SAN ANTONIO, TX – VP Racing Fuels, Inc. today announced Davidson Oil as the newest partner in VP’s retail branding program. Based in Amarillo, TX, the company provides wholesale distribution of fuels to more than 60 retail sites in Texas, New Mexico and Oklahoma, each of which will be evaluated for rebranding with VP Racing Fuels.
“VP’s retail brand program has so much going for it, in particular its low credit card rates which should save station owners easily hundreds, if not thousands of dollars per month,” said John Lutz, Vice President-Sales & Marketing for Davidson Oil. “VP’s program also enables stations to source unbranded fuel, which together with the low credit card rates will help reduce prices for consumers while making station owners more competitive.”
“VP’s striking new image will not only help differentiate our retail locations but will have great appeal to the many customers in our area with an interest in racing, as reflected by the many oval tracks, dragstips, dirt bike tracks, and folks who have even created dirt track courses on their own land for their kids,” Lutz added. “We anticipate they’ll create the core demand for VP’s race fuels, VP Small Engine Fuel and Madditive performance chemicals, each of which will create new revenue streams for station owners.”
“We’re very pleased to welcome Davidson Oil to Team VP,” said Alan Cerwick, President of VP Racing Fuels. “It’s gratifying to see how they’ve embraced our whole program and as the largest distributor of Wayne dispensers, Davidson is the perfect partner to help activate the program we have in place with Wayne. We look forward to working with Chan Davidson, John Lutz and the rest of their team to grow the VP retail brand in the Southwest.”
About Davidson Oil
Davidson Oil was founded in 1974 by Joe Davidson, whose son, Chan Davidson, current serves as President and CEO. Davidson also owns Flying Star Transport, a trucking company that operates transport terminals in Lubbock, Amarillo, San Antonio, El Paso, Midland/Odessa and Albuquerque. Another Davidson subsidiary, Willborn, manufactures and installs tanks for fuel and water storage; installs Wayne dispensers; and handles conversion of POS systems. Davidson’s mission is to provide peace of mind through seamless energy with a vision of becoming downstream petroleum’s most trusted partner.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Rally America, among more than 60 VP-sponsored racing organizations.