Who better to show that great things come in less-than-large packages than motocross legend Ricky Carmichael? The diminutive multi-time supercross and motocross champion, A.K.A. the G.O.A.T. (greatest of all time), partnered with Chevrolet for the 2014 SEMA Show to build a concept Colorado truck perfect for taking to the track and for hauling all of his dirt bike and mountain gear as well.

“Where I take my bikes, a full-size truck isn’t always the best solution, so a maneuverable midsize truck like the Colorado is just the ticket,” Carmichael said. “Besides a cargo bed that’s not only large enough to haul a motocross bike and a mountain bike, the Colorado has the power to confidently take them where the pavement ends.”

Starting with a Crew Cab Colorado, Carmichael opted for the long-bed 6’2” cargo bed, since it allows the space to fit items up to 8 feet long when the tailgate is down. A concept tailgate extender from Lund is fitted to the bed to help secure his dirt bike and mountain bike, while the Colorado’s CornerStep rear bumper helps make loading and unloading easier.

Focusing on the functionality of the truck bed and Chevy’s GearOn truck bed system, loading racks for his dirt bike are secured in the bed, as is a mountain bike carrier to keep his bike secure when on the road or trail. Carmichael also opted for an Accessories Sport Bar in the bed of the truck for an added level of functional customization. The Z71 wheels are uniquely painted with a high-gloss yellow paint, with the wheels fitted with more aggressive Goodyear Duratrac all-terrain tires for traction in the dirt.

The exterior of Ricky’s truck features a unique “Son of a Gun” matte grey finish that features high-gloss silver sand yellow accents, while Carmichael’s signature graphic is plastered on the side of the truck. Inside, more Carmichael customization is present, as his signature number 4 is stitched into the headrest, while accented trim plates with yellow highlights are found throughout. Chevy’s all-weather floor mats keep the floorboards clean after hitting the motocross track.


Carmichael’s customized Colorado is powered by Chevy’s new 305-horsepower 3.6L V6 motor. While there aren’t any major tweaks on the engine front, Chevy did install a concept Chevrolet Performance Exhaust System.

If you missed it, be sure to check out our first drive of the 2015 Chevrolet Colorado.

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