance lubricants, filters and chemical products, please visit www.RoyalPurpleConsumer.com.