CARSON CITY, NV (June 3, 2015) — Carson Motorsports (CMS) launches its inaugural BlueRibbon Coalition (BRC) membership program in support of BRC’s efforts to ensure continued OHV access to public lands in Nevada.

The program highlights CMS’s commitment to helping ensure continued motorized access to roads, trails and areas on lands managed by the Forest Service and BLM.
Keith Serpa, President and CEO of Carson Motorsports, states, “Considering the many current and future Forest Service and BLM planning efforts that will directly impact OHV access to roads and trails in the Carson City and Reno areas, I am proud to announce our efforts to help educate and involve our customers in helping keep trails open.  As part of our program, CMS will be including a full BRC membership with the purchase of any new motorcycle.”

“I believe that dealerships have an important role to play in land-use decisions.  This is our effort to help enhance the relationship between our customers and OHV advocacy groups,” Serpa concluded.

The BlueRibbon Coalition (BRC) is a national non-profit organization that champions responsible recreation and encourages a strong conservation ethic and individual stewardship, while providing leadership in efforts to keep outdoor recreation alive and well — all sports; all trails. With members in all 50 states, BRC is focused on building enthusiast involvement with organizational efforts through membership, outreach, education and collaboration among recreationists.1-800-BLUERIB – www.BlueRibbonCoalition.Org.