Dana Point, Calif. – TORC: The Off-Road Championship, the nations premiere short-course, off-road racing series, has announced a partnership with YouTubes largest automotive channel, Motor Trend, for live broadcasts of the entire 2014 TORC series. The channel has a subscriber base of over 2 million, has garnered some 560 million views in total and was recently scored as the leading automotive-related channel by OpenSlate, generating over 20 million visits per month by users with an interest in racing and car culture. It is also the largest producer of daily, original automotive content.
“We are delighted to bring the best in short-course, off-road racing to our viewership,” said Angus MacKenzie, Chief Content Officer for Source Interlink Media, publisher of Motor Trend. “Were taking a very serious, best-in-class approach to distribute the most exciting content, and the addition of TORC reinforces that commitment. Their vision for off-road racing, mixed with an innovative digital and social media strategy is a perfect match for where were headed with the channel.”
This partnership represents the first time that the Motor Trend YouTube channel will broadcast live coverage of a motorsports series. Fans can expect a fully produced web broadcast that will bring them all 14 rounds of racing from the 2014 TORC season.
“Broadcasting through YouTubes largest automotive channel via Motor Trend provides our series partners with significant reach and media value,” noted TORC President BJ Birtwell. “Sponsors can rest assured that, whether on a computer or mobile device, fans will be treated to a premium viewing experience that will elevate the awareness of their brands globally, as well as provide an additional messaging opportunity.”
“This season were bringing a high-end broadcast mentality and effort to our TORC shows,” added Tim A. Watson, Webcast Producer for The Armory. “Well be translating the incredible dynamics, characters and energy of TORC to any screen, regardless of the device, through the latest production technology. Were excited to fulfill the growing viewer demand for high-end web production.”
The 2014 TORC series event schedule includes races at the following venues:
April 5-6: Primm, NV (Primm Off Road Raceway)
April 25-26: Charlotte, NC (Charlotte Motor Speedway)
May 17-18: St. Louis, MO (Gateway Motorsports Park)
June 28-29: Crandon, WI (Crandon Intl Off Road Raceway)
July 19-20: Bark River, MI (Bark River Off Road Raceway)
Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
Aug 30-31: Crandon, WI (Crandon Intl Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.