THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.


FLEX-A-LITE JEEP JK TRANSMISSION COOLER

The Flex-a-lite Translife Transmission Cooler can be fitted with an aluminum protective Cooler Guard for added protection off-road.
The Flex-a-lite Translife Transmission Cooler can be fitted with an aluminum protective Cooler Guard for added protection off-road.

The new Flex-a-lite Translife Transmission Cooler for 2007-2013 Jeep Wrangler JK is now available. This direct-fit auxiliary transmission cooler helps keep your Jeep’s transmission running cooler and longer. According to Flex-a-lite, tests have proven that a 20-degree drop in transmission fluid temperature can double the life of automatic transmission components. Cooler transmission oil also gives more reliable, consistent shifts and prevents transmission damage. The Jeep JK automatic transmission is notorious for running hot when climbing steep grades or hills. The Flex-a-lite Translife Transmission Cooler kit includes direct-fit bracket, cooler, rubber hose, GatorClips and hose clamps. For more information, visit www.flex-a-lite.com.


READYLIFT 4-INCH JEEP JK SUSPENSION KIT

Nicole Johnson showed us the new ReadyLift 4-inch Max Flex Suspension Lift Kit, similar to the one she runs on her 4-door JK "Rocksanne."
Nicole Johnson showed us the new ReadyLift 4-inch Max Flex Suspension Lift Kit, similar to the one she runs on her 4-door JK “Rocksanne.”

ReadyLift Suspension’s new 4-inch Max Flex Lift Kit is now available for Jeep Wrangler JK 2007-20014 models. This lift kiallows room to fit up to 38-inch tires while providing maximum suspension articulation with no binding. The Max Flex includes front and rear 1-3/4″-5/16″ heavy-duty DOM tube steel control arms finished in silver or black. They are fitted with serviceable Currie Johnny Joints, known for their high-quality construction and durability. A 3/16″ plate steel rear track bar bracket is also included to correct roll center and bushing alignment. The ReadyLift Max Flex uses progressive wound coil springs to maximize articulation and provide a smooth ride. Optional heavy-duty track bar and shocks are available from ReadyLift Suspension to maximize suspension performance.  More info at www.readylift.com.

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