Arianny-Celeste-2015-SEMA-Show-10-20-15Suwanee, GA – Omix-ADA® and Rugged Ridge® today announced that TV personality and model, Arianny Celeste, will appear as a celebrity guest at the company’s Off Road Success Center in the Upper South Hall Lobby during the 2015 SEMA Show in Las Vegas on November 3-6.

Celeste, best known as for her work as a ring girl for the UFC, also co-hosts the automotive reality TV show Overhaulin’, in which a team of builders create a complete custom car or truck in just a matter of days. Each episode of the program ends with the surprise reuniting of the vehicle’s owner with their newly made-over vehicle.

Renowned five-time “Ring Girl of the Year” winner at the World MMA Awards, Celeste first made her UFC debut in 2006. Since then, she’s gained broad recognition through features in various high profile publications, including Maxim, FHM, Sports Illustrated and Fighters Only Magazine.

“Arianny is a passionate, multi-talented automotive enthusiast, so we saw her as a natural partner for our brands – Omix-ADA, Rugged Ridge and Alloy USA,” said Henk Van Dongen, Director of Marketing at Omix-ADA. “UFC is known for having some of the world’s toughest fighters, much like Jeeps are known for being some of the world’s toughest vehicles.”

Returning for its fourth year at SEMA, the Off-Road Success Center is a space for business owners and decision makers within the Jeep and off-road market to freely exchange ideas, learn new concepts for success and network with other industry professionals. Omix-ADA’s Off-Road Success Center is open to everyone to come celebrate our veterans and Jeep heritage while learning how to thrive in the growing Jeep and off-road market.

For more information on Omix-ADA, the Off-Road Success Center at the 2015 SEMA Show, as well as upcoming contests and promotions from Omix-ADA and its family of brands, please visit or contact Omix-ADA directly at (770) 614-6101.

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