Stow, Oh. – September 24, 2015 – This year, DickCepek Tires & Wheels launched a rebranding campaign that more authentically represents the company spirit and the high-quality tire and wheel products they make. The rebranding has been incorporated into a new mobile-friendly website, enhanced social platforms, new logos, apparel and a variety of marketing elements.

Established in 1958 by avid outdoorsman Dick Cepek, Dick Cepek Tires & Wheels has long been regarded as the innovator of the original adventure tire.

“Dick Cepek was a true outdoorsman who enjoyed family camping, hunting and fishing trips that would often take him off road,” said Ken Warner, Vice President of Marketing for Dick Cepek. “That’s the spirit that founded this brand and it is important for us to convey that.”

A bold new color scheme is the centerpiece of the rebranding – representative of the outdoors and natural landscapes. The redesigned logo features a modern font and a strong focus on both the Dick Cepek name, as well as the brand’s primary product lines.

The new website offers a user-friendly experience and easy access to comprehensive product information, new photos, new video content, an event schedule, the latest news and more. It also includes an enhanced “Where to Buy” feature to help consumers find a local dealer, as well as the popular “Buy Now” feature. Visual elements have been thoughtfully designed to reflect a deep connection with nature and the excitement of outdoor adventure.

Dick Cepek Tires & Wheels offers a full line of tires, wheels, apparel, dealer display and point of purchase materials including a product catalog. For more information, visit DickCepek.com. Connect via Facebook and Instagram and Twitter.