Dana Point, Calif. – TORC: The Off-Road Championship Presented by AMSOIL, the nation’s premiere short-course, off-road racing series, has announced the launch of a new contingency award platform designed to leverage the reach of social media while facilitating management of awards and payouts in the TORC series.
“Managing contingency programs has historically been a tedious task involving a significant amount of time for fact-checking and paperwork,” said TORC President BJ Birtwell. “Our new ‘TORC Tracker’ helps eliminate much of that work while also capitalizing on the exposure and impressions social media can generate for the brand. And it’s all measurable.”
Through proprietary programming and development, the TORC Tracker streamlines the contingency award process for both brand and driver. In addition, it requires the driver to complete specific social media tasks in order to redeem the contingency award. Once the TORC Tracker recognizes that the social media requirement has been completed, it automatically sends an email notifying the designated brand contact that the contingency payout/award should be fulfilled. The system also enables the review and audit of activity related to the account, including photos uploaded by the driver or team representative. First-time activation of an account is quick and easy through an online portal.
The TORC Tracker was created and developed by The Armory, a leading digital and social media agency headquartered in Dana Point, CA. For additional information, pricing or questions regarding licensing this program for other purposes, call 949-373-4872 or email firstname.lastname@example.org.
TORC: The Off-Road Championship will hold seven events across the United States this year, with NBC Sports providing television coverage and a behind-the-scenes docu-reality series. The 2014 event schedule features races at the following venues:
April 5-6: Primm, NV (Primm Off-Road Raceway)
April 25-26: Charlotte, NC (Charlotte Motor Speedway)
May 17-18: St. Louis, MO (Gateway Motorsports Park)
June 28-29: Crandon, WI (Crandon International Off Road Raceway)
July 19-20: Bark River, MI (Bark River International Raceway)
Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
Aug 30-31: Crandon, WI (Crandon International Off Road Raceway)
For details on the upcoming TORC season opener at Primm Off-Road Raceway, visit www.facebook.com/torc/app_201610230048238.
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.